Guide: How to Plan a Successful Product Launch Event
Attendease
FEBRUARY 7, 2022
The Los Angeles Auto Show has long been a pillar of the automotive industry, and automakers — from Japanese manufacturers like Toyota and Honda, to Korea’s Hyundai and KIA, to the “Big 3” American automakers General Motors, Ford, and Daimler Chrysler — have spent decades utilizing it to announce long-awaited products for the North American market.
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