Event Industry News

AUGUST 27, 2024

ROAR B2B, the events and media group, today announced it has completed the acquisition of WWEM the Water, Wastewater & Environmental Monitoring Exhibition and AQE the Air Quality and Emission Exhibition from ILM Exhibitions for an undisclosed sum.

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Tigris Events

MAY 31, 2023

[…] The post Insider Tips for B2B Customer Engagement appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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B2B Event Planning Marketing Events 97

Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

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B2B 2025 Retail Sports 59

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

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B2B Marketing Social Media Technology 52

Event Industry News

OCTOBER 24, 2024

Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.

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B2B 2024 Events Event Design 59

Certain

OCTOBER 2, 2024

Creating a successful B2B event strategy is no small feat. Event marketers face the challenge of not only creating exceptional events, but also ensuring that each event leaves a lasting impression on the attendees while fostering engagement.

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B2B 2023 Event Marketing Marketing 52

Exhibitor Magazine

MARCH 8, 2023

Informa (LSE: INF.L), the international Academic Markets, B2B Markets and Digital Services Group today announced the acquisition of B2B Events gro.

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B2B Marketing Events 72

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Marketing B2C Ecommerce Social Media 195

Event Industry News

SEPTEMBER 1, 2021

ROAR B2B, the events and media group, today announced it has completed the acquisition of Environment Media Group Ltd, the UK’s leading specialist media and events business focused on the waste management and environment sector, for an undisclosed sum. Rob will stay with the business heading up the Environment portfolio at ROAR B2B.

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B2B Technology Management Marketing 96

Nunify

DECEMBER 8, 2021

Marketers across the world were forced to adapt to virtual events, but with more and more people getting vaccinated we are now seeing people taking baby steps towards a mix of ‘in-person’ and ‘virtual events’. So can virtual events become an essential part of your B2B Marketing strategies ? Understanding B2B Event Marketing.

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B2B Marketing 2022 Event Marketing 52

Management Events

FEBRUARY 21, 2023

Quality lead generation is the top goal of approximately 79% of marketers worldwide, according to eMarketer. HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%). Your content should be relevant to your target buyers.

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B2B Marketing Trade Shows Social Media 52

Management Events

AUGUST 5, 2024

Building a B2B sales team that consistently hits targets, builds lasting customer relationships, and thrives in a competitive landscape is a goal for every sales leader. However, leading a B2B sales team is a challenging balancing act of honing the right skills, having a data-driven mindset, and fostering a positive work culture.

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B2B 2026 Meetings Marketing 52

Eventbrite UK

MARCH 29, 2018

Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets?

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B2B Marketing Events 119

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? B2B are people with people having a pool of experience.

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B2B Marketing B2C Social Media 81

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

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B2B Social Media Marketing Events 130

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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B2B B2C Trade Shows 2023 52

Eventbrite UK

OCTOBER 17, 2018

In short: your email efforts aren’t driving any registrations for your B2B event. The LinkedIn marketing team […]. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. People aren’t opening your emails, or, if they are, they aren’t clicking through.

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B2B Event Marketing Marketing Events 94

eventplanner

APRIL 3, 2022

B2B events are undergoing a fundamental 'shift', writes the leading business magazine Forbes. Forbes makes the comparison with online advertising in the early 2000s.

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B2B Event Marketing Marketing Advertising 52

Management Events

FEBRUARY 4, 2024

Negotiation skills are the most valuable skill set in a B2B sales professional toolkit. With sales cycles getting longer each year due to increased budgetary scrutiny and a growing number of stakeholders, salespeople are faced with a challenging market, mastering negotiation skills can boost your B2B sales success.

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Negotiating B2B Contracts Management 52

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing.

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B2C Social Media B2B Advertising 370

Nunify

DECEMBER 8, 2021

Marketers across the world were forced to adapt to virtual events, but with more and more people getting vaccinated we are now seeing people taking baby steps towards a mix of ‘in-person’ and ‘virtual events’. Either way, the virtual aspect will be an important part of marketing strategies in 2022 and going forward.

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Event Industry News

JANUARY 11, 2023

We’re thrilled to be able to offer progressive PR and innovative digital marketing services to clients working across arts and entertainment,” says MIXR Digital Marketing Director, Emma Bilardi. MIXR promotes the […].

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Entertainment B2B Marketing Tech 111

Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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B2B B2C 2008 Sponsorships 105

Bizzabo

MAY 23, 2018

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.

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B2B Event Marketing Marketing 2014 54

Management Events

MARCH 19, 2023

B2B marketers need to update their strategies to find new leads considering the increased competition and changing customer habits. They also face a number of challenges, with 43% of B2B marketers having difficulty collecting quality data (MarketingProfs), affecting lead generation efforts. Here are four reasons why: 1.

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B2B Marketing Meetings Events 52

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

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B2B Speakers Events Education 71

Bizzabo

MARCH 8, 2021

The Bizzabo team is excited to announce that we’ve been named a leader in B2B marketing event management solutions in the Forrester Wave ™ report. Today, we are honored and incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report.

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B2B Event Management Marketing Management 62

Event Industry News

AUGUST 27, 2024

Female led and fully remote working B2B marketing agency, Electric Cat Productions announces a new strategic partnership with the leading news source for event professionals, Event Industry News (EIN).

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Marketing B2B 2024 Sustainability 69

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

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B2B Event Marketing Marketing Social Media 63

Event Industry News

MAY 8, 2024

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

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B2C Marketing B2B Event Design 69

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

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B2B B2C Social Media Meetings 52

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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Marketing Social Media Advertising B2B 105

Eventory

OCTOBER 30, 2018

Business to business lead generation brings many marketing benefits. Only by knowing accurate statistics, you can correct the course of future sales and marketing activities if you need to. What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation.

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B2B Financial Events Marketing 123

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

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Event Marketing Marketing Social Media Advertising 84

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.

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B2B B2C Social Media 2021 138

GEVME

SEPTEMBER 6, 2019

Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C.

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B2B B2C Education Conference 120