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If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Plus, working with local suppliers and businesses has the added benefit of simplifying pre-event logistics.
With physical events and tradeshows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day tradeshow filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Event planning terms: B.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Both platforms offer tailored solutions for organizing events such as conferences, tradeshows, training sessions, and more across these sectors. Eventtia What Is Eventtia's Event Management Platform? It provides tailored solutions for events like conferences, tradeshows, and training workshops across these sectors.
Swoogo Analysis Industry Niche and Scope: What Types of Event Organizers Use Swoogo? Event planners across various industries, including corporate planners, associations, tradeshow organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.
The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
. • Branded Event Websites : Create personalized event websites without coding expertise. Mobile EventApp : Enhance attendee experience with schedules, networking features, and interactive content. • It offers tailored solutions for events such as conferences, tradeshows, and training workshops.
Industry Niche and Scope: What Types of Event Organizers Use EventMobi? It is ideal for events such as conferences, tradeshows, corporate meetings, product launches, and virtual summits, accommodating both large-scale international gatherings and smaller, intimate events.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Pro Tips: Keep it simple.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Easy Onsite Event Management During the event, a platform gives you oversight and control. Some platforms even offer mobile eventapps to provide schedules, maps, and updates right to attendees’ fingertips. You can check people in, distribute name badges, and message attendees. 127 reviews) Capterra Score: 4.4 (14
Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered TradeShows.
Top Event Statistics. B2BEvent Industry Statistics. Event Marketing Budgets and Trends. Event Technology. Event Sponsorship. Event Registration. Event Lead Generation. Event Planning. 223 hours per year is the average time saved by businesses using event software. B2B: Media.
Eventtia What Is Eventtia's Event Management Software? Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2Bevents. Event Marketing Tools : Email campaigns, landing pages, and social media integration.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Event engagement made simple!
Behavioural analysis on social networks and digital platforms Another valuable source of information for audience segmentation is the behaviour they show on social media, forums or even on the registration pages and the eventapp (if there is one). Observe: What is the interaction with your posts (comments, likes, shares).
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a tradeshow, conference, seminar, or workshop in person.
The conventional wisdom is that it’s good for businesses to have a presence at industry events in order to commingle with peers, stay abreast of new technologies, promote brand awareness , and generate leads. . Case in point: according to Frost & Sullivan, the B2B e-commerce market is growing and will reach $6.7 trillion by 2020.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! Their Event Experts Interview series is also worth a look. Tigris Events.
Discover how you can take your events strategy to new heights with these 25 innovative B2Bevent marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2BEvent Marketing Ideas to inspire your events strategy.
With this round of funding, Hubilo becomes one of the best-funded event technology companies. This is a significant departure from the Spring of 2020 when Hubilo publically pivoted from an eventapp and event management tool. Cameo for Business is the B2B version of the company’s promise: “personalized videos feat.
To shed some light on the biggest event trends of 2019, we collected predictions from 23 event experts. Values-based events. Intimate events. Eventapps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. John Coe, President, B2B Marketing.
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Ongoing events Organize industry-specific events, networking events, and tradeshows that cater to your member needs.
Tradeshows. An eventapp can be a great event engagement and management component to a virtual or hybrid conference. An eventapp can be a great event engagement and management component to a virtual or hybrid conference. Curious about the advantages of using an eventapp?
The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. the average marketing budget on live events. The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Types of Events.
The most popular B2Bevent type are conferences (80%), followed by tradeshows (69%), and webinars (55%). Attendee use of mobile eventapps is expected to increase to 94% in 2016, up from 85% in 2015. Were any of these numbers or trends important to your events? Via Amex Global Business Travel.
Throughout the 2010’s, the event industry underwent massive change as technology evolved at an unprecedented rate. At Eventbase, we’ve seen mobile eventapps move from digital guides, including our first eventapp , to incorporating innovative technologies like chatbots and personalized recommendations.
Second, it will accelerate Socio’s development of new products to help customers put on successful conferences, tradeshows, and internal and external meetings. The average B2B company spends around 22 percent of its marketing budget on events,” said Socio Co-founder and CEO, Yarkin Sakucoglu.
The TradeShow was inaugurated by PM Modi on 17th January. B2B and #B2G meetings are enabling delegates and members participating in Vibrant Gujarat Global Summit 2019 to network and connect with other participants from the business world as well as the Government. — Vibrant Gujarat (@VibrantGujarat) January 19, 2019.
However, one thing is for sure that each individual present at your event has a unique journey to the final sale. According to Statista , only 14% of B2B marketers’ budgets are being allocated for in-person tradeshows in 2015. Many event organizers and marketers mostly focus on data captured before and after the event.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and tradeshows to make technology decisions. The eventapp is a great place to start.
Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. This can be done both through digital branding (event websites, eventapps, event email marketing) and through onsite branding (event booth, swag, cupcakes). EventApps.
The virtual audience can access the platform online through the company website or the eventapp. The Benefits of Hosting a Hybrid Event. The demand for virtual events simultaneously led to an increase in having virtual events, which eventually led to hybrid events’ popularity. Internal Events.
The virtual audience can access the platform online through the company website or the eventapp. The Benefits of Hosting a Hybrid Event. The demand for virtual events simultaneously led to an increase in having virtual events, which eventually led to hybrid events’ popularity. Internal Events.
The virtual audience can access the platform online through the company website or the eventapp. The Benefits of Hosting a Hybrid Event. The demand for virtual events simultaneously led to an increase in having virtual events, which eventually led to hybrid events’ popularity. Internal Events.
Exhibit Virtual is an online platform built to host virtual exhibitions, tradeshows and custom exhibition stands. Exhibitions and events have always been great meeting places to discover new products and brands, but clearly current issues are affecting this traditional approach. Best Use of Technology at a Brand Event ?
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Its mission is to define the future of events, focusing on B2B conferences.
Second, it will accelerate Socio’s development of new products to help customers put on successful conferences, tradeshows, and internal and external meetings. . The average B2B company spends around 22 percent of its marketing budget on events,” said Socio co-founder and CEO, Yarkin Sakucoglu.
Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. Event analytics is like Netflix. Participants can choose their experience.
What does it take to create a great marketing activation event? Convention Centers Ditching Consumer Shows for B2BEvents. Many city tourism boards are shifting their focus away from consumer shows and towards trade conventions. Click To Tweet.
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