Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

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Automotive Meetings Event Design Event Marketing 64

Event Marketer

APRIL 18, 2023

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer.

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2023 Automotive Sustainability Event Marketing 128

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

Automotive 52

Automotive 2024 Hospitality Technology 52

Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

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Automotive Marketing Management Events 49

Event Marketer

DECEMBER 10, 2024

58, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on whats next for automotive innovation and customization. The post 2024 SEMA Expo: Exhibit Moments that Smoked the Competition appeared first on Event Marketer. Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

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2024 Automotive Event Marketing Trade Shows 99

PCMA Convene

AUGUST 11, 2016

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. Attendees seemed to approve.

Automotive 49

Automotive Technology Venues Hotels 49

The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Areas of business expertise in the Stuttgart region The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. But there’s much more to this dynamic destination.

Hotels 100

Hotels Sustainability Automotive Venues 100

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

Automotive 124

Automotive Marketing Sustainability Retail 124

Oveit

FEBRUARY 21, 2018

.“…Involve me and I learn”, Benjamin Franklin’s quote can be adapted to the experiential marketing scene. This is why I think that more and more event planners should be prepared to host experiential marketing events. Or to include experiential marketing campaigns as part of their existing events.

Marketing 75

Marketing Automotive Sports Event Marketing 75

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything!

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Social Media Retail Automotive 2021 195

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 105

Technology Automotive 2023 Transportation 105

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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2023 Trade Shows Automotive Entertainment 123

Event Marketer

JULY 11, 2022

We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space. Event Marketer: W alk us through the concept of The ELECTRIQ Theater. EM: And what are the specific marketing goals for the program? It really is an exciting time to be in experiential for automotive. Agency: Jack Morton Worldwide.

Travel 119

Travel Automotive Advertising Sports 119

PCMA Convene

AUGUST 11, 2016

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. Attendees seemed to approve.

Automotive 40

Automotive Technology Hotels Venues 40

Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

Venues 105

Venues Automotive Meetings Event Design 105

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. It’s just not as easy to see or do a test on them,” says Erin O’Malley, director-marketing at SYLVANIA. “If

Automotive 98

Automotive Education Travel Marketing 98

Attendease

JULY 9, 2024

For hosts, a knockout trade show is an A+ marketing move. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

For hosts, a knockout trade show is an A+ marketing move. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Event Marketer

JANUARY 31, 2022

Jeep, a 19-year X Games Aspen sponsor, returned as the event’s official automotive partner with a fleet of vehicles, fan engagements and extensions across broadcast, linear, social and digital. Agency: The Marketing Arm. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer.

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Event Marketer

JULY 4, 2022

The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park, and corresponding experiences. “Our Agency: Jack Morton Worldwide.

Automotive 98

Automotive Sponsorships Retail Sustainability 98

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars.

Automotive 122

Automotive Trade Shows Social Media Tourism 122

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

Sports 121

Sports Apparel Automotive Retail 121

Event Marketer

DECEMBER 21, 2023

New York is obviously known for its Diamond District, so we thought this could be a really interesting way to be disruptive and showcase the range, craftsmanship and quality of the Lab-Grown Diamond Collection by using mock storefronts,” says Erin Matson, vp-marketing at Pandora North America. “At

Automotive 128

Automotive Fashion Marketing Event Marketing 128

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 97

Automotive Marketing Technology Meetings 97

Event Industry News

DECEMBER 16, 2019

The acquisition adds a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market. According to industry sources, Asia is the largest and fastest growing market for tyres globally and is forecast to grow at a CAGR of 8.75% through to 2023.

Automotive 69

Automotive B2B 2023 2021 69

Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer. ” Agency: Freeman.

Sustainability 98

Sustainability 2023 Automotive Fashion 98

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? That is why it had to happen on Smart Monday so the marketing leaders could go see the energy at Mandalay Bay Convention Center for themselves while they were in town.

Automotive 95

Automotive Marketing Hospitality Venues 95

Event Industry News

MAY 1, 2024

and globally working across industry sectors including Fashion, Retail, Finance, Pharmaceutical healthcare, Automotive, Construction and Facilities Management. Mediamaker produce live and digital communication solutions. They operate in the U.K. Mediamaker produce live productions that reach audiences in the thousands, […]

Automotive 69

Automotive Healthcare Fashion Retail 69

Event Marketer

JANUARY 18, 2022

Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: CenterPoint Marketing). The post A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person appeared first on Event Marketer. Agency: NParallel).

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Wireless Trade Shows Automotive 2030 133

Event Industry News

JULY 17, 2018

Evolution Dome, market leader in the design and supply of Temporary Inflatable Structures to the events industry this week announces its latest strategic move towards offering a fully global solution. . Ash Austin, Director of Evolution Dome Comments: “This is a really exciting time for both Evolution Dome and McCarthy Tents & Events.

Automotive 75

Automotive Marketing Technology Conference 75

Ins'Tent

JANUARY 13, 2020

With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. If you’re in this market, this is the perfect opportunity to connect with buyers, check out the competition, reach the influencers on your radar and get to know the latest trends. .

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69

Guidebook

JULY 17, 2016

Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. We love this analogy originally shared on another post by Tom Spano, Head of Sales and Marketing at Goombal. But there are some fundamental strategies that never go out of style.

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Event Planning Event Apps Speakers 2004 146

Event Industry News

JANUARY 31, 2023

This February sees The London Classic Car Show, the capital’s premier automotive event, return to Olympia London for the first time since 2020. One of the UK’s most famous live car shows is back for a ninth year at the iconic West London venue from 24 to 26 February. The show is the season-opening event […]

Automotive 72

Automotive 2020 Venues Events 72

Event Industry News

NOVEMBER 30, 2022

Our priority is to create the right conditions to stimulate trade for the long-term and sustainable development of the automotive industry. Therefore, after discussing with stakeholders, we agree that holding the show at a later date will produce more fruitful results for the local and overseas automotive community.”.

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2022 Automotive 2023 Consulting 59

SpotMe Blog

MAY 4, 2021

Influencer Marketing Conference. Influencer Marketing World. Influencers have quite an impact on consumers today, and businesses eager to tap into this trend can learn valuable insights at the Influencer Marketing Conference. Speakers include marketing leaders from Universal Music, Lancome, Colgate-Palmolive, and Dove Global.

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2021 Conference Social Media Healthcare 130

Event Industry News

OCTOBER 4, 2018

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed.

Automotive 75

Automotive B2C 2008 Sponsorships 75