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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . jimdonnellyphoto).

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Get a Quick Overview of Sponsorship Activations from X Games Aspen

Event Marketer

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. Agency: The Marketing Arm. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

For hosts, a knockout trade show is an A+ marketing move. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

For hosts, a knockout trade show is an A+ marketing move. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision.

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Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments

Event Marketer

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”

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Agency Spotlight: TRO

Event Industry News

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

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