This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. Agency: NVE Experience Agency) Interactive holograms as guides.
An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. drove buzz on social in the lead-up. Focusing on early hand-raisers. It turned out to be the Ford merchandise team’s most successful event.
The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Photo: Courtesy of Ford Motor Co.
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. As was a partnership with the L.A.
Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed. As products and technologies evolve rapidly, competition intensifies.
Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. Areas of business expertise in the Stuttgart region The automotive industry has a strong presence in the region, but it’s far from the only sector driving innovation here. But there’s much more to this dynamic destination.
But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Here’s a look at how brands engaged attendees in-booth and virtually through robot greeters, motion-simulated experiences, metaverse meetings and beyond. Learn more about Togg’s booth in our automotive roundup.)
TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. Fans had a chance to score exclusive merch and meet NFL players Nick Chubb, Drake Maye and Fred Warner. Agency: Wanderlust PR, p.r.) Agency: Taylor, p.r.)
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. More : Five Video Binges Just for Meeting Planners. sound amazing.
In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: The Marketing Arm. Agency: In-house. Photo credit: Wendy’s.
Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything!
“Because Siemens has a really big push to become sustainable ourselves and knowing that all of our technology can help our customers meet their goals faster, more efficiently, this was a really good place for us to be. … This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset.
Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. In a completely different sector, one of Blueprint Partners’ automotive clients is hoping to use the app to test its partners to ensure they meet brand standards for customer interaction.
Planners for the Specialty Equipment Market Association's annual trade show, which centers on the specialty automotive parts industry, realized early on that the 2024 show's overlap with the election could cause stress among attendees.
Like Pereira, Goodman also worked in marketing and advertising. Before greater:SATX, she spent 20 years in marketing and advertising Dallas and San Antonio, representing national and local notable clients including Midas Automotive Repair, Procter and Gamble, Jose Cuervo, H-E-B, among others.
Partners: Freeman, 3D Exhibits, ConceptWorks) And with the automotive aftermarket industry so heavily focused on restoration, it came as no surprise that brands big and small at the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Oct. smart toilet. 3, leaned into that narrative. Rosie the Riveter would have been proud.
of indoor and outdoor meeting space, including an array of quirky, unique spaces for more intimate gatherings, including The Shag Room and The Manor. Name badges will be mailed in advance, InHouse Physicians will conduct temperature checks and barriers will be in place for meeting spaces. Elia Beach club is primed to open this month.
Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.
What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. More : Five Video Binges Just for Meeting Planners. sound amazing.
Fans could enter the Subway “Vault” at the Los Angeles Convention Center for an opportunity to meet superstars like Russell Wilson, Marshawn Lynch and Trevor Lawrence as they hand-signed their own limited-edition signature subs (To eat, or to keep? That is the question.). NBC SPORTS. On Sunday, the season-long dream became a reality.
Comprising of TMCs, CVBs, venues and agencies, the Board will examine the strategic direction of the industry and ensure GRATIS remains agile and responsive to market needs. At the inaugural meeting, Instant Book topped the agenda as part of the group’s drive to progress venue booking.
VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.
CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.
Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything!
The Motorist is the most exciting automotive venue in the North! We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […] Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue.
There is its automotive history, of course, that made it known worldwide—what Silicon Valley is to tech, Detroit is to the car—but there’s also the Motown Sound, its fabled pro sports teams, and, most of all, the proud spirit of Detroiters. .-9 The post Fun in the Motor City: Revving Up During PCMA EduCon appeared first on Smart Meetings.
However, with exhibitions recognised as one of the most effective and targeted B2B marketing channels, demand for live events remains high with many businesses stating that they are missing the value delivered by face-to-face events and the role they play in driving economic recovery.
For hosts, a knockout trade show is an A+ marketing move. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.
For hosts, a knockout trade show is an A+ marketing move. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.
The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. The automotives amongst others have done this already and demonstrate how we can evolve successfully. So why has it taken the events industry so long to engage with this topic?
The acquisition adds a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market. According to industry sources, Asia is the largest and fastest growing market for tyres globally and is forecast to grow at a CAGR of 8.75% through to 2023.
Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. We love this analogy originally shared on another post by Tom Spano, Head of Sales and Marketing at Goombal. But there are some fundamental strategies that never go out of style.
With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. If you’re in this market, this is the perfect opportunity to connect with buyers, check out the competition, reach the influencers on your radar and get to know the latest trends. .
Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine. When confronted with the unexpected, we pivot quickly and creatively to meet the changing needs of our clients. We empower our people to get to “yes.”
Creating a hybrid conference meets multiple preferences, allowing a much farther reach and greater audience satisfaction. Influencer Marketing Conference. Influencer Marketing World. Speakers include marketing leaders from Universal Music, Lancome, Colgate-Palmolive, and Dove Global. Midwest Digital Marketing Conference.
Although it’s in the early stages, automated public transportation has the potential to revolutionize both travel to and from meetings — as well as reduce the environmental impact of business events. . Buckle your seatbelts: Singapore now boasts the world’s very first fleet of automated taxis. 3, 2, 1, Takeoff. ” .
Sven Parris Senior Sales & Marketing Manager at Water Direct said: “This is what we do every day and our customers can rest assured they are in good hands. With immediate effect Water Direct arranged a last-minute delivery of several thousand litres of quality-assured drinking water which arrived on site within just a couple of hours.
We have a track record of delivering successful events for clients in a variety of sectors and have dedicated specialists for specific industries such as healthcare, automotive, or finance. No matter your sector, Radisson Hotels will help you meet your goals and […]
The report explores the progression of the experience economy into the virtual experience economy and considers how this may change the meetings and events landscape, and what new opportunities it presents. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions. Event Tech. Sporting Events.
Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed.
2 days focused on what to expect in the next 12 months in marketing technology. DGI has military, civilian and industry geospatial intelligence leaders at this year's meeting in London to discuss new policy developments and the latest in technology. East Meets West. The people that push the limits. The people that ask questions.
and European companies eyeing the country’s growing domestic market and buying power for goods and services coming from abroad. India is expected to become the fifth-largest consumer market by 2030, according to KPMG India. 10 Reasons to Meet in India. Further Reading: Find Yourself (and Your Meeting) in India.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content