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HeadBox, the UK’s fastest-growing B2B meetings and events platform, is proud to announce the release of its latest whitepaper, “How AI is Solving the Event Industry’s Biggest Challenges.”
We’ve culled those trends to identify five that are applicable to the B2B events industry. According to stats in the social influencer sphere, anyone with 10,000 to 100,000 followers/connections is a micro influencer, thereby categorizing most, if not all, B2B as such. Micro and nano influencers will continue to grow in importance.
“The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,
We saw event production contracts go from thriving to nearly all events cancelled, scaled way back or transformed into virtual in a matter of hours or days. Big B2B conventions and trade shows may become a thing of the past, at least in the near term. The Covid-19 pandemic was not their fault, but business is business.
Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Establishing the conference fee, contracting with the venue and locking the dates will require some effort.
“We’re bringing the same style and swagger that we bring to Coachella or the US Open to a business event where every detail is something that you want to do, not something that you need to do,” says Clayton Ruebensaal, evp-global b2b marketing at American Express.
Samantha Jordan, a futurist and consultant with Future Today Institute, led a discussion with industry leaders and explained that companies, including major retailers, are already using the tool to negotiate contracts. She reported that attorneys who work with these companies say they like the experience better than negotiating with a human.
business-to-business (B2B) exhibition performance. The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research. Effective 1 October 2023, Oxford Economics will take on the role of tracking and analyzing U.S.
Oxford Economics’ Savelli explained that during past recessions, room demand overreacted, with sometimes twice as much of a contraction as the economy overall. Let’s take a deeper dive into why events and business travel might float above the turbulence. Travel Priorities First, some history. Those were special circumstances, he said.
His expertise in B2B sales and his deep network of high-value customers will be invaluable as we continue to scale brand awareness and understanding on our mission to revolutionize hospitality through design and technology, to make a world of better stays open to all.”
of people say they prefer in-person B2B conferences because of the networking possibilities. If a speaker agrees to participate, send them a contract that stipulates their role in the conference, the amount they’ll earn, and other pertinent details. Then draft and sign a contract that defines the role of each sponsor.
In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?
According to Forrester, 21% of B2B buyers say their interactions with vendors are “low value” , thus highlighting the gap between buyer expectation and what salespeople deliver in sales meetings. Contract Negotiation Is Mutually Beneficial During this critical part of the process, prospects need to be strategic.
If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box. Hosting an event requires a lot of moving pieces to come together, and finding the right venue is a key piece of the puzzle.
Negotiation skills are the most valuable skill set in a B2B sales professional toolkit. With sales cycles getting longer each year due to increased budgetary scrutiny and a growing number of stakeholders, salespeople are faced with a challenging market, mastering negotiation skills can boost your B2B sales success.
In March 2023, SpotMe has been named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report by Forrester, a leading global market research firm. The management team, the product and services lineup and all existing contracts remain unchanged.
You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. A force majeure clause is a clause included in most venue contracts. This option is common for B2B events that are aimed at large audiences and enterprises.
The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. Start digitizing your B2B marketing efforts. One of the answers is digitized marketing. So how exactly do you do that?
Contract Management: Streamlines the creation, tracking, and storage of event contracts, ensuring all agreements are efficiently managed. Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2B events.
Never has there been greater need for an instant booking system designed for the B2B and corporate sectors. On Groups360’s platform, planners are given an opportunity to review the hotel’s contract details before submitting any payment, with little to no deposit charged at the time of booking.
Dr. Norbert Rau, founder of RauCon, said venues should be more flexible in contracts “so that the risk is shared. For RauCon , a Germany-based B2B company that provides business development support to the global pharmaceutical industry, its marketplace events are a key asset for its customers.
Are you going to stream your event to clients (B2C) or other businesses (B2B)? In which case, you would be better off contracting a professional video streaming platform such as GEVME LIve. ” The short answer is that it depends on what you want. Do you want more exposure or more security? Do you plan to monetize your event?
Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Dayna is the Chief Revenue Officer at the SaaStr, the world’s largest community of SaaS entrepreneurs, founders, and executives.
Brief them on your preferred approach and formalise it by writing it into your contract. INVNT CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries.
