Velvet Chainsaw

APRIL 12, 2022

We’ve culled those trends to identify five that are applicable to the B2B events industry. According to stats in the social influencer sphere, anyone with 10,000 to 100,000 followers/connections is a micro influencer, thereby categorizing most, if not all, B2B as such. Micro and nano influencers will continue to grow in importance.

B2C 370

B2C Social Media B2B Advertising 370

Event Industry News

OCTOBER 24, 2024

Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.

B2B 59

B2B 2024 Events Event Design 59

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?

B2B 147

B2B 2023 Event Management Technology 147

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. Look to your audience for guidance on this one.

B2B 147

B2B Event Marketing Marketing Social Media 147

Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

B2B 59

B2B 2025 Retail Sports 59

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.

B2B 138

B2B B2C Social Media 2021 138

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition.

B2B 133

B2B Trade Shows Transportation 2020 133

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.

Trade Shows 306

Trade Shows B2B 2019 Sustainability 306

Tigris Events

MAY 31, 2023

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

B2B 97

B2B Event Planning Marketing Events 97

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. How did Panasonic experience the past year and half, and how did your B2B business adapt? . But the marketing insights it gained are invaluable.

Marketing 328

Marketing B2B Retail Trade Shows 328

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority.

B2B 307

B2B Social Media Events Event Marketing 307

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

B2B 105

B2B B2C 2008 Sponsorships 105

EventMB

AUGUST 1, 2022

Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives. Lisa Skriloff Read the Complete Story On Skift Meetings.

Trade Shows 232

Trade Shows B2B Events Meetings 232

EventMB

JANUARY 12, 2024

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner. Miguel Neves Read the Complete Story On Skift Meetings

Trade Shows 230

Trade Shows B2B Meetings 230

Eventmobi

AUGUST 22, 2024

And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.

B2B 370

B2B Speakers Travel 2024 370

EventMB

SEPTEMBER 28, 2020

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

Trade Shows 235

Trade Shows B2B 2019 Marketing 235

Velvet Chainsaw

APRIL 24, 2019

The way B2B buyers purchase goods and services has changed. This is a really big deal because some conferences will need to pay three to five times more for registration than they do currently. It’s yet another example of how costs have traditionally been shifted away from the organizer to the exhibitors.

Event Tech 362

Event Tech Tech B2B Event Technology 362

EventMB

JUNE 3, 2021

While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. Informa's latest trading update offers some insight into the direction of the industry.

Trade Shows 227

Trade Shows B2B Events 227

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Customer Service Enhancement. The post 7 Arguments for Hiring Top Trade Show Staff appeared first on Smart Meetings.

Trade Shows 246

Trade Shows B2B B2C 2010 246

Prestige Events Magazine

FEBRUARY 6, 2024

On board for this one are DJ Koze, Kerri Chandler b2b DJ Tennis, Mall Grab b2b salute, Dan Shake, Tash LC and more. They team up with long-term collaborator Bonobo to present his concept Outlier , featuring a weighty selection of names from the left-leaning underground who’ll bounce from bass and jungle to house and techno.

B2B 264

B2B 2024 Social Media 2020 264

EventMB

FEBRUARY 10, 2022

How can B2B event planners keep up the momentum? An event industry survey suggests that neither exhibitor nor attendance numbers will make a full rebound this year, but one area is projected to exceed 2019 numbers: the sales pipeline attributed to events.

B2B 209

B2B 2019 Events Marketing 209

Event Farm

OCTOBER 5, 2016

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 195

Event Marketing B2C Marketing B2B 195

Prestige Events Magazine

FEBRUARY 13, 2023

Now organisers of B2C events, B2B Congresses and Exhibitions can both measure visitor travel impact and start to nudge visitors into more sustainable travel behaviours.” into Track Reporting takes the offer to a completely new level. Chris Thompson, CEO at ‘You.

B2C 246

B2C Sustainability B2B Travel 246

EventMB

OCTOBER 5, 2023

Marriott Bonvoy Events Read the Complete Story On Skift Meetings

B2B 202

B2B Meetings 2023 Hospitality 202

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 240

B2B Conference Event Marketing Marketing 240

Velvet Chainsaw

OCTOBER 12, 2018

According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. I reiterated that their conference needed a home base to optimize. Later, I did some research to determine if there was any validity to her question.

Conference 321

Conference Social Media 2018 B2B 321

EventMB

NOVEMBER 1, 2018

B2B event planning is an extremely demanding role. This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts.

B2B 248

B2B Events Conference Event Management 248

Event Industry News

AUGUST 27, 2024

ROAR B2B, the events and media group, today announced it has completed the acquisition of WWEM the Water, Wastewater & Environmental Monitoring Exhibition and AQE the Air Quality and Emission Exhibition from ILM Exhibitions for an undisclosed sum.

B2B 59

B2B 2024 Events Event Design 59

PCMA Convene

FEBRUARY 19, 2021

When Surf Expo — the first major B2B trade show in the U.S. SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. Photos courtesy of Surf Expo).

Trade Shows 111

Trade Shows B2B 2021 Apparel 111

EventMB

NOVEMBER 1, 2018

B2B event planning is an extremely demanding role. This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts.

B2B 187

B2B Events Conference Event Management 187

Smart Meetings

JANUARY 4, 2024

Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

Marketing 264

Marketing Social Media Advertising B2B 264

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Read More : Introducing the 2023 Smart Women in Meetings Award Winners Originally, boomer attendance was slanted more male, however the demographic shift has changed this.

Meetings 264

Meetings B2B Social Media 2023 264