Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.
Event Marketer
JANUARY 31, 2022
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house. Agency: In-house.
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Event Marketer
JULY 4, 2022
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”
Event Marketer
FEBRUARY 12, 2025
TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. The evening featured an intimate performance by rappers Juvenile and Mannie Fresh and custom cocktails from Crown Royal.( Agency: Wanderlust PR, p.r.)
Event Marketer
OCTOBER 24, 2023
Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).
Event Marketer
FEBRUARY 6, 2023
As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Both venues were packed with day-to-night programming and live entertainment.
Attendease
JULY 9, 2024
At the SEMA Show , for instance, automotive aftermarket exhibitors get to rub elbows with over 132,000 buyers from around the globe! Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Why should I use trade show software to run my event?
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