This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
“We’re bringing the same style and swagger that we bring to Coachella or the US Open to a business event where every detail is something that you want to do, not something that you need to do,” says Clayton Ruebensaal, evp-global b2bmarketing at American Express. It makes people want to come back.
business-to-business (B2B) exhibition performance. CEIR is the go-to resource for market-level performance data on the […] The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research.
In the world of business marketing, B2Bevents offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2Bevents requires substantial effort.
An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. Event planning terms: D.
Tripleseat offers an extensive suite of features aimed at simplifying and optimizing how hospitality businesses manage events: CRM Integration: Centralizes customer data, enabling personalized interactions and improved relationship management. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch eventmarketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.
Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2BEvent in the World. This includes handling various marketing challenges and inculcating best practices.
WHO WE ARE LOOKING FOR: We are looking for a Marketing Manager with experience in the events industry, media/publishing, and promoting B2Bevents. THE ROLE: Working with senior management to design and deliver a content marketing strategy. Manage the creative/design process for all marketing material.
Over 10 years ago, 2Heads saw the benefit of a digital solution designed by event professionals for event professionals. Every component of EventHive has been developed to resolve event specific challenges with a specific software innovation, making EventHive one of the most nimble, efficient, yet bespoke event products on the market.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Who are your target attendees?
13 weeks Both parties sign a contract and immediately we’re up and running as a team. In addition, you fill out a simple form that secures the planning of your event. 11 weeks We have created your events page. In addition, you fill out a simple form that secures the planning of your event. Countdown to Zero Hour.
13 weeks Both parties sign a contract and immediately we’re up and running as a team. In addition, you fill out a simple form that secures the planning of your event. 11 weeks We have created your events page. In addition, you fill out a simple form that secures the planning of your event. Countdown to Zero Hour.
Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.
Social media marketing is vital for today’s events. Eventmarketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2Bevents. What is Bizzabo?
Thats why having an event planning checklist and a clear plan is key. Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Lock it all down with a clear contract.
Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Who are your target attendees?
As a bonus, here are a few important sales terms to get you started: ARR : Annual Recurring Revenue – a subscription economy metric showing the $$$ that comes in each year for the life of a contract. BANT Criteria : Lead qualification guidelines of B udget, A uthority, N eed, T imeline.
In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2Bmarketing. Putting ABM into Action. says Alexander. says Alexander.
In response, Disney launched the #DreamBigPrincess campaign, which contracted 19 different female photographers from 15 different countries to "create a series of powerful images showcasing real-world girls and women" and inspire people everywhere. This is a great B2Beventmarketing tactic! The ESPY Awards.
As a bonus, here are a few important sales terms to get you started: ARR : Annual Recurring Revenue – a subscription economy metric showing the $$$ that comes in each year for the life of a contract. BANT Criteria : Lead qualification guidelines of B udget, A uthority, N eed, T imeline.
Before Growth Marketing Conference, Vasil cut his teeth in managing all aspects of the Online Marketing Summit and serving as a marketing consultant. Today, Vasil still is a highly regarded growth marketing consultant, but is also the CEO of Startup Socials and one of the chief masterminds behind EventMarketing School.
Whenever someone registers for one of your courses or events Arlo will create a new customer record, or if they’re an existing contact, update their profile accordingly. In-built CRM features also give you access to all of your communication history, certificates, documents and contracts in one place. Customizable platform.
This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, event apps.
So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Suggested reading: Contract trends: What’s old may be new again. EventMarketer. Meetingsnet.
Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content