Event Marketer

APRIL 27, 2025

The New York International Auto Show (NYIAS) celebrated its 125 th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the shows milestone.

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Event Marketer

DECEMBER 12, 2022

This experience center, which marked its one-year anniversary in November, is not just a showroom for Hyundai’s luxury automotive brand Genesis and its line of sedans, SUVs and electric vehicles. More from the automotive space: How Automotive Experiences are Catering to Shifting Consumer Trends. and around the world,” she says.

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Event Marketer

FEBRUARY 13, 2023

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? That is why it had to happen on Smart Monday so the marketing leaders could go see the energy at Mandalay Bay Convention Center for themselves while they were in town.

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Event Marketer

MAY 7, 2025

From a press perspective, the Ford Performance Season Launch is considered a tentpole event, so the first half of the day was dedicated to a curated media experience at Charlotte Motor Speedway, where an automotive playground awaited. All told, the brand garnered a 4.5k engagement rate on-site, and drew more than 500,000 livestream views.

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Event Marketer

APRIL 18, 2023

Automotive Trends: Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths How Automotive Experiences are Catering to Shifting Consumer Trends The post Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show appeared first on Event Marketer.

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Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight.

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Prestige Events Magazine

APRIL 10, 2025

The creative production company, which works with clients across automotive, data tech, sporting, construction, and medical sectors, is pushing clients to allow more space and time for the event to create an impact on delegates, and to see this as a crucial part of its success criteria. We want to go beyond the norm to create the wow.

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Event Industry News

APRIL 22, 2025

Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp).

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House.

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Prestige Events Magazine

JULY 8, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.

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The MICE

NOVEMBER 18, 2024

Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Areas of business expertise in the Stuttgart region The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. But there’s much more to this dynamic destination.

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

JULY 11, 2022

We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space. Event Marketer: W alk us through the concept of The ELECTRIQ Theater. EM: And what are the specific marketing goals for the program? It really is an exciting time to be in experiential for automotive. Agency: Jack Morton Worldwide.

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Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. It’s just not as easy to see or do a test on them,” says Erin O’Malley, director-marketing at SYLVANIA. “If

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Event Marketer

FEBRUARY 12, 2025

TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. Agency: Wanderlust PR, p.r.) Agency: Taylor, p.r.)

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Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

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Event Marketer

JULY 4, 2022

The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park, and corresponding experiences. “Our Agency: Jack Morton Worldwide.

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything!

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Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

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Sports Apparel Automotive Retail 305

Event Marketer

DECEMBER 21, 2023

New York is obviously known for its Diamond District, so we thought this could be a really interesting way to be disruptive and showcase the range, craftsmanship and quality of the Lab-Grown Diamond Collection by using mock storefronts,” says Erin Matson, vp-marketing at Pandora North America. “At

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Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

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Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer. ” Agency: Freeman.

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Event Industry News

JULY 9, 2024

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

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Event Marketer

APRIL 11, 2024

Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on Event Marketer.

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Event Industry News

MAY 8, 2025

Strata has been appointed as the brand experience agency for OMODA & JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands. Owned by Chery Automobile, Chinas fourth largest carmaker, this marks a major UK market entry and positions Strata at the heart of a integrated launch programme.

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Automotive 2025 Marketing Events 59

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.

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Event Marketer

DECEMBER 15, 2023

Partners: Freeman, 3D Exhibits, ConceptWorks) And with the automotive aftermarket industry so heavily focused on restoration, it came as no surprise that brands big and small at the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Oct. smart toilet. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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Event Marketer

JANUARY 9, 2023

How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. The post Four Experience Design Trends We Spotted During Miami Art Week appeared first on Event Marketer. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event.

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Event Industry News

FEBRUARY 27, 2024

Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.

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Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. Rely on moments, not branding. Photo: Exclamation Group) Accommodate the families.

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Event Marketer

JANUARY 17, 2022

We recap nine experiential marketing works of art delivered across the annual affair. Long-time sponsor BMW returned as the official automotive partner of Art Basel Miami Beach, where it debuted its all-new concept vehicle, the hybrid-electric Concept XM. Three Insights on Activating at Art Basel without a ‘VIP’ Experience.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Event Marketer

FEBRUARY 6, 2023

Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com. Partners: G7 Entertainment Marketing; VCCP. Photo credit: Steven Vargo The post Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live appeared first on Event Marketer.

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Entertainment Automotive Sponsorships Banking 246

Smart Meetings

MARCH 3, 2023

Like Pereira, Goodman also worked in marketing and advertising. Before greater:SATX, she spent 20 years in marketing and advertising Dallas and San Antonio, representing national and local notable clients including Midas Automotive Repair, Procter and Gamble, Jose Cuervo, H-E-B, among others.

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Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

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