This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2BTradeShows.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. She brought top experts to the conversation to share secrets for negotiating, feeling more confident and building a network.
Exhibiting is considered an essential tool in the B2B marketing mix. A tradeshow floor is a fantastic place to network, grow your business and increase brand awareness. There are tons of advantages when attending a tradeshow. It gives you a chance to show potential customers that you are human.
Rachel in her wide career of journalism and events has mastered TradeShows. An expert on meeting design and technology integration and particularly on applying the most innovative solutions to every stage of the business process, Stefania also speaks at international conferences, tradeshows, universities.
According to Forrester, 21% of B2B buyers say their interactions with vendors are “low value” , thus highlighting the gap between buyer expectation and what salespeople deliver in sales meetings. Contract Negotiation Is Mutually Beneficial During this critical part of the process, prospects need to be strategic.
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Ongoing events Organize industry-specific events, networking events, and tradeshows that cater to your member needs.
The challenge for the event team was to quickly develop a robust B2B event management platform for global brand visibility across 240 brands. Determine whether you are planning B2B events, consumer-focused gatherings, or a mix of both. This may include consumer experiences, corporate events, tradeshows, or conferences.
The challenge for the event team was to quickly develop a robust B2B event management platform for global brand visibility across 240 brands. Determine whether you are planning B2B events, consumer-focused gatherings, or a mix of both. This may include consumer experiences, corporate events, tradeshows, or conferences.
You’ll need to learn how to negotiate venue concessions, automate RFP creation and know how to get discounts for having flexible event dates. Convention Centers Ditching Consumer Shows for B2B Events. Many city tourism boards are shifting their focus away from consumer shows and towards trade conventions.
Konduko provides a contactless and machine-learning-driven-digital audience engagement platform which is used on some of the most prestigious and largest tradeshows and exhibitions around the world. Sell Konduko using face-to-face, telesales, web presentations, exhibiting at trade fairs. Required Experience.
Use online searches, industry directories, tradeshows, referrals, and industry networks to scan for potential partners. A Harvard Business Review study found that 75% of B2B buyers make purchasing decisions before even contacting a vendor, relying instead on peer reviews, online research, and other sources.
July IAVM VenueConnect July 31 - August 3, 2023 – Philadelphia, PA The International Association of Venue Managers (IAVM) VenueConnect Conference and TradeShow provides targeted education and networking opportunities for venue management professionals, including arenas, convention centers, amphitheaters, stadiums, universities, and more.
Of course, the following events never go out of style: Birthday parties Weddings Conferences Sales meetings Tradeshows However, the event industry is much bigger than that, especially in 2023. That’s why networking is so important — it’s how you get your name out there, make connections, negotiate great rates, and win new business.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content