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Destination Brief: Detroit’s Tech-Driven Revolution Raises the Bar for Meetings

EventMB

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Skift Take: Detroit has a solid reputation as the center of the U.S. Visit Detroit Read the Complete Story On Skift Meetings

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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Guide: How to Plan a Successful Product Launch Event

Attendease

The Los Angeles Auto Show has long been a pillar of the automotive industry, and automakers — from Japanese manufacturers like Toyota and Honda, to Korea’s Hyundai and KIA, to the “Big 3” American automakers General Motors, Ford, and Daimler Chrysler — have spent decades utilizing it to announce long-awaited products for the North American market.

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What to Expect in Experiential Technology This Year

Event Marketer

5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code. Learn more about Togg’s booth in our automotive roundup.) CES is a hot bed of consumer technology, of course.

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Four Ways the Adoption of EVs will Impact the Mobile Tour Space—Plus a Look Inside the Electrify Expo

Event Marketer

Major automotive manufacturers and consumers are embracing an electric future, with U.S. In the early years, the events attracted an eco-conscious crowd, as well as early tech adopters. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency.

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Durham Tech Embraces Educational Video With Cadmium

CadmiumCD

Recognizing that educational video can improve learning outcomes, Durham Tech set out to find a video creation and distribution tool that integrates seamlessly with their learning management system (LMS). The solutions surveyed by Durham Tech lacked these qualities—until they stumbled upon Warpwire. The timing was perfect.