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Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience

Event Marketer

An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. drove buzz on social in the lead-up. Focusing on early hand-raisers. It turned out to be the Ford merchandise team’s most successful event.

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Recap: The Biggest Exhibit Design Trends from CES 2025

Event Marketer

Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. Read more about AARPs use of holograms in our exclusive Q&A.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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MIA reacts to the Chancellor’s Spring Statement 2025

Prestige Events Magazine

The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequers Spring Statement 2025, which was presented in the House of Commons yesterday. Every conference, exhibition and meeting fuels wider business activity, attracting inward investment, inspiring innovation and supporting job creation.

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Lessons from an Over-the-Top Brand Experience Summit in Vegas

Smart Meetings

Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions. The short timeframe required the team to revisit every detail in regular meetings and texts. “We The post Lessons from an Over-the-Top Brand Experience Summit in Vegas appeared first on Smart Meetings.

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Strata drives forward with the launch of dedicated automotive division

Prestige Events Magazine

Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services. Banham continued: “We want to deliver real value for our clients.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Later this year, 17,000 square feet of meeting space will be added to the site. When the hotel was first built, it was strategically located adjacent to Ford Airport, which ultimately shut down in 1947.