Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight.

Automotive 264

Automotive Hotels 2015 2025 264

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? That is why it had to happen on Smart Monday so the marketing leaders could go see the energy at Mandalay Bay Convention Center for themselves while they were in town.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

APRIL 18, 2023

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer.

2023 321

2023 Automotive Sustainability Event Marketing 321

Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

Automotive 130

Automotive 2024 Hospitality Technology 130

The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Areas of business expertise in the Stuttgart region The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. But there’s much more to this dynamic destination.

Hotels 105

Hotels Sustainability Automotive Venues 105

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 263

Technology Automotive 2023 Transportation 263

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 310

2023 Trade Shows Automotive Entertainment 310

Event Marketer

JULY 11, 2022

We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space. Event Marketer: W alk us through the concept of The ELECTRIQ Theater. EM: And what are the specific marketing goals for the program? It really is an exciting time to be in experiential for automotive. Agency: Jack Morton Worldwide.

Travel 299

Travel Automotive Advertising Sports 299

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. It’s just not as easy to see or do a test on them,” says Erin O’Malley, director-marketing at SYLVANIA. “If

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

FEBRUARY 12, 2025

TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. Agency: Wanderlust PR, p.r.) Agency: Taylor, p.r.)

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

Automotive 312

Automotive Marketing Sustainability Retail 312

Event Marketer

JANUARY 31, 2022

Jeep, a 19-year X Games Aspen sponsor, returned as the event’s official automotive partner with a fleet of vehicles, fan engagements and extensions across broadcast, linear, social and digital. Agency: The Marketing Arm. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

JULY 4, 2022

The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park, and corresponding experiences. “Our Agency: Jack Morton Worldwide.

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything!

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

Sports 304

Sports Apparel Automotive Retail 304

Event Marketer

DECEMBER 21, 2023

New York is obviously known for its Diamond District, so we thought this could be a really interesting way to be disruptive and showcase the range, craftsmanship and quality of the Lab-Grown Diamond Collection by using mock storefronts,” says Erin Matson, vp-marketing at Pandora North America. “At

Automotive 321

Automotive Fashion Marketing Event Marketing 321

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Marketing Technology Meetings 244

Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer. ” Agency: Freeman.

Sustainability 246

Sustainability 2023 Automotive Fashion 246

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars.

Automotive 309

Automotive Trade Shows Social Media Tourism 309

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.

Automotive 130

Automotive 2025 Retail Sports 130

Event Marketer

JANUARY 18, 2022

Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: CenterPoint Marketing). The post A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person appeared first on Event Marketer. Agency: NParallel).

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Automotive 72

Automotive 2024 Events Event Design 72

Event Marketer

DECEMBER 15, 2023

Partners: Freeman, 3D Exhibits, ConceptWorks) And with the automotive aftermarket industry so heavily focused on restoration, it came as no surprise that brands big and small at the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Oct. smart toilet. 3, leaned into that narrative. Rosie the Riveter would have been proud.

2023 305

2023 Trade Shows Retail Automotive 305

Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

Automotive 64

Automotive Meetings Event Design Event Marketing 64

Event Marketer

JANUARY 9, 2023

How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. The post Four Experience Design Trends We Spotted During Miami Art Week appeared first on Event Marketer. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event.

2023 299

2023 Automotive Technology Travel 299

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. Rely on moments, not branding. Photo: Exclamation Group) Accommodate the families.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Event Marketer

JANUARY 17, 2022

We recap nine experiential marketing works of art delivered across the annual affair. Long-time sponsor BMW returned as the official automotive partner of Art Basel Miami Beach, where it debuted its all-new concept vehicle, the hybrid-electric Concept XM. Three Insights on Activating at Art Basel without a ‘VIP’ Experience.

2021 331

2021 Automotive 2015 Banking 331

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

Event Marketer

FEBRUARY 6, 2023

Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com. Partners: G7 Entertainment Marketing; VCCP. Photo credit: Steven Vargo The post Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live appeared first on Event Marketer.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Smart Meetings

MARCH 3, 2023

Like Pereira, Goodman also worked in marketing and advertising. Before greater:SATX, she spent 20 years in marketing and advertising Dallas and San Antonio, representing national and local notable clients including Midas Automotive Repair, Procter and Gamble, Jose Cuervo, H-E-B, among others.

Event Planning 246

Event Planning Hospitality Advertising Automotive 246

Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

Automotive 49

Automotive Marketing Management Events 49

PCMA Convene

AUGUST 11, 2016

Automotive Testing Expo Europe launched in Hamburg, Germany, in 1999, and moved to Stuttgart two years later. It’s where Karl Benz invented the first gasoline-powered car in 1886, and where Mercedes-Benz and Porsche are both headquartered, along with automotive-parts giants like Bosch and Mahle. Attendees seemed to approve.

Automotive 49

Automotive Technology Venues Hotels 49

Event Marketer

FEBRUARY 14, 2022

During the regular season, NBC reignited fans’ passion for its “Sunday Night Football” programming with a series of live painting events powered by local artists in six markets. The post Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles appeared first on Event Marketer. NBC SPORTS.

Sports 279

Sports 2022 Automotive Hotels 279

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 153

Automotive Marketing Technology Meetings 153

Smart Meetings

JUNE 2, 2021

Meetings will feel a little different for the rest of the year, but when we look to the back half of the year it is very strong with a lot of pent-up demand,” said Chandra Allison , senior vice president of sales and marketing at The Venetian Resort Las Vegas and Las Vegas Sands. Proven Safe. Mike Massari. Ready for Fun.

Trade Shows 267

Trade Shows 2020 Travel Food and Beverage 267

Prestige Events Magazine

OCTOBER 2, 2023

The tailored list of subjects was consciously applied back to marketing, events and communications. Whether that be in Automotive or the Public Sector, B2B or B2C, the great thing is that the methods and practices we take from peer-to-peer events like this can be applied to all types of communications, events and audience experiences.”

2023 147

2023 B2C Automotive B2B 147