Smart Meetings

NOVEMBER 15, 2023

What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. She reported that attorneys who work with these companies say they like the experience better than negotiating with a human.

2023 263

2023 Negotiating Insurance Financial 263

Event Industry News

SEPTEMBER 28, 2023

business-to-business (B2B) exhibition performance. CEIR is the go-to resource for market-level performance data on the […] The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research.

B2B 64

B2B Tourism Contracts 2023 64

Prestige Events Magazine

SEPTEMBER 12, 2023

His expertise in B2B sales and his deep network of high-value customers will be invaluable as we continue to scale brand awareness and understanding on our mission to revolutionize hospitality through design and technology, to make a world of better stays open to all.”

Hospitality 147

Hospitality Sports B2B Entertainment 147

Event Industry News

JULY 7, 2021

That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Manage the creative/design process for all marketing material.

Marketing 80

Marketing Management 2010 Social Media 80

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Dashboard.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

2023 130

2023 B2B Contracts Financial 130

Eventtia

NOVEMBER 13, 2024

Contract Management: Streamlines the creation, tracking, and storage of event contracts, ensuring all agreements are efficiently managed. Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients. Event Marketing Tools : Email campaigns, landing pages, and social media integration.

2024 62

2024 Healthcare B2B Event Management 62

Management Events

FEBRUARY 4, 2024

Negotiation skills are the most valuable skill set in a B2B sales professional toolkit. With sales cycles getting longer each year due to increased budgetary scrutiny and a growing number of stakeholders, salespeople are faced with a challenging market, mastering negotiation skills can boost your B2B sales success.

Negotiating 52

Negotiating B2B Contracts Management 52

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event. When it comes to events, people love to see the experience visually.

Social Media 78

Social Media Marketing Advertising Events 78

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

EventMB

JUNE 22, 2022

Never has there been greater need for an instant booking system designed for the B2B and corporate sectors. Ryan Morris, vice president of Americas sales for Groups360, said that the company conducted thorough market research back in 2020. The New Marketplace Philosophy for Meeting Bookings.

Meetings 185

Meetings Hotels 2020 B2B 185

GEVME

JUNE 5, 2020

Are you going to stream your event to clients (B2C) or other businesses (B2B)? In which case, you would be better off contracting a professional video streaming platform such as GEVME LIve. With many options in the market, it is important to take the time to compare different streaming solutions. What’s my budget?

2020 218

2020 Social Media B2C Events 218

Event Industry News

FEBRUARY 18, 2019

In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. According to Business Insider’s Influencer Marketing (2018) report, the average influencer engagement rate is 5.7%, meanwhile it’s between 2% and 3% for brands.

B2C 103

B2C Social Media 2018 B2B 103

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Also, don’t forget your own employees.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Marketo Events

MAY 16, 2017

Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who have been honest enough to share: 1. So, you’re welcome in advance. Ignoring Your Data.

Marketing 70

Marketing Contracts Technology Meetings 70

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Value comes from direct sales, contracts, leads, referrals, brand exposure, and more. What is trade show ROI?

Trade Shows 52

Trade Shows Marketing B2B Technology 52

Marketo Events

MAY 16, 2017

Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who have been honest enough to share: 1. So, you’re welcome in advance. Ignoring Your Data.

Marketing 60

Marketing Contracts Technology Meetings 60

Event Industry News

SEPTEMBER 3, 2019

So far this year Evolution Dome has delivered a number of new activations spanning across consumer and B2B events. Contracts have included Bristol Fashion Week Festival (pictured), Annual Air Finance Exhibition, National Grid’s leadership conference, as well as numerous tours for the likes of Nuffield Health and J P Morgan.

2019 65

2019 B2B Fashion Contracts 65

PCMA Convene

JANUARY 15, 2019

Much of the advice Lemin gives is applicable to organizers of events who want to generate more attendance through word-of-mouth marketing. And, as most marketers are now aware, this personalized approach is often the only way to break through clutter and noise. They have a plan and a purpose for their word-of-mouth marketing.

Trade Shows 80

Trade Shows B2B Speakers Contracts 80

Event Industry News

NOVEMBER 4, 2020

2Heads Global Design , the UK’s leading independent experiential brand marketing agency have been synonymous with innovation and experience design for nearly 40 years. Launched in July 2019, Cadre is compliantly simplifying event staffing and management from onboarding to contracting to payment.

