Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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Trade Shows B2B Event Apps Advertising 96

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

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Trade Shows Conference B2C Marketing 83

Bizzabo

MAY 23, 2018

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.

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B2B Event Marketing Marketing 2014 54

Event Industry News

FEBRUARY 7, 2023

momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using momencio: momencio is the event management solution that transforms your event (..)

Trade Shows 59

Trade Shows B2B Event Marketing Marketing 59

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States.

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Trade Shows B2B Marketing Event Marketing 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Eventbrite UK

AUGUST 31, 2017

Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation. The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog.

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B2B Events Trade Shows Event Marketing 95

SpotMe Blog

SEPTEMBER 1, 2022

An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. Event planning terms: D.

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Event Planning B2C Event Apps Speakers 246

Eventtia

NOVEMBER 12, 2024

Swoogo Analysis Industry Niche and Scope: What Types of Event Organizers Use Swoogo? Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.

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2024 Social Media Trade Shows B2B 62

Event Marketer

JULY 3, 2024

As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a trade show or conference. Agency: Design Scene) LINKEDIN’S NETWORKING TECH For LinkedIn and its clients, the famed Carlton Hotel was “The Place to B2B” at Cannes.

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Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

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2024 Marketing Trade Shows Sponsorships 130

Eventtia

OCTOBER 30, 2024

Both platforms offer tailored solutions for organizing events such as conferences, trade shows, training sessions, and more across these sectors. Eventtia What Is Eventtia's Event Management Platform? It provides tailored solutions for events like conferences, trade shows, and training workshops across these sectors.

2024 62

2024 Healthcare Trade Shows Retail 62

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Industry News

APRIL 3, 2023

Universal Lead Retrieval System That Turns Your Trade Show Leads Into Sales momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using […] (..)

Trade Shows 78

Trade Shows B2B Event Marketing Marketing 78

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

B2B 52

B2B B2C Trade Shows 2023 52

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Event Industry News

APRIL 13, 2023

ePlannerPro is a B2B cloud-based meeting scheduling management platform that has been designed to help companies and third-party event agencies manage their trade show and conference presence more effectively and efficiently.

Event Tech 102

Event Tech Trade Shows B2B Tech 102

Hubilo Blog

MARCH 7, 2020

Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered Trade Shows.

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Trade Shows Social Media Consulting B2B 119

Eventtia

OCTOBER 30, 2024

Whether you’re looking for more customization, cost-effective solutions, or specialized functionalities, these Eventdrive competitors can provide the tools necessary for successful event planning and execution. It offers tailored solutions for events such as conferences, trade shows, and training workshops.

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2024 Event Apps Retail Event Management 62

Event Marketer

MARCH 29, 2023

CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. ” -Heather Rey, Associate Video Producer CONTACT INFORMATION: Joe Hirsch, SVP, Sales & Marketing joeh@switch.us The post Great Places to Work in Experiential 2023: Switch appeared first on Event Marketer. 630.853.6033 switch.us

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Eventinterface

JULY 2, 2016

When you secure a spot at a trade show or event, do not go in all guns blazing. Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

Conference 124

Conference Trade Shows B2C Social Media 124

Eventtia

NOVEMBER 12, 2024

Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach.

2024 62

2024 Healthcare Event Apps B2B 62

Eventmobi

MARCH 6, 2024

The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event.

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Event Management 2024 Management Trade Shows 195

Event Industry News

MARCH 24, 2025

business-to-business (B2B) exhibition industry continues to rebound, recording strong improvement in the fourth quarter of 2024. Tempered performance for completed events especially in exhibition attendance set back the Q3 2024 Index value to 89.3 The Center for Exhibition Industry Research (CEIR) announced today that the U.S.

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2024 B2B Trade Shows Events 59

Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Use your inside sales people or a B2B telemarketing service to follow up on the phone.

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Marketing B2B Trade Shows Social Media 167

Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

Eventtia

NOVEMBER 13, 2024

Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2B events. Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale.

2024 62

2024 Healthcare B2B Event Management 62

EventMB

MAY 26, 2022

Also part of future plans is a Series A round of funding and a further expansion into the US as well as what the company calls untapped, frontier markets. Cvent announced the release of Cvent Studio at its annual Cvent CONNECT® event on August 2. Cameo for Business is the B2B version of the company’s promise: “personalized videos feat.

Event Tech 209

Event Tech Tech 2021 2022 209

Endless Events

SEPTEMBER 21, 2018

Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. Events are no longer just venues for networking.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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2023 B2B Event Apps Technology 130