Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

B2B 105

B2B B2C 2008 Sponsorships 105

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. B2B Event Industry Statistics. Event Marketing Budgets and Trends.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventmobi

MAY 23, 2024

of people say they prefer in-person B2B conferences because of the networking possibilities. Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Now you need to market your conference , of course!

Conference 292

Conference Management Speakers Event Apps 292

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Attendease

JULY 9, 2024

For hosts, a knockout trade show is an A+ marketing move. Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

For hosts, a knockout trade show is an A+ marketing move. Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. Veterans in the field understand that foundational strategies for content marketing only get you so far, but truly breaking through the digital chaos to establish a dominant presence requires advanced methods.

B2B 52

B2B Marketing Tech Social Media 52

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere leverages the platform’s same technology. “Due The association rolled out its first virtual event on July 13.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Farm

NOVEMBER 10, 2016

To help you plan for your next B2B-oriented educational roadshow series, we came up with a list of five things to avoid that we wish we had known when kicking off our six-city tour. Don’t invite anybody and everybody; make sure that your guest list is targeted.

B2B 203

B2B Education Venues Marketing 203

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Eventtia

MAY 27, 2024

Sponsorships remain one of the best ways to fund an event, but let’s admit it, getting sponsorships for your event is often very challenging, especially if you don’t know where to look. Without further ado, let us begin by learning the best practices of selling more sponsorships.

Sponsorships 62

Sponsorships Social Media Events Negotiating 62

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Offer event sponsorships and contra deals.

2019 150

2019 Food and Beverage B2B Social Media 150

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Dashboard.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 111

Conference Sponsorships Trade Shows Insurance 111

Social Tables

JANUARY 27, 2021

Experiential Marketing Summit Date, location details TBA According to its website, the 2021 Experiential Marketing Summit is going to be a “virtual experience” in March and May 2021, followed by a live experience in October. ” Gain new event planning skills with easy tools Get Started Free 3.

2021 193

2021 Event Planning Conference 2020 193

Gallus Events

JUNE 8, 2017

As you probably know, trying to raise capital to run a B2B event isn’t the normal run of things, in fact, when we started to do our research, we found it almost impossible to find any examples, and there was certainly no best practice anywhere. Crowdfunding is effectively exceptionally robust market research. Some background.

Social Media 191

Social Media Sponsorships Events 2017 191

Planning Pod

FEBRUARY 6, 2017

PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs.

2014 113

2014 Social Media 2016 Sponsorships 113

MPG Event Marketing

NOVEMBER 17, 2017

We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. But we need go back to ‘Marketing 101’ to make sure we’re not missing the most basic and important ingredients for marketing any product or service: a strong brand identity and clear, compelling brand positioning.

B2B 74

B2B Social Media Sponsorships Marketing 74

Endless Events

NOVEMBER 25, 2019

Plus, he has more than a decade of experience as an event organizer and brand sponsorship manager. “So my company came out of a background and as you mentioned, in brand sponsorship management”, he says. “We call it a sponsorship marketplace. “We call it a sponsorship marketplace.

Event Management 112

Event Management Tech Management Meetings 112

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

Eventtia

MAY 13, 2022

Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!

Sponsorships 62

Sponsorships B2B Events Speakers 62

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

SpotMe Blog

AUGUST 25, 2022

A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. Marketing events with various participant tiers. Marketing content that can be reused. How you will market your event . Digital marketing. New to hybrid event planning?

Event Planning 246

Event Planning Speakers Event Apps Venues 246

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. Jessica Yarbrough. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Marketing 77

Marketing Conference B2B Speakers 77

Eventmobi

MARCH 6, 2024

Best Event Management Software Solutions With the global event management software market projected to reach $18.4 Streamline registration and check-in, engage your attendees, and activate your brand with tools like: EventMobi EventMobi offers the most innovative and easy-to-use event management software on the market!

Event Management 195

Event Management 2024 Management Trade Shows 195

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 103

Hospitality Tourism Hotels B2B 103

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. It’s becoming increasingly popular to integrate local talent, cuisine, and characteristics into your B2B events. Location integration.

B2B 94

B2B B2C 2019 Social Media 94

MPG Event Marketing

NOVEMBER 17, 2017

We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. But we need go back to ‘Marketing 101’ to make sure we’re not missing the most basic and important ingredients for marketing any product or service: a strong brand identity and clear, compelling brand positioning.

B2B 60

B2B Social Media Sponsorships Marketing 60

Bizzabo

JUNE 4, 2021

Your event strategy , like any marketing campaign, is cyclical. Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. Recommended Tech: Marketing Automation Software, Event Management Software, CRM. 3 Stages of the Event Lifecycle.

Tech 110

Tech Event Apps Event Management Social Media 110

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

Sponsorships 52

Sponsorships 2023 Social Media Food and Beverage 52

Bizzabo

MAY 19, 2020

According to 2020 Event Marketing Report , the majority of marketers believe that events are the most critical marketing channel over digital advertising, email marketing and content marketing. We're seeing that events are still the primary driver of marketing results. Sponsorship Page Engagement.

Social Media 84

Social Media Sponsorships B2B Speakers 84

SpotMe Blog

OCTOBER 7, 2023

You can also push notifications about sponsorships, exhibits, and speaking sessions to draw more traffic. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Conference 130

Conference 2024 2023 B2B 130