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The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
As you can see, hybrid events can be incredibly valuable when used correctly. Take a look at these corporate eventideas and examples from leading brands that will help you effectively host your own digital gathering. Hybrid EventIdeas. Apple Special Events. Key Takeaways: Hybrid Events.
Build relationships, provide real value, and help attendees achieve their most important goals with these workshop eventideas. Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. What is a workshop event? Workshop EventIdeas.
Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Trade show planners are looking for the best practices to apply in their event organisation efforts. Define the budget .
In the next section, we'll reference 20 events and the specific elements that have made them so effective. These product launch ideas and user conference tips will help your company host an amazing event. 20 Powerful Product Launch EventIdeas. The following company events have been carefully selected.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. Customer Training EventIdeas. Your speakers, content, and event venue are just as important as ever — so choose them wisely!
Learn how to impress customers, prospects and other stakeholders with these impressive VIP eventideas. No matter what industry you’re in, you have certain decision-makers and clients who deserve celebration with a special event, an invite-only networking opportunity, or some other exclusive VIP gift. Source: The Points Guy.
The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketingideas at your next event planning meeting? When and Why You Need Event Management Software.
Build your brand, showcase potential, and engage your community with these thought leadership eventideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.
Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. As a co-host of the Making a Marketer podcast until 2019, Elizabeth elevated the marketing profession by highlighting the challenges and solutions from the industry’s brightest.
Nurture leads, generate pipeline and close deals with these sales acceleration eventideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. No matter what your goals are, here are some inspirational corporate eventideas for your next sales acceleration.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
If you’re looking to be inspired by their imaginative eventmarketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.
All B2Bevent types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair.
Capture the hearts and minds of your attendees with 10 eventideas straight from Facebook. Learn how Facebook uses experiential marketing to produce impactful events that deepen connections. Workplace is Facebook’s B2B collaboration and communication tool. billion monthly active users. Flow by Workplace.
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2Beventmarketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.
Workshops Continuing with the theme of centering around a specific industry or niche, workshops are among the most hands-on of B2Beventmarketing formats on this list, making them ideal in-person events.
Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch eventmarketing plan. As an added bonus, many photos taken during the event were posted to social media, giving Bloomingdale's extra press. What is a Brand Activation?
These events are structured to maximize interaction among strangers. Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking eventideas. Duration: Typically lasts for 2-4 hours. Atmosphere: Informal and social, yet professional. Open spaces to interact.
Thats why having an event planning checklist and a clear plan is key. Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Lets make your event shine! Ready to dive in?
We’ve created a list of 19 virtual gift ideas across 4 distinct categories that you can feel confident about sending at your virtual event. And if you’re looking for some examples to get you inspired, check out these virtual eventideas. Engagement-Driving Gifts. Cocktail Kit. Source: Cocktail Courier. That's okay.
Knowing this, Netflix planned a creative eventmarketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Netflix hosts quarterly review events for its shareholders to keep them updated on organizational happenings. Main Takeaways: How to Host an Event Like Netflix. October 5, 2016.
eBook that teaches readers why live events are so valuable and includes insights from industry leaders at IBM, Forbes, and Adobe. This gift idea is also a great eventmarketing strategy as it allows you to promote your brand after your conference concludes. You know what else boosts event ROI? Event software.
It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own eventmarketing efforts. What's a partnership event? Let's get started! Source: Adweek.
And for those involved in B2Beventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: EventMarketer.
Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to eventmarketing. 12 Imaginative Events From Atlassian.
Plus, themes make eventmarketing much easier. Besides the rolling footwear, those who participated in the pop-up marketing activation got to listen to DJs spin their favorite tunes, order drinks, win free merch, and hang out in the Viceland Bus. Don't Go It Alone: Who says you have to host every event on your own?
They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own eventmarketing efforts. If you're looking for new corporate eventideas , try hosting a user conference.
Most people don’t always associate enjoyment with this event type, but there’s no reason why you can’t plan a fun staff meeting with high levels of event engagement. Internal Meeting Ideas. Plum Organics is an excellent example of how corporate eventideas can include an element of fun in any internal meeting.
The holiday-themed event featured a company-wide photo contest, a cafeteria party where workers could mingle and show off their costumes, and numerous face painting booths. Key Takeaway: Need some new corporate eventideas ? Remember, not every event your company hosts needs to be a big blow-out affair.
From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on eventideas. EventMarketer. EventMarketer's content tackles all things face-to-face marketing. Event everything! Event Tech Live.
Want to host amazing and imaginative events like Apple? Each of these 10 corporate eventideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market.
Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2Beventmarketing. Key Takeaway: If you're looking for new corporate eventideas , we recommend creating events for specific demographics.
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Sound good? Then let's get started!
Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar eventmarketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.
But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate eventideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Not bad, not bad at all!
All in all, Disney in the West End was an excellent display of experiential marketing. Key Takeaway: If you're looking for new and interesting corporate eventideas , consider hosting a free gathering for your target market. This is a great B2Beventmarketing tactic! The ESPY Awards.
But it's not all about education at Engage events. Key Takeaway: Twilio Engage can be attended free of charge, which is a great eventmarketingidea! By removing the price barrier for some of your company's events, you'll be able to reach more people — people who might have otherwise been inaccessible.
Let's take a look at 12 of their most imaginative events and see what we can learn. Whether you're hoping to boost your B2Beventmarketing game, nail your event branding , or something else, Atlassian is here to show you the way. 12 Imaginative Events from Atlassian. But that's not all. Atlassian Summit.
The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of eventmarketing. Key Takeaway: Remove the price barrier and allow attendees to go to your event free of charge.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
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