Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing.

B2C 370

B2C Social Media B2B Advertising 370

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. What are your marketing goals vs. event goals?

B2B 147

B2B Event Marketing Marketing Social Media 147

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. Is your event B2B or B2C? Want an in-depth breakdown of the top event marketing platforms, including the strengths and weaknesses of each?

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Event Marketing B2C Marketing B2B 195

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?

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B2B 2023 Event Management Technology 147

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority. Email Marketing.

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B2B Social Media Events Event Marketing 307

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Event Industry News

OCTOBER 24, 2024

Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.

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B2B 2024 Events Event Design 59

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Eventmobi

AUGUST 22, 2024

And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.

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B2B Speakers Travel 2024 370

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.

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B2B B2C Social Media 2021 138

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing.

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Conference Social Media 2018 B2B 321

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

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B2B Social Media Marketing Events 130

Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.

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Trade Shows B2B 2019 Sustainability 306

Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

B2B 59

B2B 2025 Retail Sports 59

Event Industry News

SEPTEMBER 1, 2021

ROAR B2B, the events and media group, today announced it has completed the acquisition of Environment Media Group Ltd, the UK’s leading specialist media and events business focused on the waste management and environment sector, for an undisclosed sum. Rob will stay with the business heading up the Environment portfolio at ROAR B2B.

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B2B Technology Management Marketing 96

atEvent

JANUARY 22, 2020

But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality.

2020 138

2020 Marketing Event Marketing B2B 138

Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition. and Ford will be showcased in the event’s Electric and Hybrid Showroom, accompanied by exclusive interviews with manufacturers about their expectations for the market and plans for the fleet sector.

B2B 133

B2B Trade Shows Transportation 2020 133

GEVME

SEPTEMBER 6, 2019

Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C.

B2B 120

B2B B2C Education Conference 120

Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Use your inside sales people or a B2B telemarketing service to follow up on the phone.

Marketing 167

Marketing B2B Trade Shows Social Media 167

EventMB

SEPTEMBER 28, 2020

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

Trade Shows 235

Trade Shows B2B 2019 Marketing 235

Tigris Events

MAY 31, 2023

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

B2B 97

B2B Event Planning Marketing Events 97

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads. Be organic.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Velvet Chainsaw

APRIL 24, 2019

If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. The way B2B buyers purchase goods and services has changed. Don’t track who is in a certain area, their dwell time or other implied behaviors. The Demise of Lead Retrieval.

Event Tech 362

Event Tech Tech B2B Event Technology 362

Event Farm

OCTOBER 3, 2016

According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. We’ve come up with six great tips to help you improve sales and marketing alignment at your future events. Understand your mutual goals.

Marketing 176

Marketing B2B Technology Events 176

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Prestige Events Magazine

FEBRUARY 13, 2023

Matt Grey, Director at event:decision, adds: “Whilst we’re delighted to be recognised as the market leader in event impact measurement and mitigation, adding the capabilities of ‘You. comments: “Partnering with event:decision is an important way for us to extend our commitment to the corporate and agency-led market.

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B2C Sustainability B2B Travel 246

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

B2B 105

B2B B2C 2008 Sponsorships 105

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

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Trade Shows B2B B2C 2010 246

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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2020 Social Media B2B B2C 293

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 258

Hospitality Tourism Hotels B2B 258

Event Farm

AUGUST 14, 2017

To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now —and we’re going to give you some actionable items to jumpstart your planning process. Using experiential marketing to make the most of CES. Background info: A little bit about CES. HOST A VIP DINNER.

Marketing 98

Marketing Education Hospitality Tech 98

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

EventMB

FEBRUARY 10, 2022

How can B2B event planners keep up the momentum? Emerald, a data-driven provider of “dynamic market platforms” that include both events and […]. The post Growth of Event Sales Pipeline Projected to Outpace Attendance This Year by Angela Tupper appeared first on [link].

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B2B 2019 Events Marketing 209