Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

Social Media 195

Social Media B2B Speakers Tech 195

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. SpotMe Express is browser-based.

B2B 130

B2B 2021 Speakers Technology 130

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Photo Credit Adobe Stock/SFIO CRACHO). 1 Performance Modeling.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing B2B Events 106

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. That’s too late. Respect their time.

B2B 74

B2B Marketing Speakers Advertising 74

SpotMe Blog

SEPTEMBER 1, 2022

An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. Event planning terms: C.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. That’s too late. Respect their time.

B2B 68

B2B Marketing Speakers Advertising 68

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.

2020 293

2020 Social Media B2B B2C 293

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

2023 130

2023 B2B Event Apps Technology 130

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

MPG Event Marketing

NOVEMBER 17, 2017

How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Is your event messaging clear?

B2B 74

B2B Social Media Sponsorships Marketing 74

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

MPG Event Marketing

NOVEMBER 10, 2017

Getting speakers to speak out. People don’t always consider speakers as ‘partners’, but treating them as such isn’t a bad idea. Without being pushy, try to get your speakers to promote their involvement in your event in their networks. Advice for advisory boards.

B2B 60

B2B Speakers Events Management 60

MPG Event Marketing

NOVEMBER 10, 2017

Getting speakers to speak out. People don’t always consider speakers as ‘partners’, but treating them as such isn’t a bad idea. Without being pushy, try to get your speakers to promote their involvement in your event in their networks. Advice for advisory boards.

B2B 60

B2B Speakers Events Management 60

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Eventtia

NOVEMBER 12, 2024

Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events.

2024 62

2024 Social Media Trade Shows B2B 62

MPG Event Marketing

NOVEMBER 17, 2017

How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Is your event messaging clear?

B2B 60

B2B Social Media Sponsorships Marketing 60

Endless Events

APRIL 13, 2023

I feel like plenty of speakers, presenters, and facilitators rely too heavily on them. Depending on the event, size, and scope, you can do some great stuff without any visuals. Audio is harder to cut, especially if it’s a large group, but I think you can get by without visuals if you have a dynamic speaker.”

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Source: Radius.

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.

Meetings 105

Meetings B2B Social Media 2023 105

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Marketing 77

Marketing Conference B2B Speakers 77

SpotMe Blog

MAY 24, 2021

To parse out the differences between event planning software and event management software, consider the nuances of the roles associated with event planning and event management. . Event planners focus on the big picture, including: Goals. Event managers are executing the event. Monitoring the event.

Event Management 244

Event Management Event Planning Management Event Planning Tools 244

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Speaker information.

Event Apps 150

Event Apps Speakers Social Media Events 150

InGo

MAY 24, 2022

But, challenges remain in ensuring a truly successful hybrid event. of executives think that in the future, all in-person events will have a virtual component ( Marketing Charts ) Streaming experiences can reduce total climate pollution from events by 60-98%. billion in 2020 and is expected to reach a value of USD 16.71

B2B 52

B2B Event Apps 2028 2020 52