Tigris Events

MAY 31, 2023

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

B2B 97

B2B Event Planning Marketing Events 97

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact report found that only 15% of B2B decision-makers surveyed rated the quality of thought leadership within their industries as “very good or excellent”.

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B2B Marketing Tech Social Media 52

Event Smart

APRIL 26, 2024

This article will serve as a beginner’s guide to everything you need to know about business-to-business or B2B event marketing. […] If your business is directed towards fellow businesses, the more you need to include organizing events in your marketing efforts.

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B2B Event Marketing Marketing Events 52

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. Look to your audience for guidance on this one.

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B2B Event Marketing Marketing Social Media 147

Event Industry News

SEPTEMBER 1, 2021

ROAR B2B, the events and media group, today announced it has completed the acquisition of Environment Media Group Ltd, the UK’s leading specialist media and events business focused on the waste management and environment sector, for an undisclosed sum. Rob will stay with the business heading up the Environment portfolio at ROAR B2B.

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B2B Technology Management Marketing 96

Management Events

AUGUST 5, 2024

Building a B2B sales team that consistently hits targets, builds lasting customer relationships, and thrives in a competitive landscape is a goal for every sales leader. However, leading a B2B sales team is a challenging balancing act of honing the right skills, having a data-driven mindset, and fostering a positive work culture.

B2B 52

B2B 2026 Meetings Marketing 52

Certain

OCTOBER 2, 2024

Creating a successful B2B event strategy is no small feat. With 73% of marketers increasing event budgets in 2023, the pressure to deliver meaningful results and easily measure […] The post Mastering B2B Event Strategy: Harnessing AI, Intelligence, and Insights for Success appeared first on Certain, Inc.

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B2B 2023 Event Marketing Marketing 52

Management Events

FEBRUARY 4, 2024

Negotiation skills are the most valuable skill set in a B2B sales professional toolkit. With sales cycles getting longer each year due to increased budgetary scrutiny and a growing number of stakeholders, salespeople are faced with a challenging market, mastering negotiation skills can boost your B2B sales success.

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Negotiating B2B Contracts Management 52

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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B2B B2C Trade Shows 2023 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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B2B Social Media Marketing Events 130

Management Events

AUGUST 5, 2024

According to Forrester, 21% of B2B buyers say their interactions with vendors are “low value” , thus highlighting the gap between buyer expectation and what salespeople deliver in sales meetings. One way decision-makers are addressing this is by creating an efficient and rigorous vendor selection process.

B2B 52

B2B Negotiating Contracts Banking 52

GEVME

SEPTEMBER 6, 2019

Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C.

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B2B B2C Education Conference 120

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

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B2B Speakers Events Education 71

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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B2B B2C 2008 Sponsorships 105

Event Industry News

MAY 16, 2023

ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.

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B2B 2023 Sustainability Events 59

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

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B2B B2C Social Media Meetings 52

Management Events

MARCH 19, 2023

B2B marketers need to update their strategies to find new leads considering the increased competition and changing customer habits. They also face a number of challenges, with 43% of B2B marketers having difficulty collecting quality data (MarketingProfs), affecting lead generation efforts. Here are four reasons why: 1.

B2B 52

B2B Marketing Meetings Events 52

Eventory

OCTOBER 30, 2018

What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. Below we highlighted three extremely effective ways to measure the generation of B2B leads during the event.

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B2B Financial Events Marketing 123

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

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B2B Marketing Social Media Technology 52

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.

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B2B B2C Social Media 2021 138

Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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B2B Trade Shows Social Media Events 52

Management Events

AUGUST 5, 2024

In the fast-paced world of B2B sales, every minute counts. HARNESS TECHNOLOGY FOR QUICKER COMMUNICATION Technology can be your best friend in the time-strapped world of B2B sales: Shorter, focused calls: Propose dedicated 15-minute calls to discuss specific topics.

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B2B Social Media Negotiating Technology 40

Management Events

NOVEMBER 9, 2022

Here are four reasons why customer trust is essential in B2B sales: 1. As the B2B sales cycle is long, you need to have as many touchpoints as possible with prospects. In fact, 76% of C-level B2B buyers prefer to work with vendors that have been recommended by someone they know (IDC). Are you more likely to buy the product?

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B2B Social Media 2020 Marketing 52

Management Events

APRIL 4, 2022

In B2B, half or more of all marketing spend is misaligned. The stakes are high in B2B. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. However, there are significant differences in customer journeys in B2B versus B2C.

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B2B B2C Marketing Management 52

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Exhibitor Magazine

MARCH 8, 2023

Informa (LSE: INF.L), the international Academic Markets, B2B Markets and Digital Services Group today announced the acquisition of B2B Events gro.

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B2B Marketing Events 72

Exhibitor Magazine

AUGUST 7, 2023

Bizzabo announces the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and atte.

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B2B Conference 72

Nunify

DECEMBER 8, 2021

So can virtual events become an essential part of your B2B Marketing strategies ? The same report suggests that a mix of ‘virtual’ and ‘in-person’ events will become the new normal for B2B marketing events in the next two years. Understanding B2B Event Marketing. Importance of B2B Event Marketing.

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B2B Marketing 2022 Event Marketing 52

Eventbrite UK

MARCH 29, 2018

Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets?

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B2B Marketing Events 119

eventplanner

APRIL 3, 2022

B2B events are undergoing a fundamental 'shift', writes the leading business magazine Forbes. Forbes makes the comparison with online advertising in the early 2000s.

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B2B Event Marketing Marketing Advertising 52

Event Industry News

JULY 3, 2023

Founders and directors from Messe Frankfurt, Clarion, Easyfairs, Reset Connect, Roar B2B and LinkedIn were among the guests at a roundtable lunch hosted by Event Industry News (EIN) and the leading European end-to-end registration/audience engagement and exhibition marketing platform ADITUS who marks their 25th anniversary this year by exclusively (..)

B2B 52

B2B Trade Shows Marketing Events 52

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry. So our first question was, what’s the correct explanation of B2B Influencer Marketing?

B2B 81

B2B Marketing B2C Social Media 81

Management Events

FEBRUARY 21, 2023

HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%). We walk you through several B2B marketing strategies that can generate high-quality leads and improve business outcomes. Your content should be relevant to your target buyers.

B2B 52

B2B Marketing Trade Shows Social Media 52

Exhibitor Magazine

SEPTEMBER 4, 2023

business-to-business (B2B) exhibition industry continues to. DALLAS � The Center for Exhibition Industry Research (CEIR) announced today that the U.S.

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B2B 2023 74

Eventbrite UK

OCTOBER 17, 2018

In short: your email efforts aren’t driving any registrations for your B2B event. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. People aren’t opening your emails, or, if they are, they aren’t clicking through. The LinkedIn marketing team […].

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B2B Event Marketing Marketing Events 94