This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
That’s why Forrester has released The Forrester Wave : B2BEvent Management Technology, Q1 2023 report. It aims to help B2Bmarketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?
Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.
Cvent, an industry-leading meetings, events, and hospitality technology provider, proudly announces a strategic partnership with renowned international event and live marketing agency, VOK DAMS.
That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From eventmarketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to eventmarketers.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.
With three exhilarating days already planned, this year’s Event Planner Expo will focus on building industry relationships, allowing top influencers to network with professionals from the industry. Boost your commercial reach with valuable opinions from marketing and eventtechnology experts. What to look forward to -.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2Bevents.
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous eventtechnology stack. Consider Electronic Arts (EA).
Gleanin, an award-winning eventtechnology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.
ROAR B2B, the events and media group, today announced it has completed the acquisition of WWEM the Water, Wastewater & Environmental Monitoring Exhibition and AQE the Air Quality and Emission Exhibition from ILM Exhibitions for an undisclosed sum.
The EventTechnology Awards (ETA)’s eighth edition will take place this Thursday 5 th November. The calibre of entries this year highlights the role technology has played in helping to adapt the industry to serve new demands post-Covid-19. Allseated shortlisted for the EventTechnology Awards. Register Here.
In the world of business marketing, B2Bevents offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2Bevents requires substantial effort.
Women in Exhibitions, UK Chapter, have announced Caroline Gourlay, Head of B2B Exhibition Sales at Excel London, as its new president. Women in Exhibitions aims to inspire, empower and prepare women for leadership positions in the events and exhibitions sector, by supporting at every stage of their career journey.
We are looking for EventMarketers with varied experience to join a leading B2B Conference Company who deliver high quality conferences all over the world. This role will be working on […]
Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the eventmarketing landscape has changed over the longer term – from 2010 on.
SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. This new solution will allow B2Bmarketers to deliver stunning webinar experiences to their customers, and boost ROI and growth. .
WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. ” -Heather Rey, Associate Video Producer CONTACT INFORMATION: Joe Hirsch, SVP, Sales & Marketing joeh@switch.us GREAT WORK: Emmy Award wins. .”
SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).
Especially because 95% of marketers believe that in-person events help achieve business goals (American-based eventtechnology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? American eventtechnology company).
We encourage you to conduct your own extensive research before choosing the best event management software. EventMobi Analysis EventMobi is a versatile event management platform tailored to enhance both virtual and hybrid events. Industry Niche and Scope: What Types of Event Organizers Use EventMobi?
ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.
Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website. Will you add a photo gallery, share speaker presentations, or start promoting your next event? A strategic and branded event website is the cornerstone of your eventmarketing strategy.
According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. Give your reps access to the right technology. Document this feedback and use it moving forward to improve on future events.
Leap EventTechnology has been selected by Inc. Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. Business Media for the Inc.
1 SpotMe Named a Leader in The Forrester Wave : B2BEvent Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.
business-to-business (B2B) exhibition performance. CEIR is the go-to resource for market-level performance data on the […] The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research.
We’re thrilled to be able to offer progressive PR and innovative digital marketing services to clients working across arts and entertainment,” says MIXR Digital Marketing Director, Emma Bilardi.
Eventtia What Is Eventtia's Event Management Platform? Eventtia is a cutting-edge software company providing highly advanced Event Management SaaS solutions for any organization planning consumer, B2B and corporate events. Main Features Eventbrite offers a range of capabilities centered around attendee management.
as a $1 trillion market opportunity. Tevent, a UK-based virtual eventtechnology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io The company sees the metaverse and Web 3.0 March 10, 2022. and Strikedeck.
As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest eventtechnologies to deliver these events successfully. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of EventMarketing at SEMrush.
As marketing and sales teams morph into revenue teams with shared goals, marketing has started to start thinking more like sales by tracking success in pipeline and opportunities instead of just lead generation and awareness. This new view of marketing success needs to be applied to events in the form of revenue eventmarketing.
Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2Bevents. Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale.
business-to-business (B2B) exhibition industry continues to rebound, recording strong improvement in the fourth quarter of 2024. Tempered performance for completed events especially in exhibition attendance set back the Q3 2024 Index value to 89.3 The Center for Exhibition Industry Research (CEIR) announced today that the U.S.
Foxon Media, a specialist organiser of B2Bevents for the asset management industry, has announced the appointment of FFAIR as its online exhibitor manual and e-commerce platform provider.
Exhibitions and trade shows are large-scale public presentations of achievements in the field of economics, science, technology, culture, art, and other areas of public life. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers. Tools that will help to manage your event.
The COVID-19 pandemic has changed eventmarketing as we know it. That’s why we developed LEAD, a data-driven framework that helps eventmarketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. Roisin O’brolchain : She’s an enthusiastic and ambitious eventtechnology and implementation specialist. Tara Thomas : She’s the chief marketer and co-founder of The Meeting Pool.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content