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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Scout Motors Embraces Unfinished Plywood The Detroit-based automotive maker and first-time CES exhibitor had the goal of highlighting the right mix of tactile experiences and modern technology, and the brands space in Central Plaza certainly supported it. Exit surveys were employed, among other measurement techniques.

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Recap: The Biggest Exhibit Design Trends from CES 2025

Event Marketer

Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. And for all our coverage from the show this year, click here.

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2024 SEMA Expo: Exhibit Moments that Smoked the Competition 

Event Marketer

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 58, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on whats next for automotive innovation and customization.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. QR codes positioned on the hood and rear windows of the ID.7

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SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation

Event Marketer

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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