Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.
Event Marketer
JANUARY 9, 2025
Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. Exit surveys were employed, among other measurement techniques. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles.
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The MICE
NOVEMBER 18, 2024
Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.
Event Marketer
FEBRUARY 13, 2023
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.
Event Marketer
MARCH 24, 2025
On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Question everything.
Event Marketer
APRIL 18, 2023
Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.
Event Marketer
JANUARY 30, 2023
5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman. .” ” Agency: Freeman.
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