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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 And nowadays, events and experiences are more popular than ever!

Marketing 195
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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.

Ecommerce 146
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Event Tech Live: What to Know Before You Go

Stova

Vanessa Lovatt uses nearly 20 years of experience in the B2B digital media, communities, tech, and events to support the Financial Times with strategic growth projects while running Event Tech World , a community for buyers and users of event technology. Events are his job and his passion.

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The Simple Antidote to Inflation: Customer Experience

Endless Events

clocked in at 7.11% — and consumers are feeling the pinch at the grocery store, gas pump, and even eCommerce stores. That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data.

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5 Ways to Get Better Event Marketing ROI

Event Geek

For b2b, think integration, like printing your hashtag on stickers and t-shirts, for extra discoverability. When GETONIC, an ecommerce startup, tried this strategy, they reached thousands of event attendees. Thoughtful extras like these don’t cost much, but make a world of difference.

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Metaverse: what it means for tradeshows

Event Industry News

We have profiles all over the web, we use ecommerce to make online payments, we have relationships with people online – people meet and maybe never meet face-to-face – but are still able to form real relationships.”. It aspires to use globally interconnected virtual and augmented reality environments to achieve this on a massive scale.

2026 122
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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

B2B Marketing Exchange. A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries with 1,000+ B2B marketers and 100+ speakers covering buyer preferences, engagement trends, top marketing channels, and best practices. B2B Marketing Forum. B2B Online Miami.

2019 81