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Scout Motors Embraces Unfinished Plywood The Detroit-based automotive maker and first-time CES exhibitor had the goal of highlighting the right mix of tactile experiences and modern technology, and the brands space in Central Plaza certainly supported it. Exit surveys were employed, among other measurement techniques. Learn more here.
Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. And for all our coverage from the show this year, click here.
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 58, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on whats next for automotive innovation and customization.
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. QR codes positioned on the hood and rear windows of the ID.7
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a tradeshow for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.
As tradeshow properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 30 to Feb. smart toilet. 3, leaned into that narrative.
But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility.
Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.
The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7.
Tradeshows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your tradeshow calendar. . The jewelry industry’s leading annual tradeevent brings together more than 30,000 industry professionals from all over the world.
Although not a new trend, micro-events are gaining traction as an effective option for companies seeking highly personalised, impactful experiences. Characterised by their small scale and exclusive focus, these events allow brands to establish deeper connections with attendees. What is a Micro-Event?
After two years of dreadful virtual business meetings and events, we can finally resume normalcy and attend face-to-face events. One that all businesses look forward to are tradeshows, which are a fun and a great way to promote quality products and services to the public and other businesses. . Automotive .
Events taking place during the hotly contested U.S. Election Day—can bring distractions at business events taking place around that time. It's a reality that organizers of the SEMA Show , which takes place November 5 to 8 at the Las Vegas Convention Center, know well. The first Tuesday in November—a.k.a.
Searching for top technology events to attend in 2019? Scouring the internet for event information could be an overwhelming task. Tech Events featured in in this list take place all throughout the year, all around the globe. Tech Events featured in in this list take place all throughout the year, all around the globe.
Being challenged to get your virtual events done? Tired of searching for the best virtual event management companies for your events? Struggling to make the right decision to partner with the most suitable virtual event planners & organizers? What are virtual event management companies (now)?
Farnborough International is spreading its wings into the automotive sector, with plans to acquire Innovation and Technology in Transport – ITT Hub from Binswood Media. Ownership of the event will be transferred to Farnborough International the day after this year’s show, with Mark Griffin remaining part of the team as the expert head.
Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Virtual Conference vs. Virtual Event: What’s the Difference? Tradeshows.
Leading multi-industry exhibition and conference centre NAEC Stoneleigh is celebrating a significant business win after securing one of the most prestigious equestrian tradeshows in the world. BETA International has chosen Warwickshire-based NAEC, which has excellent road and rail links, to host its 2021 show.
With a footprint bigger than 870,000 square feet, the LA Auto Show takes over the entire Los Angeles Convention Center, stretching outside with an additional pavilion for the four-day, B2B-focused AutoMobility LA event, which precedes the 10-day consumer show. Now, there are much bigger threats confronting events.
Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). I designed promotional materials and helped manage internal and customer events. I designed promotional materials and helped manage internal and customer events. tradeshow. MY FIRST INDUSTRY JOB.
today announced that CES® 2022, the world’s most influential technology event, will require in-person attendees to provide proof of COVID-19 vaccination. For those who may be unable to travel to Las Vegas, CTA will again create a digital event that will run in parallel with the in-person program.
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. There is no one-size-fits-all.
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. There is no one-size-fits-all.
(Photo courtesy of MPE2024: The Plastics Show) Everyone I know who has designed and delivered a successful event truly deserves a gold medal — it’s hard work that often goes largely unseen. There were 133 countries represented at the event, which included two sold-out exhibit halls at the Orange County Convention Center (OCCC).
Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Agency: Kemosabe Formed: 2015 Annual Events: 11-50 Staff: 11-50 employees Offices: 3 [link].
Mercedes-Benz and Porsche are both headquartered in Stuttgart, and in addition to manufacturing plants, the companies have built elaborate museums with event space in the heart of the city. The next morning, I walked over to Messe Stuttgart, where Automotive Testing Expo was winding down. And Messe Stuttgart, the 1.5-million-square-foot
One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | January 2018. Design & Event Coordinator | AlliedPRA | Chandler, AZ. Event Manager | streamlinevents, inc.
But there is one common trend that has continued popping up all over the tradeshow floor and even the afterparties, and that’s virtual reality. Studio Tour Hollywood, Petersen Automotive Museum and L.A. Distinct “only-in-L.A.” ” venues include L.A. Memorial Coliseum. Radisson Red.
Organised and structured matchmaking at B2B events has arrived in a big way in the event industry. Nowadays, exhibitors, sponsors, and participants in business events expect that their networking success will not be left to chance. It goes without saying that this is not beneficial to an event organiser.
And how did you think that would help people who are trying to create events? And it turns out you can even make event materials—you can even make conference booths from mushrooms. What can I get from this that I can use to make a better experience for those who are attending my events? There were so many. Really cool.
Tradeshows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout tradeshow is an A+ marketing move.
Tradeshows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout tradeshow is an A+ marketing move.
According to the Event Marketing 2018 Report , 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Of course, live events are just one form of offline marketing. Other types of offline marketing include: Billboard ads.
A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great event marketer would execute, no? Here’s where pop-ups come in.
Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.
STELLANTIS HITS REVERSE ON AUTO SHOWSAutomotivetradeshows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Fans who couldn’t make it to the show could find themselves “seduced” on the streets of NYC and L.A.
In the end, the global tradeshow, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check.
In terms of jobs, the meetings and events industry creates more direct jobs than large manufacturing sectors such as automotive, chemicals, and food. For every dollar spent on face-to-face meetings and business events in 2016, it generated an additional $1.60 for events and conferences. AMPLIFY THE IMPACT OF YOUR EVENT.
Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing. He has been published numerous times in trade magazines, and has been a speaker at industry events since 2003.
Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing. He has been published numerous times in trade magazines, and has been a speaker at industry events since 2003.
Harris Schanhaut, CME has been managing conferences, meetings and events in diverse industries, including automotive, medical, travel, technology, financial, pharmaceutical, wellness, and manufacturing. He has been published numerous times in trade magazines, and has been a speaker at industry events since 2003.
Denzil Rankine, founder and executive chairman of AMR International and coauthor of Reinventing Live: The Always-on Future of Events, on the monetization of digital events: “In theory, the economics are very positive for online only, but achieving them is really tough. That’s because everyone came into this unprepared.”
Many in Southern Nevada saw the return to higher leisure occupancy levels as practice for when conventions re-open the tradeshow doors this month. The SEMA Car show is usually one of the largest to visit the city each year. Tradeshows and exhibits afford the touch and feel element that buyers yearn for.”.
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