This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook. Bizzabo , 2020).
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.
During the COVID-19 crisis, eventmarketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns.
Today, the three categories the crew will have to cut, keep, or improve are: Production FoodMarketing But before the crew starts making event budget cuts, Nick shares a disclaimer. I know that’s super controversial, but it’s pretty easy and probably the highest cost in the F&B (food and beverage) bubble.
Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Among the event professional’s endless tasks is making sure the event doesn’t go over budget. That means knowing the non-negotiables like audiovisual, food and beverage, security, etc.,
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Event website.
All B2Bevent types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair.
Unfortunately, we aren't able to do that right now because of COVID-19 and events surrounding it. But many restaurants are still able to deliver food to hungry patrons via services like Uber Eats , DoorDash , and Postmates. A food delivery voucher from one of these businesses is sure to please your recipients. That's okay.
What to include in this section: Topic Description Branding guidelines Graphic assets Colors Layout/Design Inspiration Music/Entertainment Food/Beverage Looking for inspiration on how to upgrade your marketing and get more people to your events? Read our article with lots of B2Beventmarketings ideas.
Why not use this same principle in your B2Beventmarketing strategy? Folks pedal and blend their own fruit beverage. The grocery store industry has been on to this secret for a long time: people love free food. This is an especially great eventmarketing strategy for businesses in the food industry.
Attendee engagement is an oft-overlooked component that is just as important as the venue or food and beverage. Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. Social Media. Networking.
Food Delivery Voucher. Unfortunately, we aren't able to do that right now because of COVID-19 and events surrounding it. But many restaurants are still able to deliver food to hungry patrons via services like Uber Eats , DoorDash , and Postmates. Source: Uber Eats. Most people enjoy eating out. Private Virtual Lessons.
Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.” These booths drive traffic very well. Get Guests Involved: Miniature Kitchen.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
In-person events have essential ROI implications which are relevant to several companies belonging to different domains. If we are to talk about real-life examples, a targeted eventmarketing effort by Xeikon, a digital printing firm, had led to 300% Return On Investment generating 140 qualified leads.
Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Eventmarketers of cannabis events are undeterred by regional restrictions. ICBC International. Source: ICBC. Start Date: February 6th, 2020. CBD Expo East. Source: CBD Expo.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Pubcon provides tactical resources and insights that can help businesses reach their marketing goals and should be a must-attend for any marketer. This conference will also take place on September 26 - 27, 2023.
It takes a great deal of time and effort to manage an event and involves communication with multiple teams and vendors. Event planning encompasses tasks at all stages of the event cycle, like eventmarketing, event sponsors, venue sourcing, event branding, building an event website, and more.
In today’s digital age, we have to maximize attendee engagement in four different aspects: The event’s content: speakers, presentations, entertainment, exhibitions, and so on How attendees can interact with sponsors in fun and authentic ways Ensuring optimal event logistics (i.e.,
Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing eventmarketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.
But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. The sponsors offer you a venue to host your event. The location of your event matters, especially if it’s a physical location. Prize sponsors.
Far more than simply adding up the direct costs to produce an event and the direct revenue it delivers, it’s important to understand the full spectrum of costs and benefits. To help you through this calculation, we’ve outline the eight essential drivers of event ROI. Event Costs. They are the costs of hosting an event.
Some of the most useful features are customizable registration forms, tracking of attendees, detailed budgeting tools, real-time dashboards for analysis, email marketing tools, B2B matchmaking apps, and a handy calendar widget. Pricing : It is available on request and according to the features you want; however, there is a free trial.
Some of the most useful features are customizable registration forms, tracking of attendees, detailed budgeting tools, real-time dashboards for analysis, email marketing tools, B2B matchmaking apps, and a handy calendar widget. Pricing : It is available on request and according to the features you want; however, there is a free trial.
You can check out their blog, videos, how-to’s, as well as food and beverage highlights. There are plenty of insights into venues and how to improve meetings, but we want to give a shout-out to Connect for their continued insights into the ever-important topic of event safety. All about event tech. EventMarketer.
Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch eventmarketing plan. That's what Sonic did for an experiential marketing campaign at the Coachella music festival. Make Your Event Exclusive - Radius. What is it?
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content