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In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Update the eventapp and website. This includes email marketing, blog posts and socialmedia integration.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.
What takes a B2Bevent to next-level greatness? While brainstorming your B2Bevent marketing ideas, these types of questions should be at the top of your mind. Your best B2Bevent marketing strategy can’t succeed without being seamlessly aligned with event objectives.
Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Socialmedia posts Company blog posts Email blasts Remember to collect the socialmedia handles of your speakers during the planning process so you can tag them in your posts.
Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Socialmedia posts Company blog posts Email blasts Remember to collect the socialmedia handles of your speakers during the planning process so you can tag them in your posts.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Why does event engagement matter?
Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! For example, location is important for these experiential marketing events!
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Event planning terms: B.
Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2Bevents.
Socialmedia has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use socialmedia to help reach your event goals and build your community. What's your event ROI? Download Worksheet.
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Email your subscribers about the event. In fact, 77.7%
Top 3 challenges APAC region faced with virtual events were lack of engagement, tech issues and lack of knowledge with the format or tech ( AMEX , 2022). 43% companies in North America have incorporated specific virtual & hybrid event policy ,40% in Europe ; 49% in Central/S.America ; 56% in APAC ( AMEX , 2022). Bizzabo , 2020).
Awareness goals include: Event registrations. Presence on socialmedia. Media coverage. Event registrations are, of course, the lifeblood of your event marketing, and should be a leading KPI for how well you’re performing. Reach on socialmedia. Socialmedia engagement.
They use algorithms that pool data from all social networks, which makes finding the right influencers easy. Do this by engaging with them on socialmedia first. You can also take advantage of the media buzz and borrow social proof with publications. What you include in our app depends on the nature of the event.
For event professionals looking to narrow it down to selective essentials, here’s a flow-chart to simplify the process. Following are the six main types of features that you can integrate with your eventapp: 1. Update Features: These are the basic features to keep the attendees updated on the entire event proceedings.
Behavioural analysis on social networks and digital platforms Another valuable source of information for audience segmentation is the behaviour they show on socialmedia, forums or even on the registration pages and the eventapp (if there is one). What questions they ask most frequently.
You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. Average number of event-related socialmedia mentions for large signature events. Percent of event professionals who measure ROI/ROO by PR and socialmedia exposure.
New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. Hybrid event platform.
Take the following video as an example: Video is a great way to increase app adoption by showing attendees not just how to use your app, but how the app will create a memorable event experience. This is something sponsors promoted on your app are sure to appreciate too!). Behind-the-scenes videos. attendee videos.
Combine the best event technology with a solid community management strategy, and you have the winning formula. For decades, attendee attrition has been an issue for B2Bevent organizers, and it’s a costly problem. Event technology can be the answer to year-round engagement, even for in-person events.
Virtual and Hybrid Event Support: Integrated live streaming and virtual exhibitor booths. Mobile EventApps: Enhance attendee engagement, navigation, and networking through versatile mobile applications. Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Eventtia What Is Eventtia's Event Management Software? Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2Bevents. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Take the annual Marketing Profs B2B Forum.
In this feature we’re looking at how the wants from eventapps have evolved through lockdown, the post-pandemic answers they can provide for organisers and for audiences, how hybrid will call the shots and what it expects in return. Always evolving, they will play a crucial part in redefining the event model.
An eventapp can be a great event engagement and management component to a virtual or hybrid conference. Check out The Best Mobile Conference and EventApps for Your Hybrid and In-Person Events in 2021. Work together on socialmedia content and promotions. How far can you extend your reach?
She is passionate about events and values the power of live events and cares about how event makers create and deliver. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry socialmedia influencer. Liz launched Liz King Events.
Thats why having an event planning checklist and a clear plan is key. Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Tease the event on socialmedia.
The Experience Manager (CMS) builds and designs virtual, hybrid, and in-person events all in one place. Award-winning Mobile EventApp to level up attendee experience, raise the value of sponsor packages, and provide post-event content. Bizzabo Bizzabo is a comprehensive event management solution for B2B conferences.
Keep in mind that there are three essential ingredients that go into successfully promoting an event campaign: a CRM, marketing automation software and event management software. Promoting Your Event with SocialMedia. Recommend Tech: Event Management Software, Marketing Automation Software.
EventMobi EventMobi is an end-to-end management platform to design, produce, and deliver in-person, virtual, and hybrid events. EventMobi EventMobi is an app builder to create branded mobile eventapps. Charity event software has dedicated fundraising functions to help support your cause!
And this story is often a digital one, shared through socialmedia. It turns out that socialmedia is also the perfect platform to capture the play with the senses you have concocted for your attendees. Watch These Event Marketing Metrics. AI and EventApps: Are They the Future? Click To Tweet.
Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use socialmedia, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.
The conventional wisdom is that it’s good for businesses to have a presence at industry events in order to commingle with peers, stay abreast of new technologies, promote brand awareness , and generate leads. . Case in point: according to Frost & Sullivan, the B2B e-commerce market is growing and will reach $6.7 trillion by 2020.
Discover how you can take your events strategy to new heights with these 25 innovative B2Bevent marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2BEvent Marketing Ideas to inspire your events strategy.
When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic socialmedia or comarketing) to overcome budget limitations. Online fundraising Want the fundraising without the event?
B2B lending? Especially if it’s not a stand-alone event, you don’t want your workshop to spend a great deal of time talking about things that have already been discussed elsewhere at the conference. At the next stage of workshop event management, your number one goal should be to keep people involved in the learning process.
With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. And many of them use our fully compliant life science event platform and mobile eventapp to help pharma companies manage engaging HCP events.
B2BEvents: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2Bevents.
The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. the average marketing budget on live events. The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Types of Events.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
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