Whether you’re planning corporate, consumer, or B2B events, the checklist simplifies every step of the process. Example : A B2B manufacturing company hosts a private dinner for key clients and potential partners. During the event executives discuss industry trends and future plans and build confidence leading to bigger contracts.
So far this year Evolution Dome has delivered a number of new activations spanning across consumer and B2B events. Contracts have included Bristol Fashion Week Festival (pictured), Annual Air Finance Exhibition, National Grid’s leadership conference, as well as numerous tours for the likes of Nuffield Health and J P Morgan.
WHO WE ARE LOOKING FOR: We are looking for a Marketing Manager with experience in the events industry, media/publishing, and promoting B2B events. The events are owned and run by the same people behind EIN and operate as A.M.P. Events Limited. THE ROLE: Working with senior management to design and deliver a content marketing strategy.
From large scale sporting events to b2b exhibitions, our Inflatable Structures facilitated event organisers across the global to create new experiences and take their events to the next level. Improving visitor dwell time is priory for exhibitions and as a result, organisers are becoming more creative with their contracted hall space.
Launched in July 2019, Cadre is compliantly simplifying event staffing and management from onboarding to contracting to payment. A fee is only applied if staff is contracted. Best Use of Technology for Engagement & Interaction (B2B) ? And, it’s free for planners to post events. Shortlisted for ? Samsung EU Forum ?,
As part of their contracts, require your speakers to attend a social gathering to sign books, pose for selfies, and answer questions. Kimberly Hardcastle-Geddes is the owner and president at mdg, a full-service marketing and public relations firm specializing in B2B events. Host a “Meet the Speakers” reception. Detective Work.
The social contract of attending a B2B event is based on visibility. The case I make for B2B events is that no one bats an eye about the idea that you put your name and where you live around your neck.” I put data privacy agreements in all my contracts,” shares Will. The vast majority don’t,” he says. The reason?
Digitize Your Contracts . The faster a client signs a contract, the faster you can set up your payment milestones. Gone are the days of a paper contract – think digital-first now! Hellosign is a great option if you’re looking to move your contracts into the 21st century. Set Up All Contracts & Invoices at One Time .
The challenge for the event team was to quickly develop a robust B2B event management platform for global brand visibility across 240 brands. Determine whether you are planning B2B events, consumer-focused gatherings, or a mix of both. Contract Terms Thoroughly evaluate the contract terms and conditions.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Having dealt with a B2B pipeline approach and now a revenue approach, what are some of the things that stand out as being different?
SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Here’s a list of top pharma event management companies for you to choose from. To see SpotMe in action, request a demo now.
13 weeks Both parties sign a contract and immediately we’re up and running as a team. We can always be contacted: by phone, email and even in person (your colleagues will never have to worry about B2B matchmaking again!). This is how the exciting countdown towards a smooth meeting works. Countdown to Zero Hour.
13 weeks Both parties sign a contract and immediately we’re up and running as a team. We can always be contacted: by phone, email and even in person (your colleagues will never have to worry about B2B matchmaking again!). This is how the exciting countdown towards a smooth meeting works. Countdown to Zero Hour.
The challenge for the event team was to quickly develop a robust B2B event management platform for global brand visibility across 240 brands. Determine whether you are planning B2B events, consumer-focused gatherings, or a mix of both. Contract Terms Thoroughly evaluate the contract terms and conditions.
As with anything in the planning of an event challenges are met, from budget constraints to availability issues to exclusivity clauses in contracts – there’s always going to be something.
A Harvard Business Review study found that 75% of B2B buyers make purchasing decisions before even contacting a vendor, relying instead on peer reviews, online research, and other sources. Strategically Negotiate Contract Terms During this critical part of the vendor selection process, be strategic.
The company specializes in developing event management solutions for B2B conferences. At the same time, Bizzabo’s solution is mostly tailored for B2B events. This includes ticket sales, website development, sponsor management, B2B networking, surveys and many more functions. What is Bizzabo?
LinkedIn: According to the platform’s internal research , LinkedIn is a top-rated social network for B2B marketing. If you don’t have the budget to contract that type of work, consider approaching past attendees or event partners who might help produce authentic content related to their experiences or their anticipation for your event.
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. Value comes from direct sales, contracts, leads, referrals, brand exposure, and more. We know in-person B2B attendees are in decision-making mode. Surely, we can do better than that!
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