Event Technology 91

Event Technology Technology 2020 Tech 91

Eventtia

NOVEMBER 10, 2023

Event marketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. This can result in a loss of market share and reputation. In a market inundated with multiple options, it’s crucial to thoroughly contemplate key factors before settling on a choice.

Event Management 117

Event Management Management Negotiating Financial 117

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Here’s a list of top pharma event management companies for you to choose from.

Event Management 130

Event Management 2023 Management Healthcare 130

Event Industry News

OCTOBER 2, 2020

The sector also supports a further 180,000 businesses, many of whom are SMEs, who rely on exhibitions and events to meet customers and generate sales across every market and industry sector. Immediate Media Co. Incendo Europe Ltd Indalo International Ltd Index Group. Stadium MK Stagecraftuk Standbuilder.co.uk

Government 116

Government Sports Trade Shows B2B 116

Eventtia

JANUARY 28, 2025

Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Pre-Event Preparation : Turn up marketing, confirm speakers, finalize partnerships, and tweak ticket pricing for maximum attendance.

Event Planning 62

Event Planning Social Media Speakers Tech 62

Eventtia

NOVEMBER 10, 2023

Event marketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. This can result in a loss of market share and reputation. In a market inundated with multiple options, it’s crucial to thoroughly contemplate key factors before settling on a choice.

Event Management 96

Event Management Management Negotiating Financial 96

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. I think that's the main difference.

Conference 55

Conference B2B B2C Sponsorships 55

Skiddle

MARCH 8, 2023

“A love for content creation and social media” has seen Paris take on a prominent marketing role with the festival. Be it marketing or production, work on developing a specific skill set that aligns with that.” ” That includes the whole process, from logistics to budget management. What makes her work enjoyable? “I

2023 105

2023 2019 Social Media Contracts 105

Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. says Alexander.

2018 26

2018 Marketing B2B Advertising 26

Eventtia

JANUARY 26, 2024

This article assists marketing managers, IT experts, and event professionals in deciding among Cvent, Bizzabo, and Eventtia as an alternative by analyzing their strengths and weaknesses. The company specializes in developing event management solutions for B2B conferences. What is Cvent? What is Bizzabo?

Event Management 62

Event Management Management Retail B2B 62

Bizzabo

JUNE 15, 2018

Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events. The key to any successful marketing campaign is to make the process repeatable so that campaign success is always attainable.

Corporate Events 79

Corporate Events Event Management Management 2018 79

Converve

MARCH 3, 2015

13 weeks Both parties sign a contract and immediately we’re up and running as a team. 10 weeks The events marketing phase begins. We can always be contacted: by phone, email and even in person (your colleagues will never have to worry about B2B matchmaking again!). Countdown to Zero Hour. Your important event is live on the web.

B2B 40

B2B Contracts Event Marketing Marketing 40

Converve

MARCH 3, 2015

13 weeks Both parties sign a contract and immediately we’re up and running as a team. 10 weeks The events marketing phase begins. We can always be contacted: by phone, email and even in person (your colleagues will never have to worry about B2B matchmaking again!). Countdown to Zero Hour. Your important event is live on the web.

B2B 40

B2B Contracts Event Marketing Marketing 40

EventMB

MAY 22, 2022

tb unique b2b environment to connect with people, cocktails & exercise = experience * * * #cycle4drink #cocktailcompetition #tradeshowdesign #exhibitiondesign #exhibitionexperience #cocktailmakers #brandexperience #b2b #connect #resonate #brandexperience #designagency #brandexperiencedesign #brandexperienceagency #agencylife #MovingMinds.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Certain

DECEMBER 2, 2016

Are you looking to increase marketing engagement during the winter months? You’re not alone, the myth of the B2B marketing slump during the holidays is a strong misconception, when in reality, successful B2B companies often experience a holiday spike in sales if they plan properly.

Marketing 20

Marketing B2B Social Media Contracts 20

Bizzabo

FEBRUARY 27, 2020

Learn how the Walt Disney Company produces top-notch events and marketing activations in various cities around the world. Key Takeaway: An event series is a great way to reach more of your target market and boost event ROI. Source: Ethical Marketing News. This is a great B2B event marketing tactic! The ESPY Awards.

Entertainment 62

Entertainment 2020 Events 2019 62

ePly

JANUARY 14, 2024

Trade exhibitions are for a B2B target audience and are created with a focus on a specific industry. Think about your attendee demographics, what their interests are, where do they spend their time, and what marketing channels they are most influenced by. They are also used to showcase them to other industry participants and investors.

Management 62

Management Social Media B2C Insurance 62