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Tarsus Group celebrates a return to live B2B events in China

Event Industry News

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

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Amplify and Wonder forge partnership to reimagine and redefine the world of B2B experience

Event Industry News

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady.

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B2B events sector takes 40% hit to valuations during COVID-19 – but the crisis will likely create more resilient business models in the future

Event Industry News

In-person events remain the most effective channel for B2B marketers COVID-19 is set to accelerate change in the events business model as organisers strengthen digital channels and year-round engagement For resilient business models the fundamental drivers of M&A activity and private equity investment will remain.

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How CMOs should prep for the new event world

Event Industry News

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong.

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Intrado acquires Hubb, transforming the future of global events

Event Industry News

By collecting, managing, and marketing event data more efficiently, Hubb powers high-impact, immersive, and personalized experiences. Forrester recently rated the Hubb Management Platform as a Leader in The Forrester Wave : B2B Marketing Events Management Solution, Q1 2021.

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INDUSTRY POWERHOUSES COME TOGETHER FOR IMEX FRANKFURT

Prestige Events Magazine

Creative communications group DRPG, and experience design company Maritz Global Events , are set to host their More Than Experience Lab at IMEX in Frankfurt from 31 May until 2 June 2022. The two trusted brands announced their global alliance in 2021 to reimagine what an event can be and the impact it can have on a business’s goals.

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