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HeadBox, the award-winning B2B meetings and events platform powered by AI software, today announced a significant 3 million investment, marking a pivotal step in the company’s global growth strategy. Im incredibly excited about what lies ahead.”
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Get inspired by these 10 corporateeventmarketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 EventMarketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind. Source: MC2.
Corporateevent planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporateevents are your thing, check out this week’s roundup of corporateevent planning ideas for a few tips for organizing these kinds of occasions. B2BEventMarketing Reloaded.
Top-level corporateevent planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years. The QHotels Collection, specialists within the corporateevents sector, boast 21 hotels & resorts across the UK with state-of-the-art facilities. To find out more, visit: [link].
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2Bevents.
We recommend conducting your own thorough research before selecting the best event management software for your needs. Eventdrive Analysis Eventdrive is a France-based event management platform specializing in solutions for corporateevents and meetings. Eventtia What Is Eventtia?
Eventtia What Is Eventtia's Event Management Platform? Eventtia is a cutting-edge software company providing highly advanced Event Management SaaS solutions for any organization planning consumer, B2B and corporateevents. Main Features Eventbrite offers a range of capabilities centered around attendee management.
EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
Both are essential to creating a successful event, working together to ensure a seamless experience for attendees. The Event Planning Process: 7 Steps to Successful Events 1. Conceptualization and Budgeting Define your events main purpose and what you hope to achieve. Identify your audience and their interests.
A strategic and branded event website is the cornerstone of your eventmarketing strategy. By following these steps, you can create a site that captures your audience’s attention and drives event registrations. The Best Event Websites: 15 Examples of Conference Websites, CorporateEvent Websites, and More 1.
Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2Bevents. Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale.
Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Trade show planners are looking for the best practices to apply in their event organisation efforts. Define the budget .
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-eventmarketing strategy.
Cvent announced the release of Cvent Studio at its annual Cvent CONNECT® event on August 2. Cvent Studio has been developed based on Shoflo Studio, now fully integrated into Cvent’s EventMarketing and Management platform. Cameo for Business is the B2B version of the company’s promise: “personalized videos feat.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. She is the founder of Strategic Meeting and Events which produces mid to large scale corporateevents. Additionally, Irina runs a weekly Twitter chat #EventPlannersTalk about event management topics.
Values-based events. Intimate events. Event apps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
There’s a lot that goes into a successful corporateevent. The time, planning, space, and money required to have an event that actually builds corporate culture or converts potential clients are all immense. Some very small events, for example, are easy to judge just by the looks on attendees’ faces. Boost revenue?
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Corporateevents can sometimes be a little stiff. Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies.
If you’re looking to be inspired by their imaginative eventmarketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.
All B2Bevent types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair.
While some venues are truly one-of-kind and truly offbeat, others have one or two unique characteristics that set them apart, such as: Venue type Some of the most exceptional event venues in the world don’t look like traditional conference centers from the outside. Create more memorable marketing. Improve the attendee experience.
Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics.
Stephanie Beattie has been promoted to Head of Corporate Sales, having joined the business in 2019 as International Associations Sales Manager. The move recognises the enormous growth potential for corporateevents and builds on the global brand visibility around the SEC following COP26.
It specializes in managing virtual events, conferences, trade shows, exhibitions, and corporateevents. It provides a comprehensive event management platform and API services to digitize, execute, and measure large-scale events for globally recognized brands. Discover more details on Eventtia’s pricing page.
For B2Beventmarketers , this example shows that investing generous resources into your larger developer community can have an incredible impact not only on the number of outside developers engaging with your product but also brand awareness around core company values like community, inclusion, and philanthropy.
G2Planet is an event management software company whose priority is to help others create data-driven events. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporateevents, as well as trade show presentation. Do you love the tech aspects of events?
Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. These types of events are often used to convert B2B prospects by providing valuable or exclusive information, but workshops can also be used for internal trainings. Source: Twitter.
Or maybe you primarily organize corporateevents, in which case LinkedIn could be the perfect B2B avenue. NOTE: It’s important to remember that in any case, Google Ads offers the ability for you to reach users searching for specific events, event business types, or other keywords related to the services you provide.
These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success. Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.
Assembled by PCMA, Marriott International, the Long Beach Convention & Visitors Bureau, and the CorporateEventMarketing Association (CEMA), and led by the innovation strategy consultancy Fruition Co., the experts convened to explore a different set of questions about metrics and value. “To A New Way to Add It All up.
CorporateEvents Why organize corporateevents ? B2Bevents – Business and trade eventsB2Bevents are typically organized by trade associations, professional event organizers, or the companies themselves looking to showcase their products or services What is the purpose of B2Bevents ?
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
A survey recently conducted by Markletic, with 3851 B2B companies, shows that most organisations allocated around 20% of their marketing budget to their virtual events portfolio in 2021. The most considerable portion of this budget being dedicated to hiring online event software. However, COVID-19 changed the game.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”
To better understand the industry and make informed decisions, we have curated a list of most insightful, interesting, up-to-date event planning statistics you need to be aware in 2023 With this information, you can make better decisions and create more successful events. until 2028.
Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch eventmarketing plan. As an added bonus, many photos taken during the event were posted to social media, giving Bloomingdale's extra press. What is a Brand Activation?
For savvy eventmarketers looking towards 2020, this is a great opportunity to drive more personalized experiences and authentic ways to engage. The goal of event personalization is to provide more curated, engaging, and successful event experiences that target a specific audience. CorporateEvent Management Guide.
For those who work in corporateevent management , consider investing in stellar booth design for your next trade show. Why not use this same principle in your B2Beventmarketing strategy? This is an especially great eventmarketing strategy for businesses in the food industry. Offer Something Fun.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. It specializes in conferences, trade shows, exhibitions, and corporateevents.
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