Event Marketer

JANUARY 31, 2024

Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer. From cozy chalets to themed soirees, here’s a taste of the action from Park City. pic.twitter.com/f3adIckJEw — George P.

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Event Industry News

SEPTEMBER 16, 2021

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

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2019 Food and Beverage B2B Social Media 150

Event Farm

NOVEMBER 10, 2016

While most of the Tour d’States events went smoothly, we encountered some minor (and a few major) bumps along the way, as is to be expected with producing any major event. Don’t be afraid to pull the plug on an event if all hell breaks loose. Don’t invite anybody and everybody; make sure that your guest list is targeted.

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Eventtia

NOVEMBER 12, 2024

Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events.

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Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

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2024 Marketing Trade Shows Sponsorships 130

SpotMe Blog

SEPTEMBER 1, 2022

An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. Event planning terms: D.

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Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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Sponsorships Advertising Event Apps 2019 52

MPG Event Marketing

NOVEMBER 17, 2017

There are many excellent freelance designers available these days, easily found online, who can produce very good branding at speed for quite reasonable fees – fitting quite neatly in to tight event marketing deadlines and budgets. Is your event messaging clear? A key part of most events is bringing buyers and sellers together.

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B2B Social Media Sponsorships Marketing 74

Planning Pod

FEBRUARY 6, 2017

PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. Think With Google – Lifting the Curtain on Live Events.

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2014 Social Media 2016 Sponsorships 113

MPG Event Marketing

NOVEMBER 17, 2017

There are many excellent freelance designers available these days, easily found online, who can produce very good branding at speed for quite reasonable fees – fitting quite neatly in to tight event marketing deadlines and budgets. Is your event messaging clear? A key part of most events is bringing buyers and sellers together.

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B2B Social Media Sponsorships Marketing 60

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

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Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. The same goes for other event partners.

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Tech Event Apps Event Management Social Media 110

Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. As a co-host of the Making a Marketer podcast until 2019, Elizabeth elevated the marketing profession by highlighting the challenges and solutions from the industry’s brightest.

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Trade Shows Social Media Consulting B2B 119

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.

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Event Planning Social Media Sponsorships Event Marketing 88

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Event Marketing Marketing 2022 Social Media 52

Bizzabo

MAY 19, 2020

Get ready to discover KPIs that will help you both achieve event success and justify your event strategy. According to 2020 Event Marketing Report , the majority of marketers believe that events are the most critical marketing channel over digital advertising, email marketing and content marketing.

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Social Media Sponsorships B2B Speakers 84

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. How you will market your event .

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Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

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2019 B2B B2C Events 102

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

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Corporate Events Event Planning Marketing Social Media 108

Eventmobi

MARCH 6, 2024

Cvent Cvent is an event management software designed to increase event attendance and engagement at every type of event. Its platform automates data analytics, event marketing, registration, and other management tasks. Bizzabo Bizzabo is a comprehensive event management solution for B2B conferences.

Event Management 195

Event Management 2024 Management Trade Shows 195

Bizzabo

FEBRUARY 4, 2021

Goals will guide what you should measure to determine event success. Whether your main objective is to increase audience engagement , maximize revenue, or obtain more event sponsorships , this list will help you gauge event success. Sponsorship Satisfaction. In fact, 80% of virtual event registrations are free.

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Sponsorships Social Media B2B Speakers 89

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? Check out how events can play a leading role in your conversion strategy. As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers.

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Marketing Trade Shows B2B Sponsorships 68

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

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Sponsorships Social Media 2028 2022 52

Hubilo Blog

JUNE 23, 2021

Read More: 5 Reasons Virtual Events Will Become More Relevant in the Coming Years. Virtual Events: The New Normal of the Events Industry. Virtual events may have become a part of our daily lives only during the pandemic but the industry has been steadily growing for a few years now. I can compare it to books.

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Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Sponsorship Opportunities. Further Reach.

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Bizzabo

DECEMBER 26, 2018

Build trust and differentiate your brand at the largest digital marketing forum for financial services in the western U.S. B2B Marketing Exchange. SponsorshipX unites the sponsorship and marketing industries' most disruptive minds in a setting that inspires. Digiday Programmatic Marketing Summit. Boston, MA.

2019 81

2019 Marketing Conference Social Media 81

Certain

APRIL 6, 2018

Jon Phillips , VP of Mobile Products – Panel: The Evolving Role of B2B Marketing on Tuesday April 10th at 3:45pm in room W-183abc – Level 1 West Building. Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences.

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Sponsorships 2018 B2B Social Media 30

Bizzabo

SEPTEMBER 28, 2018

Event tickets are the lifeblood of your strategy. And now, events are more relevant than ever. A survey shows that 67% of event professionals in the U.S. view event marketing as their most effective strategy. One of the best methods for increasing registrations is using an event marketing software.

B2B 74

B2B Social Media Marketing Event Marketing 74

Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.

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Conference B2B B2C Sponsorships 55

Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. October 5, 2016.

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Sponsorships 2019 Entertainment Speakers 77

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Worried about how to incorporate sponsors into the virtual side of your event? Digital Automotive Meetings.

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Eventtia

JUNE 26, 2024

Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2B events. Discover more details on Eventtia’s pricing page.

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