Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Others leverage their conference committee and speakers to contribute content.

Conference 321

Conference Social Media 2018 B2B 321

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

B2B 130

B2B Social Media Marketing Events 130

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? B2B are people with people having a pool of experience.

B2B 81

B2B Marketing B2C Social Media 81

Eventmobi

MAY 23, 2024

Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker. Because of this, summits usually feature influential speakers.

Conference 292

Conference Management Speakers Event Apps 292

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads. Be organic.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 207

Insurance B2C Social Media B2B 207

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing. Don’t try to become a virology expert. Pivot when you need to pivot.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Configuration.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Finding Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Eventmobi

SEPTEMBER 8, 2023

Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. Your website should provide potential attendees with all the details they need to know about your event–from the schedule and session descriptions to speaker bios and information on how to register.

Social Media 195

Social Media Speakers B2B Tech 195

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. This new solution will allow B2B marketers to deliver stunning webinar experiences to their customers, and boost ROI and growth. . And SpotMe Express does exactly this.

B2B 130

B2B 2021 Speakers Technology 130

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

B2B 74

B2B Marketing Speakers Advertising 74

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. B2B Event Industry Statistics. Event Marketing Budgets and Trends.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Farm

NOVEMBER 7, 2016

Seventy-seven percent of B2B marketers use in-person events as part of their content marketing strategies, and 67% of B2B marketers think that event marketing is their most effective strategy. Check out our free eBook, Which Event Marketing Software is Right for Me? ,

B2B 184

B2B Marketing Event Marketing Events 184

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

B2B 68

B2B Marketing Speakers Advertising 68

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. Veterans in the field understand that foundational strategies for content marketing only get you so far, but truly breaking through the digital chaos to establish a dominant presence requires advanced methods.

B2B 52

B2B Marketing Tech Social Media 52

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 154

Insurance B2C Social Media B2B 154

SpotMe Blog

AUGUST 25, 2022

A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. These are events where all speakers are physically present at the event venue. Marketing events with various participant tiers. Marketing content that can be reused.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? As a speaker, I would get more value from it.” “I

B2B 71

B2B Speakers Events Education 71

SpotMe Blog

MAY 24, 2021

Coordinating the staff, speakers, and vendors. Event management software is that robust machine running the actual event and seamlessly connecting speakers and vendors to attendees (and collecting data throughout the process). Want to suggest some new marketing ideas at your next event planning meeting? Communication.

Event Management 244

Event Management Event Planning Management Event Planning Tools 244

Event Farm

JUNE 26, 2017

If you’re not hosting field events as part of your marketing strategy, you should. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid. Don't mess up the invitation.

Marketing 109

Marketing B2B Events Speakers 109

Event Farm

NOVEMBER 10, 2016

To help you plan for your next B2B-oriented educational roadshow series, we came up with a list of five things to avoid that we wish we had known when kicking off our six-city tour. Don’t invite anybody and everybody; make sure that your guest list is targeted.

B2B 203

B2B Education Venues Marketing 203

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

Event Industry News

APRIL 13, 2021

45% of future B2B events will be completely virtual, according to new research from LinkedIn, the world’s largest professional network. The study of 200 B2B event organisers in UKI finds 72% of businesses will maintain virtual events in the long term and 77% are interested in organising hybrids.

B2B 64

B2B Advertising Trade Shows Speakers 64

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105