The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

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Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

B2B 52

B2B Marketing Social Media Technology 52

CadmiumCD

JULY 22, 2020

Written by Delanie Olsen, Marketing Specialist at Total Event Resources. Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Choose a Social Media Platform.

Social Media 66

Social Media Marketing B2B Advertising 66

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon. The HOW of Influencer Marketing.

Social Media 80

Social Media Marketing B2B Education 80

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? B2B are people with people having a pool of experience.

B2B 81

B2B Marketing B2C Social Media 81

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. Social media is forever evolving. Marketing companies, ticket providers and B2B brands often produce how-to guides to generate leads.

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Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

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Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

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Speakers Social Media Advertising Event Management 195

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

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Event Marketing Marketing Social Media Advertising 179

Management Events

FEBRUARY 21, 2023

Quality lead generation is the top goal of approximately 79% of marketers worldwide, according to eMarketer. HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%).

B2B 52

B2B Marketing Trade Shows Social Media 52

Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide. The videos released across social media channels and www.wecreateexperiences.co.uk

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SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

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B2B Social Media Marketing Events 130

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

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Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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B2B B2C Trade Shows 2023 52

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

InGo

MAY 16, 2024

In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S.

Marketing 52

Marketing Event Marketing B2B Social Media 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

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Event Marketing Marketing Social Media B2B 176

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

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2020 Marketing Social Media B2B 139

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Event Marketing Marketing 2021 2022 124

Oveit

OCTOBER 18, 2018

Visual content is very appreciated and the mix between it and social media is irresistible, but not all event planners have the time to deal with the numerous social platforms that are available today. Not all social media platforms will help you as much when promoting your event, or at least not in the same way.

Social Media 75

Social Media B2B 2018 Marketing 75

Management Events

NOVEMBER 9, 2022

You have a great product and an effective marketing plan, but you are not generating the desired sales figures. Here are four reasons why customer trust is essential in B2B sales: 1. Here are four reasons why customer trust is essential in B2B sales: 1. Maybe a crucial ingredient is missing – customer trust.

B2B 52

B2B Social Media 2020 Marketing 52

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

B2B 52

B2B B2C Social Media Meetings 52

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). It ranks higher than in-person events or webinars and behind email and social media.

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Conference Social Media 2018 B2B 321

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

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B2B Speakers Events Education 71

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority. Email Marketing.

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B2B Social Media Event Marketing Events 307

Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

Social Media 41

Social Media B2B Speakers Education 41

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

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Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Eventmobi

SEPTEMBER 8, 2023

So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. A strategic and branded event website is the cornerstone of your event marketing strategy. Experiential Marketing Summit Experiential Marketing Summit is the world’s largest conference on experiential marketing.

Social Media 195

Social Media B2B Speakers Tech 195

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. B2B Event Industry Statistics. Event Marketing Budgets and Trends.

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Event Marketing 2019 Marketing 2014 98

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

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Advertising B2B Event Marketing Marketing 108