Remove B2B Remove Negotiating Remove Trade Shows
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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. She brought top experts to the conversation to share secrets for negotiating, feeling more confident and building a network.

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Guest blog: The cost-effective solution to exhibiting

Event Industry News

Exhibiting is considered an essential tool in the B2B marketing mix. A trade show floor is a fantastic place to network, grow your business and increase brand awareness. There are tons of advantages when attending a trade show. It gives you a chance to show potential customers that you are human.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

Rachel in her wide career of journalism and events has mastered Trade Shows. An expert on meeting design and technology integration and particularly on applying the most innovative solutions to every stage of the business process, Stefania also speaks at international conferences, trade shows, universities.

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8 Insights on CxO Vendor Selection for B2B Sales Professionals

Management Events

According to Forrester, 21% of B2B buyers say their interactions with vendors are “low value” , thus highlighting the gap between buyer expectation and what salespeople deliver in sales meetings. Contract Negotiation Is Mutually Beneficial During this critical part of the process, prospects need to be strategic.

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Non Dues Revenue Strategy: 15 Ideas for Associations and Chambers

Eventmobi

Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Ongoing events Organize industry-specific events, networking events, and trade shows that cater to your member needs.