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Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability.
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property.
Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.
Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.
5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman.
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House. From cozy chalets to themed soirees, here’s a taste of the action from Park City.
But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)
Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.
Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: CenterPoint Marketing). The post A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person appeared first on Event Marketer. Agency: NParallel).
The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk of Fame Park and the Chevy Riverfront Stage at Riverfront Park, and corresponding experiences. Agency: Jack Morton Worldwide.
Well, that’s sustainability done then. If you’re so good at planning sustainable events it’s totally the norm, move on…there’s nothing to see here. Over the last two years, 86% expect to see an increase in revenue due to sustainable activities. Sustainable companies do better than those with weaker credentials.
Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event. smart toilet. 3, leaned into that narrative. Rosie the Riveter would have been proud.
Global creative communications agency DRPG won the Best Sustainable Event at the EVCOM Clarion Awards on 4 July 2023 for its flagship communication event BigTalk. Highlighting the People focus of sustainability, these points encourage lifelong learning and development that ensures individuals acquire the skills needed to excel professionally.
Other experts from the DRPG team and its partners assumed the role of ‘professors’ during bespoke CPD-accredited workshops that included accessibility for all audiences, cutting through the sustainability fluff, effective brand storytelling, understanding audiences and tomorrow’s technology.
The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. Or could it be, surely not, that agency can sense current competitive advantage by demonstrating measurable sustainable credentials in the pitch process. An oxymoron for us all.
In 2022, AutoZone aimed to create a meaningful Vendor Experience that showcased innovative automotive products, fostered connections between vendors and attendees, and increased lead retrieval. AutoZone partnered with LEO Events to develop a game within the Eventfinity mobile app dubbed Passport to achieve these objectives.
In 2022, AutoZone aimed to create a meaningful Vendor Experience that showcased innovative automotive products, fostered connections between vendors and attendees, and increased lead retrieval. AutoZone partnered with LEO Events to develop a game within the Eventfinity mobile app dubbed Passport to achieve these objectives.
2023 has also seen Strata increase its client base further to 28 clients and deliver innovative and experiential campaigns across a broad range of sectors including Pharma, Automotive, Technology, Financial Services, Public Sector and FMCG, for brands including Peugeot, Polestar, Sony, Intel and Citroen. Something we are very proud of.”
With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. If you’re in this market, this is the perfect opportunity to connect with buyers, check out the competition, reach the influencers on your radar and get to know the latest trends. .
Everyone is familiar with one side of Stuttgart’s story—its fame as the birthplace of the first car and its dominant presence in the automotive sector. There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events. Every detail tells a story.
Our priority is to create the right conditions to stimulate trade for the long-term and sustainable development of the automotive industry. Therefore, after discussing with stakeholders, we agree that holding the show at a later date will produce more fruitful results for the local and overseas automotive community.”.
From the semiconductor crisis to a global pandemic and now the Russia-Ukraine war, the automotive industry has struggled with supply chain challenges because of global volatility. Gain more insights from Christine Cheminay’s webinar on sustainability in the automotive industry at 90Minutes Automotive Insights.
In this interview, Wilstermann discusses and explores a wide range of topics such as the future workplace, the megatrends that the automotive industry needs to know, and how all of it comes back to the need for change and adaptation. Want more insights on the automotive industry from Hartung Wilstermann?
Under his leadership the now decade old business continues to experience exceptionally strong, sustainable and balanced growth. Key services and sectors served: INVNT works with challenger brands across sectors including automotive, entertainment, FMCG, hospitality, pharma and technology. Creative services. Creative perspective.
Sustainability is no longer just nice to have: It’s now a necessity in program design. There is definitely a strong fun and reward component, but incentive travel seems to have taken on a new meaning,” is how Danielle Boyles, director of sales and marketing at Grand Hyatt Vail in Colorado , puts it. It’s like sustainability.
While NPE had a dedicated Recycling and Sustainability Zone at the Orange County Convention Center, dozens of sessions about innovations in sustainability were delivered at multiple locations throughout the OCCC. What can we be the best in the market at? The challenge? Do it on a budget, of course.
The merge fuses two successful agencies in the events management industry, both with a portfolio of renowned international clients, including Samsung, Sky and Virgin Media, across several industry sectors including retail, automotive and finance.
Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media. Brandfuel’s multidisciplinary Creative team is at the heart of its project delivery.
2 days focused on what to expect in the next 12 months in marketing technology. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. The people that push the limits. The people that ask questions. AdExchanger's Industry Preview. New York, NY.
Mark joins Ignition from live events giant GES, where he was CCO, leading a commercial team of 80 people across the EMEA, Australian, South African and Far East regions and helping to deliver experiential marketing projects in over 45 individual industry sectors. We expect great things!’. We expect great things!’.
Attend our upcoming webinars: Be the first to know about the latest automotive trends in the 90Minutes Automotive Insights webinar series. The growing appeal of electric vehicles (EVs) indicated that the market is ripe for such an innovation. View the schedule here. Identifying and Addressing Problems.
These event, marketing, media agencies and tech & digital innovation firms are clever and keep themselves apprised of the latest trends of the event industry and ever-changing customers’ demands. . PACE Digital has been a leading force in creating and managing Digital development and Marketing strategies since 2014. South Africa.
Williams also stressed “ the decarbonization of economies as automotive becomes electrified, cities become smarter and investors divest from fossil fuels. ” Home applications with embedded AI and automation features promise both advanced technological appliances and security. The relevance of cloud technology is undeniable.
DIGIMARCON Conferences showcase the most thought-provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the best practices, and insights. The idea for this conference is to provide sustainable solutions to some of the world’s greatest needs. DIGIMARCON 2020. Social Media Week. FoST SUMMIT.
The study also found that the industries that widely utilize AI are: Automotive Industrial automation and machinery Energy, utilities and renewables Health, wellbeing and medical practice Agricultural technology 2. 60% of AI businesses are purely AI companies, while 40% are diversified companies with AI offerings.
DIGIMARCON Conferences showcase the most thought-provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the best practices, and insights. The idea for this conference is to provide sustainable solutions to some of the world’s greatest needs. DIGIMARCON 2020. Social Media Week. FoST SUMMIT.
DIGIMARCON Conferences showcase the most thought-provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the best practices, and insights. The idea for this conference is to provide sustainable solutions to some of the world’s greatest needs. DIGIMARCON 2020. Social Media Week. FoST SUMMIT.
The next morning, I wandered nearby Namdaemun Market on my own, browsing and eating street food, then headed back to the Plaza Hotel for a tour. Along the harbor front in downtown Busan, the lively Jalgachi Fish Market is packed with almost every kind of live sea creature you can think of, from mackerel to sea squirt. SOUL FOR SEOUL.
Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on Event Marketer.
Michael Peter, CEO of Siemens Mobility, told the press, The presentation of the first Velaro high-speed train is a significant milestone as we work to deliver sustainable rail travel for the Egyptian people. Central to this initiative is Siemens’ Velaro high-speed train, specifically engineered to withstand the regions harsh climate.
Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. How Automotive Experiences are Catering to Shifting Consumer Trends. Indeed, as we rang in 2021, uncertainty loomed. STORY OF THE YEAR #1.
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