Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Create an event hashtag and encourage target attendees to post about the event on social media websites using the hashtag.

2020 293

2020 Social Media B2B B2C 293

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet.

Meetings 264

Meetings B2B Social Media 2023 264

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

Social Media 78

Social Media Marketing Advertising Events 78

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? Just like Facebook, Twitter, Instagram and all the other social media platforms, LinkedIn has also now become something more than a platform for building a professional network. . The Need for Influencer Marketing.

Social Media 80

Social Media Marketing B2B Education 80

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” That is where meeting automation platforms such as Jifflenow come in. But 90 percent of it isn’t useful.

Management 227

Management Meetings B2B Social Media 227

Prestige Events Magazine

FEBRUARY 6, 2024

On board for this one are DJ Koze, Kerri Chandler b2b DJ Tennis, Mall Grab b2b salute, Dan Shake, Tash LC and more. Follow @DRUMSHEDS on social media and visit drumshedslondon.com for more information on the program of events.

B2B 264

B2B 2024 Social Media 2020 264

Oveit

OCTOBER 18, 2018

Visual content is very appreciated and the mix between it and social media is irresistible, but not all event planners have the time to deal with the numerous social platforms that are available today. Not all social media platforms will help you as much when promoting your event, or at least not in the same way.

Social Media 75

Social Media B2B 2018 Marketing 75

Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

Speakers 195

Speakers Social Media Advertising Event Management 195

Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

Speakers 195

Speakers Social Media Advertising Event Management 195

Smart Meetings

DECEMBER 28, 2018

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups.

2018 270

2018 Event Tech Tech Wireless 270

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 207

Insurance B2C Social Media B2B 207

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Is it just getting an influencer on board to promote your products on social media? We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.

B2B 81

B2B Marketing B2C Social Media 81

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Slack, social media, blog posts, questionnaires and more are all part of the equation. Amplification: The impact goes beyond the event itself.

B2B 246

B2B 2022 Social Media Marketing 246

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. A mixture of organic and paid ads is a winning strategy for any social media platform. For some events, especially B2B ones, there might not be trends out there that you can hook into. Event marketing on TikTok is no different.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media B2B Tech Marketing 176

Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5

Marketing 195

Marketing B2C Ecommerce Social Media 195

EventBank Insights

JANUARY 6, 2020

In B2B marketing, personal interactions will continue to be important. As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Niche Social Platforms Going Strong. Wence Wenceslao, Digital Hub Lead, Unilever Philippines.

2020 139

2020 Marketing Social Media B2B 139

The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

Social Media 52

Social Media 2023 2024 2022 52

Eventmobi

SEPTEMBER 8, 2023

B2B Marketing Exchange B2B Marketing Exchange is a hub for the latest tactics in B2B marketing. What we like: Effective use of video content Easy access to session recordings Integration of social media Takeaway: The power of integrating multimedia and social media for effective event marketing.

Social Media 195

Social Media Speakers B2B Tech 195

The Castle Group

OCTOBER 19, 2023

What are social media channels? Social media channels enable the creation, sharing, and exchange of content across billions of devices for billions of people. Today’s social media platforms are a far cry from the basic HTML-coded Myspace pages of the early 00’s.

Social Media 52

Social Media Marketing Advertising B2B 52

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”

Contracts 112

Contracts B2C Social Media B2B 112

Event Industry News

NOVEMBER 23, 2020

The #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified.

Social Media 106

Social Media B2B 2021 Education 106

Event Marketer

JULY 3, 2024

Agency: Design Scene) LINKEDIN’S NETWORKING TECH For LinkedIn and its clients, the famed Carlton Hotel was “The Place to B2B” at Cannes. There were also branded, social media-friendly spaces for photo moments, as well as a coffee bar serving refreshments.

2024 289

2024 Advertising 2023 Consulting 289

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Social media is forever evolving. Short-form content will remain popular With apps like TikTok and features like Instagram Reels and YouTube Shorts, short-form video content has taken social media by storm. Now, we can harness technology.

Social Media 52

Social Media 2023 2013 2022 52

Nunify

JANUARY 4, 2022

73% of B2B marketers say events are best for customer engagement. 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration. Other top skills were Presenting in virtual event (57%), Remote coaching (28%) , Social media (23%) – ( MarketingCharts ). Event Professional’s Outlook.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Bizzabo

DECEMBER 17, 2018

B2B Event Industry Statistics. Social Media Promotion. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 5-8 weeks is the average time B2B companies spend planning events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

B2B 52

B2B Marketing Social Media Technology 52

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

B2B 71

B2B Speakers Events Education 71

Smart Meetings

JULY 6, 2022

Event professionals have long embraced everything from social media to virtual reality in order to create more engaging and immersive experiences for their guests. From legacy Fortune 100 institutions to inventive start-ups, Ryan Gould brings extensive experience with a wide range of B2B clients.

2022 264

2022 Meetings 2020 Technology 264

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Consider including your booth number, social media handles, and a special show promo code inside each bag.

Trade Shows 221

Trade Shows B2B Sponsorships B2C 221

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Our parents hated social media, now they’re all of Facebook. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year.

Hotels 246

Hotels Hospitality B2C 2017 246