Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Offer event sponsorships and contra deals. These brands may charge a big price tag for that sponsorship deal. Take the annual Marketing Profs B2B Forum. But, as any marketer will tell you, events come with a price tag.

2019 150

2019 Food and Beverage B2B Social Media 150

PCMA Convene

JUNE 28, 2019

It’s becoming increasingly popular to integrate local talent, cuisine, and characteristics into your B2B events. Inspiring influencers and smart sponsorships. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values. Location integration.

B2B 94

B2B B2C 2019 Social Media 94

GEVME

NOVEMBER 17, 2020

Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. Watch the full Episode 5 from GEVME’s Digital Event Series. About Diogo Lourenço.

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

APRIL 29, 2020

In our view the coronavirus crisis will reset the live entertainment industry, and the following permanent changes are to be expected: More emphasis on hygiene and health with new rules imposed on festival organisers; More emphasis on security than ever before; More rules and controls on maximum capacity with appropriate distancing space for festival-goers; (..)

B2C 74

B2C Entertainment Insurance B2B 74

Bizzabo

JANUARY 15, 2019

I anticipate that corporate events will begin to reflect the experience of attending a B2C event. This will mean an inevitable shift towards experiential sponsorships and exhibitions. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred.

2019 102

2019 B2B B2C Events 102

Event Industry News

FEBRUARY 25, 2019

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office.

B2C 56

B2C B2B Sponsorships Corporate Events 56

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. First of all, you should have a capable technology stack to handle all the elements at play. You also need a capable team at the helm. Of course, you should clearly set the goals behind the momentous effort.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Event Industry News

OCTOBER 4, 2018

Live experiences are at the heart of what we do – both B2C and B2B. This ranges from product launches and PR stunts through to road shows, sponsorship activation and conferences.?. With sponsorship continuing to focus on myopic activations, we believe it’s losing touch with culture and community values.

Automotive 75

Automotive B2C 2008 Sponsorships 75

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Having dealt with a B2B pipeline approach and now a revenue approach, what are some of the things that stand out as being different?

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. According to Forrester Research, events make up for 24% of the B2B marketing budget. For example, if your event is all about B2B digital marketing, make sure to have this phrase strategically placed throughout the website.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

MARCH 31, 2020

If you secure sponsorships and sell products at your event, you can still achieve an amazing financial event ROI ! Key Takeaway: Whether your company participates in B2C or B2B event marketing , try giving your attendees a sneak peek of your company's new products during your event. Have you considered hosting a free event?

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I Jared Fuller Next to share is Jared. “I

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

AUGUST 22, 2018

From blogs on ways to increase ticket sales to 40-page eBooks on ways to maximize event sponsorship to webinars featuring event organizers in the field— you’ll find something useful within this directory of event planning resources. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

PCMA Convene

JUNE 28, 2019

Like many B2B events, Galaxy Unpacked is an annual affair, so there’s a certain amount of pressure on organizers to make each version feel new, Jessica Yarbrough, account supervisor at Agency EA, said. Jessica Yarbrough.

Marketing 74

Marketing 2019 B2B B2C 74

Bizzabo

DECEMBER 15, 2020

For an example of a successful virtual conference, look no further than SaaStr Annual 2020 , the world’s largest B2B Software Conference. Sponsorship Opportunities. An important component of many virtual conferences is event sponsorship. Sponsorships can provide much needed financial support. Source: SaaStr Annual.

Conference 83

Conference 2021 Sponsorships 2020 83

Socio Events

SEPTEMBER 1, 2022

Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Sponsorships and speakers. Event marketing technology and software.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

MAY 2, 2019

Make Use of Event Sponsorship. Why not take advantage of event sponsorship opportunities like Infosys ? The most common is via event sponsorship. Your brand could build up a Patreon through a high number of small sponsorships from followers to help raise funds for your roadshow series. April 5, 2016. Or do they?

Sponsorships 51

Sponsorships Financial 2015 Travel 51

Bizzabo

OCTOBER 12, 2018

Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. This website has information for both B2B and B2C event planners. This works well for B2B events. Source: Event Planning Blueprint. Velvet Chainsaw.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Bizzabo

AUGUST 1, 2019

Second question: how can your company jump on these trends and use them in its B2C or B2B event marketing strategy? In 2016, IBM wanted to develop a creative way to showcase their cognitive solutions to potential B2B customers. Key Takeaway: First question: what does your audience like? Well here's another one that we love!

Speakers 56

Speakers B2B 2019 Technology 56

ePly

JANUARY 14, 2024

Trade exhibitions are for a B2B target audience and are created with a focus on a specific industry. Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Trade Exhibitions Trade exhibitions, also known as commercial exhibitions, differ from consumer exhibitions.

Management 62

Management Social Media B2C Insurance 62

Bizzabo

NOVEMBER 6, 2019

Key Takeaway: Create 2019 reminds us to always strive for innovation and to look for ways to push our industries forward with our company's B2C and B2B event marketing efforts. Let's talk more about event sponsorship. Key Takeaway: Event sponsorship is an important component of a full event marketing strategy.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

SEPTEMBER 26, 2019

Yes, your B2C and B2B event marketing strategies should include big, generalized get-togethers that all of your target audiences can attend. Sponsorships can offset costs and the goodwill you receive from attendees will likely lead to additional profits for your company in the future. TSheets Demos. Source: YouTube.

Financial 48

Financial 2019 Speakers Sponsorships 48

Cvent: Event Marketing

MARCH 26, 2019

Email marketing is huge for events: More than 75% of B2C companies use email marketing as the number one tool to promote their events. Work out clear sponsorship packages that can be conveyed easily, but also be ready to be flexible. Use discounts and sponsorships to increase attendance. Yet, 50% of email marketers (yes, half!)

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

NOVEMBER 13, 2019

Who can your company offer sponsorships to and ease the financial responsibility inherent when hosting conferences, training seminars, and trade expos? Key Takeaway: Both B2C and B2B event marketing is hard. It can be overwhelming — even for large organizations like the New York Times.

Speakers 48

Speakers 2019 Travel Fashion 48

Bizzabo

OCTOBER 8, 2018

In fact, $50 million was invested in modern event management solutions in 2016 alone, and as of 2018, 80% of professional organizers planning B2B events currently use some sort of event management software ( source ). Interesting stat: B2B marketers who write blog content receive 67% more leads than those that don’t.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Plus, get a sneak peek at one completely fresh idea he’s excited to try next!

Trade Shows 221

Trade Shows B2B Sponsorships B2C 221

Bizzabo

AUGUST 30, 2019

Sponsorship can help offset the cost of renting venues, booking speakers, and all of the many other event expenses. Forbes is a B2C and B2B event marketing powerhouse, as evidenced by the 12 stellar events mentioned in this article. Event sponsors will benefit your gatherings in multiple ways.

Healthcare 48

Healthcare 2019 Speakers Conference 48

Bizzabo

JANUARY 9, 2020

So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Event sponsorship is an important element of any company's event strategy. Sports Awards. Source: Sports Awards.

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Sports 2016 B2C Entertainment 62