This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. These may include: Socialmedia. Website (B2B blog). What does it entail?
of people say they prefer in-person B2B conferences because of the networking possibilities. Talk about the planning process on socialmedia and explain why your followers should attend. That way you can focus on tasks that need human input, like allocating resources and negotiating with sponsors. In fact, 77.7%
She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry socialmedia influencer. Her company connects the MICE industry with the right socialmedia influencer, to tell the story of the suppliers in an authentic and fun way within the right target audience.
Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. That means knowing the non-negotiables like audiovisual, food and beverage, security, etc., SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World.
Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Socialmedia engagement: How much buzz did your event generate online? Tease the event on socialmedia.
When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic socialmedia or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.
This may be the first time that they have gotten to know about event organization from your end buy a random Google search, perhaps a post shared by one of their friends or acquaintances on socialmedia or any other traffic source. . They expect to find information, reviews, advice and referrals on social networks.
In our tech-savvy, socialmedia crazed world, it is imperative that we enable ourselves to find new and exciting ways to keep delegates minds actively engaged throughout the event to spark interest and intrigue.
Socialmedia posts and digital content has added another layer to work responsibilities in PR and other sectors. She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. With B2B, you’ve got a more focus niche of media that’s going to be interested.
In the fast-paced world of B2B sales, every minute counts. A quick scan of your prospect’s LinkedIn profile and their company’s socialmedia pages can reveal a treasure trove of rapport-building opportunities. Engage with their content: Actively engage with their company’s socialmedia posts and articles.
A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. That way you’ll have more options, more time to negotiate, and a clear guideline to make sure your event is cost-efficient. New to hybrid event planning? Not sure where to begin?
Event marketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics. The challenge for the event team was to quickly develop a robust B2B event management platform for global brand visibility across 240 brands. Who are your target attendees?
You also need the crowd that goes with it, aka socialmedia, and the online influencers who lead them. You’ll need to learn how to negotiate venue concessions, automate RFP creation and know how to get discounts for having flexible event dates. Convention Centers Ditching Consumer Shows for B2B Events.
Pharma meeting planners are experts in socialmedia marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. They can often negotiate better deals and availability. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.
Event marketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics. The challenge for the event team was to quickly develop a robust B2B event management platform for global brand visibility across 240 brands. Who are your target attendees?
Don’t be afraid to ask and negotiate This might be easier said than done. However, don’t be afraid to negotiate and offer alternatives if you feel you can offer a more win-win package. monitoring their socialmedia interactions) and identify brands they often interact with.
You started as a socialmedia intern from and have become the founder of a globe-spanning event series. I then took a job as a socialmedia intern at an architecture company. I had no idea what I was doing, but I knew that marketing, socialmedia, and engagement with people was something that comes naturally to me.
Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. What is she known for?
Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. Key Takeaway: The team behind the Global Food Forum in 2020 has negotiated an exclusive hotel rate for their attendees at the Ritz Carlton in Chicago, IL.
February Pubcon Local Professional Services Conference February 27 - 28, 2023 – Austin, TX Pubcon Local Professional Services Conference is the premier search and socialmedia conference and expo. SocialMedia Week May 16 - 18, 2023 – New York, NY SocialMedia Week (SMW) is the leading event for leaders in digital marketing.
Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. What is she known for?
Track budgeted, negotiated, and actual expenses to show their return on objectives and make your next budget even smarter. Negotiate better deals with vendors and suppliers based on transaction history. You still need to create and send out a request for proposals (RFPs), evaluate them, and work through complicated negotiations.
With a lack of information, sponsors will struggle to think of event organizers as reliable and professional business partners (because sponsorship is B2B). An event organizer who’s unable to answer these questions will not be a happy camper throughout the sponsor negotiation process.
Pharma companies use socialmedia, search engine marketing, and their own websites to connect with both professionals and patients. Regulatory compliance is non-negotiable. Socialmedia and advertising help reach patients. Aim for 2-3 blog posts per month and 2-3 socialmedia posts per week.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to socialmedia and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content