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How to Diversify Your Social Media Strategy for Events

PCMA Convene

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Winning B2B Event Strategies for 2020 and beyond

Explara

According to AdStage, in 2018 some 68% of B2B marketers used in-person events for lead generation initiatives. This number is only continuing to rise, particularly as marketers place priority on lead quality over quantity. You’ll only maximize this potential by attending those events that align with your marketing goals.

B2B
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Event Marketing: Download the Ultimate Guide to Promote Your Next Event Successfully

Eventscase Blog

In the fast-paced and highly competitive events industry, event marketing has become more strategic and measurable than ever. It’s no longer enough to rely on email blasts and social media announcements. DOWNLOAD NOW Why rethink your event marketing approach? What’s inside the guide? Who should read this whitepaper?

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How to Design an Integrated Marketing Campaign for your Event

Eventscase Blog

Event marketing has evolved far beyond isolated actions. Today, successful events rely on integrated marketing strategies, where every channel and message works in harmony. What is an Integrated Marketing Campaign? What is an Integrated Marketing Campaign? Co-marketing initiatives with sponsors, partners, or exhibitors.

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Best Swoogo Competitors and Alternatives in 2024

Eventtia

Email Marketing Integration : Tools for sending personalized emails to attendees. Marketing Automation : Integrate with tools like Mailchimp, Marketo, and Eloqua. Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events.

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How to Write a Post-Event Report: A Step-by-Step Guide for Event Planners

Eventtia

In fact, stats show that 83% of brands enjoy increased sales from event marketing, and up to 74% of event participants agree that attending the event improved their opinion of the brand/company that hosted it. In addition to financial ROI, you could also look at other things like how many leads you generated or the reach on social media.