Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity.

2020 293

2020 Social Media B2B B2C 293

Eventtia

MAY 7, 2019

Different organizations have different ways of implementing their event marketing strategy. In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives.

B2B 97

B2B Event Marketing Events Marketing 97

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Eventtia

JANUARY 28, 2025

Event planning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an event planning checklist and a clear plan is key. Download the Event Planning Checklist as an Excel file to customize and share with your team.

Event Planning 62

Event Planning Social Media Speakers Tech 62

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Event Smart

APRIL 26, 2024

If your business is directed towards fellow businesses, the more you need to include organizing events in your marketing efforts. This article will serve as a beginner’s guide to everything you need to know about business-to-business or B2B event marketing. […]

B2B 52

B2B Event Marketing Marketing Events 52

Eventbrite UK

AUGUST 31, 2017

Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation. The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog.

B2B 95

B2B Events Trade Shows Event Marketing 95

Attendease

JANUARY 22, 2020

Even in this digital marketing age, nothing beats the power of face-to-face experiences. C2 is known for being one of the most progressive business events in the world. Fifteen educational sessions involving over 200 events industry leaders. EMS2020 & EVENTtech by Event Marketer. C2 Montréal 2020.

2020 293

2020 Conference B2C Education 293

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Endless Events

JUNE 1, 2018

Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. B2B Event Marketing Reloaded.

Corporate Events 85

Corporate Events Event Planning B2B Event Apps 85

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Read: 3 Content Marketing Tips for Event Planners. Event marketing lends itself to this kind of content particularly well because it gives you the opportunity to use real footage from a past event.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Event Farm

NOVEMBER 7, 2016

Forty-eight percent of event attendees say face-to-face interactions are more valuable today than they were two years ago, and 43% of attendees believe that the value of face-to-face interactions will continue to increase. The best ROI is when you host an event with many happy customers, peppered with interested prospects.

B2B 185

B2B Marketing Event Marketing Events 185

Eventtia

MAY 17, 2019

CareerCast.com recently ranked event planning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned event marketer.

B2B 97

B2B 2019 Event Planning Event Marketing 97

Attendease

FEBRUARY 4, 2020

The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Events need to be a focal point across departments.

B2B 74

B2B Marketing Speakers Advertising 74

Eventtia

OCTOBER 30, 2024

Whether you’re an experienced event planner or new to the industry, this guide will help you navigate the available options and select the platform that best fits your organization’s needs. Eventdrive Analysis Eventdrive is a France-based event management platform specializing in solutions for corporate events and meetings.

2024 62

2024 Event Apps Retail Event Management 62

Eventtia

NOVEMBER 12, 2024

In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.

2024 62

2024 Social Media Trade Shows B2B 62

Eventtia

OCTOBER 30, 2024

Whether you’re an experienced event manager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization. Eventtia What Is Eventtia's Event Management Platform?

2024 62

2024 Healthcare Trade Shows Retail 62

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

B2B 52

B2B B2C Trade Shows 2023 52

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Events need to be a focal point across departments.

B2B 68

B2B Marketing Speakers Advertising 68

Eventtia

NOVEMBER 13, 2024

In 2024, the demand for robust and feature-rich event management platforms continues to grow. Task Management: Assigns and monitors tasks to ensure all aspects of event planning and execution are covered. Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients.

2024 62

2024 Healthcare B2B Event Management 62

Eventtia

NOVEMBER 12, 2024

In 2024, the demand for robust and feature-rich event management platforms continues to grow. While the EventMobi event management platform has become a leading tool for event planning, it’s important to consider alternative solutions and competitors to ensure you find the platform that best suits your specific needs.

2024 62

2024 Healthcare Event Apps B2B 62

Certain

NOVEMBER 11, 2016

Arming Yourself with Event Marketing Best Practices. When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? Do you have a fully optimized event registration landing page ?

B2B 37

B2B 2016 Event Marketing Marketing 37

Eventmobi

SEPTEMBER 8, 2023

Choose an Event Tech Partner An event tech partner can offer software solutions that simplify event planning and execution, such as ticketing systems or attendee engagement tools. Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website.

Social Media 195

Social Media Speakers B2B Tech 195

Eventmobi

AUGUST 16, 2018

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic.

Speakers 152

Speakers B2B Airlines Event Apps 152

GEVME

JULY 23, 2019

Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Planning a trade show may be the greatest experience in an event organiser’s career. Trade show planners are looking for the best practices to apply in their event organisation efforts. Build a team.

Trade Shows 136

Trade Shows B2B Social Media Advertising 136

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Pre-event engagement.

Social Media 176

Social Media B2B Tech Marketing 176

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? In this article, we explore 15 of the top in-person event management software to consider for your events. That’s where an in-person event platform comes in.

2023 130

2023 B2B Event Apps Technology 130

Marketo Events

OCTOBER 5, 2017

In the lead-up to an event, there’s a lot of email competition and it’s all too easy for recipients to hit the delete button. Use your inside sales people or a B2B telemarketing service to follow up on the phone. Pre-Event Planning for Post-Event Follow-Up .

Marketing 167

Marketing B2B Trade Shows Social Media 167

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52