SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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B2B Social Media Marketing Events 130

Smart Meetings

AUGUST 16, 2023

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? The post B2B In-Person Conferences Strike Back appeared first on Smart Meetings.

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B2B Conference B2C Event Tech 98

Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition.

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B2B Trade Shows Transportation 2020 133

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

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2018 B2C B2B Event Marketing 285

Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.

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Trade Shows B2B 2019 Sustainability 306

Tigris Events

MAY 31, 2023

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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B2B Event Planning Marketing Events 97

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority.

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B2B Social Media Event Marketing Events 307

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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B2B B2C 2008 Sponsorships 105

EventMB

JANUARY 12, 2024

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner. Miguel Neves Read the Complete Story On Skift Meetings

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Trade Shows B2B Meetings 230

EventMB

AUGUST 1, 2022

Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives. Lisa Skriloff Read the Complete Story On Skift Meetings.

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Trade Shows B2B Events Meetings 232

Eventmobi

AUGUST 22, 2024

And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.

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B2B Speakers Travel 2023 370

EventMB

SEPTEMBER 28, 2020

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

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Trade Shows B2B 2019 Marketing 235

Velvet Chainsaw

APRIL 24, 2019

The way B2B buyers purchase goods and services has changed. This is a really big deal because some conferences will need to pay three to five times more for registration than they do currently. It’s yet another example of how costs have traditionally been shifted away from the organizer to the exhibitors.

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Event Tech Tech B2B Event Technology 362

EventMB

JUNE 3, 2021

While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. Informa's latest trading update offers some insight into the direction of the industry.

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Trade Shows B2B Events 226

EventMB

FEBRUARY 10, 2022

How can B2B event planners keep up the momentum? An event industry survey suggests that neither exhibitor nor attendance numbers will make a full rebound this year, but one area is projected to exceed 2019 numbers: the sales pipeline attributed to events.

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B2B 2019 Events Marketing 209

Event Farm

OCTOBER 5, 2016

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

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Event Marketing B2C Marketing B2B 192

EventMB

OCTOBER 5, 2023

Marriott Bonvoy Events Read the Complete Story On Skift Meetings

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B2B Meetings 2023 Hospitality 201

Velvet Chainsaw

OCTOBER 12, 2018

According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. I reiterated that their conference needed a home base to optimize. Later, I did some research to determine if there was any validity to her question.

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Conference Social Media 2018 B2B 321

Opus Agency

SEPTEMBER 25, 2023

How to Make Your B2B Brand Activation Stand Out

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B2B 105

Event Industry News

AUGUST 27, 2024

ROAR B2B, the events and media group, today announced it has completed the acquisition of WWEM the Water, Wastewater & Environmental Monitoring Exhibition and AQE the Air Quality and Emission Exhibition from ILM Exhibitions for an undisclosed sum.

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B2B 2024 Events Event Design 59

EventMB

NOVEMBER 1, 2018

B2B event planning is an extremely demanding role. This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts.

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B2B Events Conference Event Management 246

PCMA Convene

FEBRUARY 19, 2021

When Surf Expo — the first major B2B trade show in the U.S. SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. Photos courtesy of Surf Expo).

Trade Shows 111

Trade Shows B2B 2021 Apparel 111

Exhibitor Magazine

AUGUST 7, 2023

Bizzabo announces the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and atte.

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B2B Conference 75

EventMB

NOVEMBER 1, 2018

B2B event planning is an extremely demanding role. This is a sponsored post written by Nishita Jain, Sr. Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts.

B2B 183

B2B Events Conference Event Management 183

EventMB

JUNE 27, 2019

Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons. Here is […].

B2C 176

B2C Trade Shows B2B Management 176

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

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B2B Speakers Events Education 71

Exhibitor Magazine

SEPTEMBER 4, 2023

business-to-business (B2B) exhibition industry continues to. DALLAS � The Center for Exhibition Industry Research (CEIR) announced today that the U.S.

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B2B 2023 75

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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2020 Social Media B2B B2C 293

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

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B2B Conference Event Marketing Marketing 202

Event Smart

APRIL 26, 2024

This article will serve as a beginner’s guide to everything you need to know about business-to-business or B2B event marketing. […] If your business is directed towards fellow businesses, the more you need to include organizing events in your marketing efforts.

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B2B Event Marketing Marketing Events 52

Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

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B2C B2B 2011 Speakers 165

b2match

JUNE 16, 2021

When surveyed, 91% of event organizers measure the success of their events based on attendee satisfaction. So we decided to create a use case not from the event organizer’s perspective, but from an attendee point of view. Read on to see why participants like to attend events that use b2match , an all-in-one event management solution.

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B2B Event Management Management Events 118

Event Industry News

OCTOBER 24, 2024

Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.

B2B 59

B2B 2024 Events Event Design 59

Velvet Chainsaw

JUNE 5, 2024

For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers. A cohort is defined as grouping customers that were acquired in a given period of time. To utilize this lens track the year the customer first did business with you.

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B2B 2023 Conference Education 221

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact report found that only 15% of B2B decision-makers surveyed rated the quality of thought leadership within their industries as “very good or excellent”.

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B2B Marketing Tech Social Media 52