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Destination Brief: Detroit’s Tech-Driven Revolution Raises the Bar for Meetings

EventMB

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Skift Take: Detroit has a solid reputation as the center of the U.S. Visit Detroit Read the Complete Story On Skift Meetings

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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Guide: How to Plan a Successful Product Launch Event

Attendease

The Los Angeles Auto Show has long been a pillar of the automotive industry, and automakers — from Japanese manufacturers like Toyota and Honda, to Korea’s Hyundai and KIA, to the “Big 3” American automakers General Motors, Ford, and Daimler Chrysler — have spent decades utilizing it to announce long-awaited products for the North American market.

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Recap: The Biggest Exhibit Design Trends from CES 2025

Event Marketer

Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. Agency: NVE Experience Agency) Interactive holograms as guides.

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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles.

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What to Expect in Experiential Technology This Year

Event Marketer

5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code. Learn more about Togg’s booth in our automotive roundup.) CES is a hot bed of consumer technology, of course.