Certain

MAY 15, 2018

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

B2B 20

B2B 2018 Event Marketing Marketing 20

Bizzabo

NOVEMBER 2, 2018

In this blog post we'll look at 20 product launch event examples and why they could be so effective for your company. What Is a Product Launch Event? Simply put, a product launch is when a company brings a new product to market. These product launch ideas and user conference tips will help your company host an amazing event.

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Event Ideas Social Media 2018 Conference 76

Bizzabo

FEBRUARY 7, 2019

Build your brand, showcase potential, and engage your community with these thought leadership event ideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.

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Event Ideas Events Social Media Consulting 64

Nunify

FEBRUARY 16, 2024

These events are structured to maximize interaction among strangers. Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking event ideas. Product Launches Theme: Introducing a new product or service to the market with a splash, generating buzz and leads.

2024 52

2024 B2B Trade Shows Education 52

Bizzabo

NOVEMBER 29, 2018

Nurture leads, generate pipeline and close deals with these sales acceleration event ideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. Any great sales event strategy will include characteristics like the examples included in this list. Source: Radius.

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Event Ideas Speakers Events Conference 48

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

GEVME

JULY 23, 2019

Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Send someone from your marketing team to manage the event booths. You should b egin planning months before the event.

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Trade Shows B2B Social Media Advertising 136

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Bizzabo

NOVEMBER 30, 2018

All B2B event types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair.

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B2B Trade Shows Food and Beverage B2C 70

SpotMe Blog

MAY 24, 2021

The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketing ideas at your next event planning meeting? When and Why You Need Event Management Software. 6) Slido.

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Bizzabo

JUNE 12, 2020

Black-owned experiential agencies with extensive B2B and B2C portfolios. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Headquarters: Washington, D.C.

B2C 71

B2C Fashion 2002 B2B 71

Bizzabo

APRIL 3, 2020

We put together this guide on virtual events for two reasons: 1) To serve as a resource for event organizers seeking to learn how their peers are approaching the rapidly evolving channel of virtual and hybrid events. 2) To help event organizers get the word out on their own upcoming virtual events. (

2020 117

2020 Conference Speakers Events 117

Socio Events

JANUARY 26, 2023

At trade shows, event attendees have the opportunity to “study” their competitors and examine market trends—a task more easily completed in person. The sheer size of these events and the amount of sensory information that an attendee can experience is likely also a large reason why many prefer to visit a trade show physically.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Endless Events

SEPTEMBER 13, 2022

They intentionally leverage event creative to orchestrate unique experiences that stick with attendees. Whether your event is virtual, hybrid, or a mix of both, here are some of the benefits of event creative: Improved Attendee Engagement. 82% of B2B marketers believe that attendee engagement is a key KPI for event success.

Consulting 71

Consulting Trade Shows B2B Event Design 71

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. .

Ecommerce 71

Ecommerce B2C B2B Social Media 71

Bizzabo

FEBRUARY 25, 2021

We’ve created a list of 19 virtual gift ideas across 4 distinct categories that you can feel confident about sending at your virtual event. And if you’re looking for some examples to get you inspired, check out these virtual event ideas. Tactile Marketing Solutions. Source: Marketing Land. Cocktail Kit.

Food and Beverage 85

Food and Beverage Entertainment Conference Speakers 85

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Bizzabo

DECEMBER 11, 2018

These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you're always looking to reach more people with your brand's message, products and services. Make Your Event Exclusive - Radius. Source: TRO.

Social Media 76

Social Media Food and Beverage B2B Sports 76

Bizzabo

DECEMBER 11, 2019

In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own event marketing efforts. Adweek Elevate is an event series that has covered diverse topics such as creativity, artificial intelligence, and influencer marketing.

2019 62

2019 Advertising Education Ecommerce 62

Certain

JUNE 21, 2017

One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market.

B2C 29

B2C B2B Retail Fashion 29

Bizzabo

DECEMBER 22, 2020

Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond. But we also recognize that best practices around virtual events are still in their early stages. Converging Marketing & Technology for a Winning Future.

2021 79

2021 Conference Insurance 2020 79

Bizzabo

AUGUST 1, 2019

But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

APRIL 26, 2020

Tactile Marketing Solutions. Try a tactile marketing solution from Sendoso , Thnks , or Alyce. These platforms each operate a bit differently, but all feature tools that allow event planners to give gifts to their conference attendees via cutting edge technology. Source: Marketing Land. Source: Diginomica. April 14, 2020.

Conference 72

Conference Food and Beverage Speakers Entertainment 72

Bizzabo

APRIL 7, 2020

When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. Plus, themes make event marketing much easier. VICE Night Market. August 6, 2016. Source: Twitter. Source: Pulsd.

2017 71

2017 Entertainment 2018 2004 71

Nunify

AUGUST 10, 2022

Did you know 95% of businesses say webinars are an essential part of marketing strategy. But a key challenge webinar hosts face is to come up with new webinar ideas. Generate high-quality leads Create & nurture online communities Boost content marketing Promote events . Need more ideas?

2022 52

2022 Social Media Marketing B2B 52

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Today, Rakuten owns more than a dozen different companies and hosts events for many of them throughout the year. For marketers, this is a must-attend conference. PI Live Advanced.

Entertainment 71

Entertainment Education Retail 2019 71

Bizzabo

JANUARY 8, 2020

Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2B event marketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate event ideas and/or hosting a noteworthy conference.

Wireless 62

Wireless Tech 2019 Telecommunications 62

Bizzabo

MARCH 15, 2019

Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Plus they always have a fun, new take on event ideas. Event Marketer. Event everything! Event Farm.

Hospitality 52

Hospitality Tech Trade Shows B2B 52

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign.

Negotiating 62

Negotiating 2020 Tech Sponsorships 62

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Bite Me" Marketing Activation.

2011 63

2011 2012 B2C Marketing 63

Bizzabo

DECEMBER 5, 2019

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. They also happen to have a killer event strategy , which we'll analyze and explore in this article. It was a perfect example of experiential marketing.

Social Media 62

Social Media Conference 2019 Education 62

Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

FEBRUARY 27, 2020

Learn how the Walt Disney Company produces top-notch events and marketing activations in various cities around the world. Each Disney Live event is well-produced and a ton of fun — exactly what you'd expect from a leading entertainment company like Disney! Source: Ethical Marketing News. DreamBigPrincess Campaign.

Entertainment 62

Entertainment 2020 Events 2019 62

Social Tables

MARCH 23, 2023

To build community: Small and large businesses alike may host workshops, webinars, fundraisers, and other community events. Hosting wellness workshops, CPR training, and other resident event ideas can help companies connect with residents and strengthen their reputation as respected companies in the community.

Corporate Events 78

Corporate Events Conference Events Venues 78

Bizzabo

SEPTEMBER 12, 2019

But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate event ideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Not bad, not bad at all!

2017 56

2017 Entertainment Conference Events 56

Bizzabo

JUNE 19, 2019

Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how. Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

OCTOBER 10, 2019

SAP has mastered experiential marketing and creative event production. Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its event marketing game to the next level? NBA Ultimate Training Camp Experience.

2019 55

2019 Conference Sponsorships Events 55