Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 189

B2C B2B 2011 Speakers 189

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Customer Service Enhancement.

Trade Shows 246

Trade Shows B2B B2C 2010 246

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

B2B 105

B2B B2C 2008 Sponsorships 105

Event Industry News

JUNE 14, 2024

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

B2C 64

B2C B2B Marketing Events 64

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Event Industry News

MARCH 22, 2021

The B2C version of the #WeCreateExperiences campaign is activating in earnest on the 30 th of March, on the back of the successful B2B campaign in December 2020, so they need the industry’s support on social media to ensure the key messages are shared far and wide.

B2C 73

B2C B2B Social Media Sports 73

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Event Industry News

SEPTEMBER 26, 2022

Below are some of the ways we go about achieving this in a B2B setting with maximum impact. Audiences are fans of these experiences to the extent that they choose to invest their personal time and money into them, so why not weave them into their professional lives, too? Tapping into attendees’ consumer and corporate personas.

B2C 75

B2C B2B Corporate Events Education 75

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 207

Insurance B2C Social Media B2B 207

Attendease

FEBRUARY 4, 2020

Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. In 2020, finding event sponsors is not going to be difficult. Here’s a complete guide on how to improve your event with event sponsorships. Finding Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? That’s understandable.

Social Media 71

Social Media B2B Marketing B2C 71

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry. So our first question was, what’s the correct explanation of B2B Influencer Marketing?

B2B 81

B2B Marketing B2C Social Media 81

Prestige Events Magazine

JANUARY 30, 2025

David Bright comments; Arcstream has long been a quiet innovator in the industry, bringing new and cutting edge technology to B2B and B2C campaigns. With knowledge spanning brand experiences and audience engagement, he will work alongside Arcstreams Creative Director Kai Brittain to deliver one of a kind experiences for clients.

B2C 130

B2C B2B Sports 2025 130

Attendease

JANUARY 22, 2020

The Experiential Marketing Summit has become the event industry’s mega-show and brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.

2020 293

2020 Conference B2C Education 293

Eventmobi

SEPTEMBER 21, 2023

Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 What Are Some Experiential Marketing Examples?

Marketing 195

Marketing B2C Ecommerce Social Media 195

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Event planning terms: B. Badges & certificates.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Prestige Events Magazine

JUNE 12, 2024

For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service. focuses on the Meetings Incentives Conferences and Exhibitions (MICE) sector.

Travel 130

Travel B2C Sustainability Transportation 130

Prestige Events Magazine

OCTOBER 2, 2023

Whether that be in Automotive or the Public Sector, B2B or B2C, the great thing is that the methods and practices we take from peer-to-peer events like this can be applied to all types of communications, events and audience experiences.”

2023 147

2023 B2C Automotive B2B 147

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year. What Does This Mean for You?

Hotels 246

Hotels Hospitality B2C 2017 246

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Management Events

APRIL 4, 2022

In B2B, half or more of all marketing spend is misaligned. The stakes are high in B2B. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. However, there are significant differences in customer journeys in B2B versus B2C.

B2B 52

B2B B2C Marketing Management 52

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. A well-crafted live event takes meticulous planning and strong attention to detail.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

MARCH 9, 2020

“The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112

Contracts B2C Social Media B2B 112

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

Event Marketer

MARCH 29, 2023

We specialize in business meetings, live + virtual + hybrid events, field marketing, brand immersion, trade shows, exhibits, advertising, branding, packaging, digital, B2B, B2C, video production, print production, event technology, scene fabrication, you-name-it-we-probably-do-it, and much more.

2023 130

2023 B2C Insurance Trade Shows 130

Prestige Events Magazine

NOVEMBER 8, 2021

James has experience in the B2C and B2B sectors where he has built experiences for brands including Diageo, Adidas and HSBC and is driving the strategy of exciting new clients, some of the world’s most leading and ambitious brands, into Smyle.

B2C 130

B2C B2B 2016 Management 130

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Eventbrite UK

FEBRUARY 5, 2020

Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop.

B2C 78

B2C B2B Conference Events 78

Event Industry News

MAY 8, 2024

She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc. Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer.

B2C 69

B2C Marketing B2B Event Design 69

Event Industry News

MARCH 16, 2021

WIEN is open to all women involved in the North American exhibitions industry whose business is related to the organization and facilitation of exhibitions for both B2B and B2C. The WEIN North America chapter launch event also marked the opening of the membership drive for the newly formed organization.

B2C 118

B2C B2B Negotiating 2021 118

Bizzabo

DECEMBER 17, 2018

B2B Event Industry Statistics. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 58% of B2B companies use event software at their events, compared to 54% of B2C companies.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

2021 193

2021 Event Planning Conference 2020 193

Event Industry News

AUGUST 22, 2019

EventShaper is an operational management company that manages B2B and B2C events. UFI is a global association for the exhibition industry with nearly 800 members that consists of international exhibition organisers, venues, national/regional associations and service providers.

B2C 96

B2C B2B Sports Event Tech 96

Event Industry News

SEPTEMBER 27, 2018

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

Event Tech 85

Event Tech Tech B2C B2B 85

Event Industry News

APRIL 11, 2019

Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do. James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform.

B2C 90

B2C B2B Social Media Events 90

Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.

Ecommerce 146

Ecommerce B2B Apparel B2C 146