Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Prestige Events Magazine

APRIL 3, 2025

HeadBox, the award-winning B2B meetings and events platform powered by AI software, today announced a significant 3 million investment, marking a pivotal step in the company’s global growth strategy. This robust start underscores the platform’s appeal and potential in the competitive US market.

B2B 165

B2B 2024 Marketing Corporate Events 165

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority. Event Websites.

B2B 307

B2B Social Media Events Event Marketing 307

Picatic by Eventbrite

JUNE 6, 2018

In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

atEvent

JANUARY 22, 2020

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.

2020 138

2020 Marketing Event Marketing B2B 138

Eventbrite UK

OCTOBER 17, 2018

In short: your email efforts aren’t driving any registrations for your B2B event. The LinkedIn marketing team […]. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog.

B2B 94

B2B Event Marketing Marketing Events 94

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?

B2B 147

B2B 2023 Event Management Technology 147

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Geek

NOVEMBER 20, 2017

Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. Fed up of cold calling?

2017 113

2017 Event Marketing Marketing Apparel 113

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Industry News

OCTOBER 24, 2024

Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.

B2B 59

B2B 2024 Events Event Design 59

Prestige Events Magazine

NOVEMBER 8, 2022

Experienced marketer, Dawn Theaker joins The QHotels Collection as they continue refurbishment investments across the hotels with a specific focus on facilities for meetings and events. Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.

Marketing 130

Marketing Management Event Marketing Meetings 130

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners. Conclusion.

Event Marketing 105

Event Marketing Marketing B2B Events 105

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms.

B2B 130

B2B Social Media Marketing Events 130

PCMA Convene

FEBRUARY 26, 2019

While there is no single thing that is going to attract high-profile exhibitors, pack our aisles with quality attendees, and ensure our show is an unqualified success, there is a mindset that can drastically transform event-marketing efforts into successful results within an organization: fearlessness. Maggie Stevens.

Event Marketing 99

Event Marketing Marketing B2B 2019 99

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. The marketing landscape is changing at such a rapid pace that we’re all operating in uncharted territory. Anjia Nicolaidis, International Marketing Specialist. More on Marketing.

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Event Farm

JANUARY 25, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? A lack of event data means a lack of event metrics.

Event Marketing 100

Event Marketing Marketing B2B Events 100

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity. Boost sales.

2020 293

2020 Social Media B2B B2C 293

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Event Farm

OCTOBER 3, 2016

According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. We’ve come up with six great tips to help you improve sales and marketing alignment at your future events. Understand your mutual goals.

Marketing 176

Marketing B2B Technology Events 176

Event Smart

APRIL 26, 2024

If your business is directed towards fellow businesses, the more you need to include organizing events in your marketing efforts. This article will serve as a beginner’s guide to everything you need to know about business-to-business or B2B event marketing. […]

B2B 52

B2B Event Marketing Marketing Events 52

Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

B2B 59

B2B 2025 Retail Sports 59

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 240

B2B Conference Event Marketing Marketing 240

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

Trade Shows 246

Trade Shows B2B B2C 2010 246

GEVME

SEPTEMBER 6, 2019

There are of course event listing sites which has the pre-requisite of using their event registration services, so we thought we remove that barrier of entry since there is no single event registration platform that suits the needs of all event professionals. Add on in the comments box below.

B2B 120

B2B B2C Education Conference 120