SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Eventory

APRIL 12, 2018

Reading Time: 10 minutes There are so many different social media these days, it may be hard to keep up what’s the latest trend. We invite you to look at this topic from a different point of view and get to know everything about social media in event industry. . Why do need social media for your events?

Social Media 74

Social Media Event Marketing Marketing B2C 74

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Is it just getting an influencer on board to promote your products on social media? We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.

B2B 81

B2B Marketing B2C Social Media 81

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”

Contracts 112

Contracts B2C Social Media B2B 112

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Our parents hated social media, now they’re all of Facebook. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year.

Hotels 246

Hotels Hospitality B2C 2017 246

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. It works in a similar way to a social media feed. .

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

Social Media 60

Social Media B2B B2C Advertising 60

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Bizzabo

DECEMBER 17, 2018

B2B Event Industry Statistics. Social Media Promotion. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 5-8 weeks is the average time B2B companies spend planning events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. If you are hosting an interactive experience at your booth, hint at this with visuals in your virtual press kit and on social media.

Conference 124

Conference Trade Shows B2C Social Media 124

GEVME

JUNE 5, 2020

Are you going to stream your event to clients (B2C) or other businesses (B2B)? Third, you can quickly and effectively promote your event on social media. Once your embed code is ready, copy and paste it into your webpage, social media campaigns, or even emails. . Do you want more exposure or more security?

2020 218

2020 Social Media B2C Events 218

Event Industry News

APRIL 11, 2019

James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform. Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do.

B2C 90

B2C B2B Social Media Events 90

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Decide your marketing channels to promote your event: social media, email marketing, podcasts, blogs, ads, etc. These may include: Social media. Website (B2B blog). What does it entail?

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Whether it’s social media or email marketing and list building , your database of potential attendees will grow substantially, which means your leads and brand awareness will grow, too. Take the annual Marketing Profs B2B Forum.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Farm

JUNE 14, 2017

Content marketing, big data, mobile marketing, and social media—all of these make up a lot of what experiential is naturally good at. Content marketing, for example, is all about providing value to your audience, whereas social media helps marketers engage with consumers in their everyday lives.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Event Industry News

FEBRUARY 18, 2019

They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers. We know that social media can be used to extend an event’s reach exponentially. So, why influencers?

B2C 103

B2C Social Media 2018 B2B 103

Retro Events & Marketing

MAY 13, 2020

He’s a craft beer enthusiast and likes to spend his weekends traveling to new breweries and sharing his findings on social media (and his network of friends and family can certainly include like-minded potential new customers for you). For example, if you run a brewery, one of your buyer personas could be Shane, 25.

Social Media 98

Social Media Advertising B2B B2C 98

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 97

B2C B2B Negotiating Venues 97

PCMA Convene

JUNE 28, 2019

It’s becoming increasingly popular to integrate local talent, cuisine, and characteristics into your B2B events. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values. The top 10 trends include: 1. Location integration.

B2B 94

B2B B2C 2019 Social Media 94

Endless Events

JUNE 8, 2018

And this story is often a digital one, shared through social media. It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. After the experience, it evolves into a story that they will then use to tell others about your brand.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

GEVME

NOVEMBER 17, 2020

Currently, it will be mainly based on their social media profiles. Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. That’s a great example of the potential of having an integrated strategy with digital being implemented with live events. About Diogo Lourenço.

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

AUGUST 29, 2019

Social media posts and digital content has added another layer to work responsibilities in PR and other sectors. She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. With B2B, you’ve got a more focus niche of media that’s going to be interested.

B2B 63

B2B B2C Negotiating Social Media 63

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

B2B 52

B2B B2C Social Media Meetings 52

Event Industry News

MAY 28, 2019

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations. What experience can you draw upon to successfully judge the ETAs?

Event Technology 95

Event Technology Technology 2008 B2C 95

Planning Pod

AUGUST 19, 2019

An important event sales strategy for your catering business is the effective use of social media. Social campaigns can include efforts as simple as one-off Instagram ads (or Instagram stories of your recent events) or as elaborate as managing a dedicated YouTube channel. Are you B2B or B2C?

Social Media 107

Social Media B2C Government Hotels 107

GEVME

FEBRUARY 4, 2020

This may be the first time that they have gotten to know about event organization from your end buy a random Google search, perhaps a post shared by one of their friends or acquaintances on social media or any other traffic source. . They expect to find information, reviews, advice and referrals on social networks.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. According to Forrester Research, events make up for 24% of the B2B marketing budget. How to Promote Your Event on Social Media. 5) Social Media Mentions. The most successful businesses are spending 1.7x

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Hubilo Blog

FEBRUARY 5, 2019

There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy!

B2C 61

B2C Trade Shows 2019 B2B 61

Bizzabo

JANUARY 15, 2019

If you even look at the way that people are moving away from social media platforms (Facebook, Snap) to more personalized interactions (Voxer, Facebook Portal, Meetup Groups), people don't want a cookie cutter, dry experience. I anticipate that corporate events will begin to reflect the experience of attending a B2C event.

2019 102

2019 B2B B2C Events 102

Management Events

JULY 14, 2022

You must have heard the term “social selling” before. We’ll get into why it’s so popular a little later, but first, let’s understand social selling vs social media marketing or advertising. What is social selling? Social Selling Index (SSI). billion social media users, that’s a 10.1%

Social Media 52

Social Media B2B B2C 2014 52

PCMA Convene

JULY 31, 2017

Mostly because the CVB couldn’t find a planner with a large social-media following who could fulfill the duties of an influencer, which include writing content and taking professional-quality photo- graphs and video for various channels, including Instagram, Snapchat, YouTube, Twitter, and Facebook. They’re quite popular.

Marketing 81

Marketing Meetings Social Media 2013 81

Bizzabo

JUNE 12, 2020

Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. Andrew Roby Events.

B2C 71

B2C Fashion 2002 B2B 71

GEVME

JULY 29, 2020

With a variety of tools to live stream events, from social media networks to more advanced solutions, it might not be easy to choose the right platform. Are you going to stream your event to clients (B2C) or other businesses (B2B)? Choosing the Right Platform for Your Event. Are you looking into monetizing your event?

Social Media 156

Social Media Events B2C Conference 156