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Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike.
What takes a B2Bevent to next-level greatness? While brainstorming your B2Beventmarketing ideas, these types of questions should be at the top of your mind. Your best B2Beventmarketing strategy can’t succeed without being seamlessly aligned with event objectives.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity. Boost sales.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Event planning terms: B.
One of the biggest benefits of eventmarketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any eventmarketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2Beventmarketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.
These tools help create engaging experiences that foster audience interaction and satisfaction: Event Registration and Ticketing : Customizable forms and secure payment processing. Event Website Builder : Drag-and-drop tools for creating branded websites without coding. Event Calendar : Manage multiple events with ease.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Eventtia What Is Eventtia's Event Management Platform? Eventtia is a cutting-edge software company providing highly advanced Event Management SaaS solutions for any organization planning consumer, B2B and corporate events. Main Features: What Are the Main Features Provided by Hopin?
Branded Event Websites : Create personalized event websites without coding expertise. Email Marketing and Communication : Handle invitations, reminders, and attendee communications within the platform. Mobile EventApp : Enhance attendee experience with schedules, networking features, and interactive content. •
Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful eventmarketing strategy. Because it gets results. Make sure you have questions pre-planned.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.
Task Management: Assigns and monitors tasks to ensure all aspects of event planning and execution are covered. Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
Here are 6 ways to make event promotion easier for your speakers: Make your speakers the stars of your event Everyone appreciates proper recognition, from the newest speaker to the most established industry personality. Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website.
Here are 6 ways to make event promotion easier for your speakers: Make your speakers the stars of your event Everyone appreciates proper recognition, from the newest speaker to the most established industry personality. Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website.
New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. Hybrid event platform.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Discover how you can take your events strategy to new heights with these 25 innovative B2Beventmarketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2BEventMarketing Ideas to inspire your events strategy.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2Bmarketing professionals ranked event engagement as an important KPI for determining an event’s success. Post-event engagement.
We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 What Is Event Management Software?
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
Infocomm is set to light up Las Vegas starting June 6, and while you’re there make sure to drop by the North Hall, in booth N1646, to join free sessions on everything from AR, convergence, ethics, experiential marketing, and more! Fortunately, in the events field, the very best tend to write and share their experiences for the world.
1 SpotMe Named a Leader in The Forrester Wave : B2BEvent Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.
1 Zoom Webinar Alternative for Virtual Events. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2Beventmarketing platform with the tools & production to build amazing customer relationships. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84
Combine the best event technology with a solid community management strategy, and you have the winning formula. For decades, attendee attrition has been an issue for B2Bevent organizers, and it’s a costly problem. Event technology can be the answer to year-round engagement, even for in-person events.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.
LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2Beventmarketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We
For example, if you include students, professionals, managers and entrepreneurs in a digital marketing conference, each of them is looking for something different: Students They may want to learn fundamentals and gain experience or contacts in the sector. Professionals They seek to keep up to date and discover new tools or trends.
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.
Percentage of attendees who download the eventapp. People only want to use the eventapp if it’s crazy simple and has no learning curve, and still only about half of them engage. PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2BEvent Sponsorships.
In this feature we’re looking at how the wants from eventapps have evolved through lockdown, the post-pandemic answers they can provide for organisers and for audiences, how hybrid will call the shots and what it expects in return. Apps for events highlights the hooks in that journey. Click here to read more.
In this post we’ll take a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events. Your event strategy , like any marketing campaign, is cyclical. The event lifecycle is built on a straightforward premise: build, measure, learn and build again.
Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! Wow sponsors: Feature sponsors across your event with in-app banner ads, company pages, sponsored notifications, and set them up with lead capture.
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