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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . jimdonnellyphoto).

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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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What to Expect in Experiential Technology This Year

Event Marketer

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code.

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Four Ways the Adoption of EVs will Impact the Mobile Tour Space—Plus a Look Inside the Electrify Expo

Event Marketer

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. But experts following it closely say there’s no time like the present to get ahead of the curve.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

For hosts, a knockout trade show is an A+ marketing move. Hosted by the Consumer Technology Association, this event has become a globally recognized launchpad for the latest tech innovations. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe!

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

For hosts, a knockout trade show is an A+ marketing move. Hosted by the Consumer Technology Association, this event has become a globally recognized launchpad for the latest tech innovations. At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe!