Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

B2B 52

B2B B2C Trade Shows 2023 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms.

B2B 130

B2B Social Media Marketing Events 130

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

InGo

MAY 16, 2024

Because your future sponsors, exhibitors, and attendees are connected to your current event participants. Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S. buyers are influenced by friends’ social media posts.

Marketing 52

Marketing Event Marketing B2B Social Media 52

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook. Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon. The HOW of Influencer Marketing.

Social Media 80

Social Media Marketing B2B Advertising 80

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority.

B2B 307

B2B Social Media Event Marketing Events 307

Oveit

OCTOBER 18, 2018

Visual content is very appreciated and the mix between it and social media is irresistible, but not all event planners have the time to deal with the numerous social platforms that are available today. Not all social media platforms will help you as much when promoting your event, or at least not in the same way.

Social Media 75

Social Media B2B 2018 Marketing 75

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Photo Credit Adobe Stock/SFIO CRACHO). 1 Performance Modeling.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 105

Marketing Social Media Advertising B2B 105

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! What Are Some Experiential Marketing Examples?

Marketing 195

Marketing B2C Ecommerce Social Media 195

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Managing the Event.

2020 293

2020 Social Media B2B B2C 293

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Download Worksheet.

Social Media 60

Social Media B2B B2C Advertising 60

MPG Event Marketing

DECEMBER 7, 2017

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Reporting strengthens a marketer’s hand.

Event Marketing 79

Event Marketing B2B Marketing Management 79

Eventmobi

SEPTEMBER 8, 2023

Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website. Will you add a photo gallery, share speaker presentations, or start promoting your next event? A strategic and branded event website is the cornerstone of your event marketing strategy.

Social Media 195

Social Media B2B Speakers Tech 195

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

MPG Event Marketing

DECEMBER 7, 2017

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Reporting strengthens a marketer’s hand.

Event Marketing 60

Event Marketing B2B Marketing Management 60

Nunify

NOVEMBER 3, 2021

Event marketing is the latest social media and online marketing tool which is making quite a buzz in the corporate world. A report by Forrester suggests that 35% of US-based B2B marketing decision makers rank event marketing as one of the top four most effective tools for generating demand.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Event Industry News

MAY 16, 2018

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

B2B 63

B2B Social Media 2017 Technology 63

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Read: 3 Content Marketing Tips for Event Planners. Event marketing lends itself to this kind of content particularly well because it gives you the opportunity to use real footage from a past event.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. Add this to your marketing resolutions: PR isn’t just about sending a news release and conducting personalized follow-up anymore, according to mdg’s PR strategist, Kate Blom-Lowery. “PR

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Eventtia

NOVEMBER 12, 2024

Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events.

2024 62

2024 Social Media Trade Shows B2B 62

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventbase

MAY 2, 2019

Events are a surefire way to build awareness and credibility for brands in almost every industry. For B2B organizations, live events are also among the top three sources of leads alongside search and email. When the photo is shared, you need the online audience to know that it’s your brand behind the experience.

Social Media 40

Social Media 2019 Trade Shows B2B 40

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Why does event engagement matter?

Social Media 176

Social Media B2B Tech Marketing 176

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. I’m glad you asked.

Marketing 77

Marketing B2B Social Media Advertising 77