Conferences that Work

MAY 27, 2024

The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions. She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers.

B2B 240

B2B Conference Event Marketing Marketing 240

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

GEVME

SEPTEMBER 6, 2019

There are of course event listing sites which has the pre-requisite of using their event registration services, so we thought we remove that barrier of entry since there is no single event registration platform that suits the needs of all event professionals. 2) AllConferences.com. 3) www.eventful.com.

B2B 120

B2B B2C Education Conference 120

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Social Media Advertising B2B 264

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Bizzabo

MAY 23, 2018

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.

B2B 54

B2B Event Marketing Marketing 2014 54

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 4 Word-of-Mouth Marketing. Photo Credit Adobe Stock/SFIO CRACHO).

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Attendease

FEBRUARY 4, 2020

For example, the watch company Rolex was one of the first brands to support TED conferences. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. Finding Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Prestige Events Magazine

NOVEMBER 8, 2022

Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years. The QHotels Collection, specialists within the corporate events sector, boast 21 hotels & resorts across the UK with state-of-the-art facilities.

Marketing 130

Marketing Management Event Marketing Meetings 130

Event Marketer

AUGUST 15, 2022

For the 10 th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event.

Education 296

Education Speakers B2B Events 296

Eventbrite UK

AUGUST 31, 2017

Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation. The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog.

B2B 95

B2B Events Trade Shows Event Marketing 95

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Read: 3 Content Marketing Tips for Event Planners. Event marketing lends itself to this kind of content particularly well because it gives you the opportunity to use real footage from a past event.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Cvent: Event Marketing

AUGUST 8, 2018

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

B2B 42

B2B Event Marketing Marketing 2018 42

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

Eventmobi

SEPTEMBER 8, 2023

Will you add a photo gallery, share speaker presentations, or start promoting your next event? A strategic and branded event website is the cornerstone of your event marketing strategy. By following these steps, you can create a site that captures your audience’s attention and drives event registrations.

Social Media 195

Social Media Speakers B2B Tech 195

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Eventtia

NOVEMBER 12, 2024

Swoogo Analysis Industry Niche and Scope: What Types of Event Organizers Use Swoogo? Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.

2024 62

2024 Social Media Trade Shows B2B 62

Event Marketer

JULY 3, 2024

As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a trade show or conference. Agency: Design Scene) LINKEDIN’S NETWORKING TECH For LinkedIn and its clients, the famed Carlton Hotel was “The Place to B2B” at Cannes.

2024 287

2024 Advertising 2023 Consulting 287

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

2021 130

2021 Conference Social Media Healthcare 130

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.

Conference 124

Conference Trade Shows B2C Social Media 124

Event Industry News

FEBRUARY 17, 2023

We are looking for Event Marketers with varied experience to join a leading B2B Conference Company who deliver high quality conferences all over the world. This role will be working on […]

B2B 59

B2B Marketing Management Event Marketing 59

Event Industry News

JANUARY 31, 2020

The Jockey Club Venues London Region has re-appointed UK-based business events, travel and tourism communication specialists, davies tanner, as its retained agency for a wide ranging B2B communications brief.

B2B 69

B2B Venues Tourism Conference 69

Social Tables

JUNE 17, 2024

What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?

Venues 106

Venues Conference Advertising Corporate Meetings 106

Eventtia

OCTOBER 30, 2024

Both platforms offer tailored solutions for organizing events such as conferences, trade shows, training sessions, and more across these sectors. Eventtia What Is Eventtia's Event Management Platform? It provides tailored solutions for events like conferences, trade shows, and training workshops across these sectors.

2024 62

2024 Healthcare Trade Shows Retail 62

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

B2B 52

B2B B2C Trade Shows 2023 52

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 126

B2B 2020 Social Media Marketing 126

Eventtia

OCTOBER 30, 2024

Established in 2013, Eventdrive aims to simplify the event planning process by providing an all-in-one platform that integrates event management, communication, and engagement tools. Eventdrive primarily caters to corporate clients organizing internal and external events such as conferences, seminars, workshops, and meetings.

2024 62

2024 Event Apps Retail Event Management 62

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Eventtia

NOVEMBER 12, 2024

Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach.

2024 62

2024 Healthcare Event Apps B2B 62

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.

2019 81

2019 Marketing Conference Social Media 81