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What takes a B2Bevent to next-level greatness? While brainstorming your B2Beventmarketing ideas, these types of questions should be at the top of your mind. Your best B2Beventmarketing strategy can’t succeed without being seamlessly aligned with event objectives.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook. Bizzabo , 2020).
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Event planning terms: B.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2Bevents.
SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2Beventmarketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. SpotMe Express is browser-based.
Eventtia What Is Eventtia's Event Management Platform? Eventtia is a cutting-edge software company providing highly advanced Event Management SaaS solutions for any organization planning consumer, B2B and corporate events. Main Features: What Are the Main Features Provided by Hopin?
. • Branded Event Websites : Create personalized event websites without coding expertise. Email Marketing and Communication : Handle invitations, reminders, and attendee communications within the platform. Mobile EventApp : Enhance attendee experience with schedules, networking features, and interactive content. •
EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. Virtual and Hybrid Event Support: Integrated live streaming and virtual exhibitor booths.
Discover how you can take your events strategy to new heights with these 25 innovative B2Beventmarketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2BEventMarketing Ideas to inspire your events strategy.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful eventmarketing strategy. Because it gets results. Make sure you have questions pre-planned.
Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2Bevents. Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale.
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! What Are Some Experiential Marketing Examples?
“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of eventmarketers lack the time to measure the success of their events.”
1 SpotMe Named a Leader in The Forrester Wave : B2BEvent Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.
87% of executives believe that live events will be instrumental in their B2Bmarketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. B2BEventMarketing Reloaded. Click To Tweet.
1 Zoom Webinar Alternative for Virtual Events. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2Beventmarketing platform with the tools & production to build amazing customer relationships. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.
LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2Beventmarketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We
One of the biggest benefits of eventmarketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any eventmarketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.
New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. Hybrid event platform.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2Bmarketing professionals ranked event engagement as an important KPI for determining an event’s success. Event engagement made simple!
Top Features: Branded event website with secure payment processing, customizable registration forms, and extensive reporting. The Experience Manager (CMS) builds and designs virtual, hybrid, and in-person events all in one place. Its platform automates data analytics, eventmarketing, registration, and other management tasks.
Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique eventmarketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Recommended Tech: EventApp.
Percentage of attendees who download the eventapp. People only want to use the eventapp if it’s crazy simple and has no learning curve, and still only about half of them engage. PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2BEvent Sponsorships.
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Values-based events. Intimate events. Eventapps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
With this round of funding, Hubilo becomes one of the best-funded event technology companies. This is a significant departure from the Spring of 2020 when Hubilo publically pivoted from an eventapp and event management tool. Cvent announced the release of Cvent Studio at its annual Cvent CONNECT® event on August 2.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. Marie Claire Andrews : Presently the President of Association for Women in Events, Marie is known for getting things done, making things happen and for my tenacity to see ambitious ideas from conception to reality.
Events are no exception to this phenomenon, and thanks to a bevy of new event technology , organizers can now provide personalized experiences – even at large-scale events. That’s why adding a personalized recommendation feature in your enterprise eventapp is a win-win for both organizers and attendees.
This information helps you improve your events for next time and target attendees with personalized content after your event.” – Bonita Greef, Senior Product Manager, SpotMe Many event check-in software options also integrate with eventapps , online ticketing platforms, and name badge printers.
And once you do, how do you ensure attendees are engaged throughout the event? As an enterprise eventapp platform trusted by Fortune 500 companies for more than 7 years, we answer what it takes to pivot from traditional event strategies and switch to virtual. Virtual eventapps have interactive 2.5D
The 12 Best Event Registration Software Event registration software helps organizers handle event registrations, payments, and management in one place. The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 But SpotMe doesn’t stop at event registration software.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2Bevents also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded.
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