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For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.
Hybrid events have grown in popularity over the past decade or so because they allow event organizers to reach a wider audience, improve event ROI, and give companies access to valuable data points they otherwise wouldn't have. This information can then be used to improve event details in the future. Hybrid EventIdeas.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Integrate event platforms with other tech stacks.
Build relationships, provide real value, and help attendees achieve their most important goals with these workshop eventideas. Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. What is a workshop event? Workshop EventIdeas.
Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Send someone from your marketing team to manage the event booths. You should b egin planning months before the event.
In this blog post we'll look at 20 product launch event examples and why they could be so effective for your company. What Is a Product Launch Event? Simply put, a product launch is when a company brings a new product to market. These product launch ideas and user conference tips will help your company host an amazing event.
The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketingideas at your next event planning meeting? When and Why You Need Event Management Software. 6) Slido.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. A customer training event is exactly what it sounds like: an event that trains customers to use a company's products. Source: Jibe Group.
Learn how to impress customers, prospects and other stakeholders with these impressive VIP eventideas. No matter what industry you’re in, you have certain decision-makers and clients who deserve celebration with a special event, an invite-only networking opportunity, or some other exclusive VIP gift. What is a VIP event?
Build your brand, showcase potential, and engage your community with these thought leadership eventideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.
She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.
However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual eventmarketing. What is virtual eventmarketing? So, what do you do?
Nurture leads, generate pipeline and close deals with these sales acceleration eventideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. Any great sales event strategy will include characteristics like the examples included in this list. Source: Radius.
Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.
We put together this guide on virtual events for two reasons: 1) To serve as a resource for event organizers seeking to learn how their peers are approaching the rapidly evolving channel of virtual and hybrid events. 2) To help event organizers get the word out on their own upcoming virtual events. (
All B2Bevent types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.
If you’re looking to be inspired by their imaginative eventmarketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.
Thats why having an event planning checklist and a clear plan is key. Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Tease the event on social media.
Capture the hearts and minds of your attendees with 10 eventideas straight from Facebook. Learn how Facebook uses experiential marketing to produce impactful events that deepen connections. Workplace is Facebook’s B2B collaboration and communication tool. billion monthly active users. Flow by Workplace.
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2Beventmarketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.
Attend to boost your skills as an events professional. An event for destination management company professionals to learn and network. A premier B2Bevent in the Baltic Sea Region for the meetings industry that will accelerate the interest in, and demand for, holding meetings, incentives, and conferences in the area.
Black-owned experiential agencies with extensive B2B and B2C portfolios. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Headquarters: Washington, D.C.
At trade shows, event attendees have the opportunity to “study” their competitors and examine market trends—a task more easily completed in person. The sheer size of these events and the amount of sensory information that an attendee can experience is likely also a large reason why many prefer to visit a trade show physically.
These events are structured to maximize interaction among strangers. Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking eventideas. Product Launches Theme: Introducing a new product or service to the market with a splash, generating buzz and leads.
These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you're always looking to reach more people with your brand's message, products and services. Make Your Event Exclusive - Radius. Source: TRO.
We’ve created a list of 19 virtual gift ideas across 4 distinct categories that you can feel confident about sending at your virtual event. And if you’re looking for some examples to get you inspired, check out these virtual eventideas. Tactile Marketing Solutions. Source: Marketing Land. Cocktail Kit.
What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016.
The Recipe to be A Successful Event Planner. Take No Risk — Mistakes To Refrain From As An Event Organiser. 10 Fruitful Productivity Tips for Event Profs. 5 Successful EventIdeas Ruling the Indian Event Industry. Event Essentials. 10 Tips to Nail Your Event Branding.
Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond. But we also recognize that best practices around virtual events are still in their early stages. Converging Marketing & Technology for a Winning Future.
They intentionally leverage event creative to orchestrate unique experiences that stick with attendees. Whether your event is virtual, hybrid, or a mix of both, here are some of the benefits of event creative: Improved Attendee Engagement. 82% of B2Bmarketers believe that attendee engagement is a key KPI for event success.
Tactile Marketing Solutions. Try a tactile marketing solution from Sendoso , Thnks , or Alyce. These platforms each operate a bit differently, but all feature tools that allow event planners to give gifts to their conference attendees via cutting edge technology. Source: Marketing Land. Source: Diginomica. April 14, 2020.
In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own eventmarketing efforts. Adweek Elevate is an event series that has covered diverse topics such as creativity, artificial intelligence, and influencer marketing.
When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. Plus, themes make eventmarketing much easier. VICE Night Market. August 6, 2016. Source: Twitter. Source: Pulsd.
In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Today, Rakuten owns more than a dozen different companies and hosts events for many of them throughout the year. For marketers, this is a must-attend conference. PI Live Advanced.
That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. .
But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.
Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2Beventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference.
Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Plus they always have a fun, new take on eventideas. EventMarketer. Event everything! Event Farm.
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Bite Me" Marketing Activation.
Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. They also happen to have a killer event strategy , which we'll analyze and explore in this article. It was a perfect example of experiential marketing.
Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2Beventmarketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign.
One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market.
Want to host amazing and imaginative events like Apple? Each of these 10 corporate eventideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
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