SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? Just like Facebook, Twitter, Instagram and all the other social media platforms, LinkedIn has also now become something more than a platform for building a professional network. . The Need for Influencer Marketing.

Social Media 80

Social Media Marketing B2B Education 80

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Oveit

OCTOBER 18, 2018

Visual content is very appreciated and the mix between it and social media is irresistible, but not all event planners have the time to deal with the numerous social platforms that are available today. Not all social media platforms will help you as much when promoting your event, or at least not in the same way.

Social Media 75

Social Media B2B 2018 Marketing 75

Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

Speakers 195

Speakers Social Media Advertising Event Management 195

Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

Speakers 195

Speakers Social Media Advertising Event Management 195

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 207

Insurance B2C Social Media B2B 207

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Is it just getting an influencer on board to promote your products on social media? We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.

B2B 81

B2B Marketing B2C Social Media 81

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. A mixture of organic and paid ads is a winning strategy for any social media platform. For some events, especially B2B ones, there might not be trends out there that you can hook into. Event marketing on TikTok is no different.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media B2B Tech Marketing 176

Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5

Marketing 195

Marketing B2C Ecommerce Social Media 195

EventBank Insights

JANUARY 6, 2020

In B2B marketing, personal interactions will continue to be important. As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Niche Social Platforms Going Strong. Wence Wenceslao, Digital Hub Lead, Unilever Philippines.

2020 139

2020 Marketing Social Media B2B 139

The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

Social Media 52

Social Media 2023 2024 2022 52

Eventmobi

SEPTEMBER 8, 2023

B2B Marketing Exchange B2B Marketing Exchange is a hub for the latest tactics in B2B marketing. What we like: Effective use of video content Easy access to session recordings Integration of social media Takeaway: The power of integrating multimedia and social media for effective event marketing.

Social Media 195

Social Media Speakers B2B Tech 195

The Castle Group

OCTOBER 19, 2023

What are social media channels? Social media channels enable the creation, sharing, and exchange of content across billions of devices for billions of people. Today’s social media platforms are a far cry from the basic HTML-coded Myspace pages of the early 00’s.

Social Media 52

Social Media Marketing Advertising B2B 52

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”

Contracts 112

Contracts B2C Social Media B2B 112

Event Industry News

NOVEMBER 23, 2020

The #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified.

Social Media 106

Social Media B2B 2021 Education 106

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Social media is forever evolving. Short-form content will remain popular With apps like TikTok and features like Instagram Reels and YouTube Shorts, short-form video content has taken social media by storm. Now, we can harness technology.

Social Media 52

Social Media 2023 2013 2022 52

Nunify

JANUARY 4, 2022

73% of B2B marketers say events are best for customer engagement. 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration. Other top skills were Presenting in virtual event (57%), Remote coaching (28%) , Social media (23%) – ( MarketingCharts ). Event Professional’s Outlook.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Bizzabo

DECEMBER 17, 2018

B2B Event Industry Statistics. Social Media Promotion. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 5-8 weeks is the average time B2B companies spend planning events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

B2B 52

B2B Marketing Social Media Technology 52

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

B2B 71

B2B Speakers Events Education 71

Smart Meetings

JANUARY 4, 2024

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Consider including your booth number, social media handles, and a special show promo code inside each bag.

Trade Shows 221

Trade Shows B2B Sponsorships B2C 221

Eventory

MARCH 28, 2018

75% of B2B marketers say that in-person events, for the last six years, have been rated as the most effective tactic. or social media communication focused on increasing brand awareness. Later on, we mixed it with Brand24’s great inputs in terms of the social media and brand monitoring.

Social Media 113

Social Media B2B Marketing Events 113

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Marketo Events

FEBRUARY 16, 2018

They use algorithms that pool data from all social networks, which makes finding the right influencers easy. Do this by engaging with them on social media first. You can also take advantage of the media buzz and borrow social proof with publications. Contribute to the content they create, and help them share it.

Social Media 167

Social Media Marketing 2014 Speakers 167

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. You can also partner with industry networks and influencers to reach a wider audience by co-creating content together – from articles to social media posts. How to Amplify Your Brand Exposure?

B2B 52

B2B Marketing Tech Social Media 52

Eventmobi

FEBRUARY 15, 2019

Social Media Examiner has an entire YouTube playlist devoted to its Social Media Marketing world annual event. Consider conducting brief speaker interviews and sharing them on social media to promote a live-streamed presentation. This is something sponsors promoted on your app are sure to appreciate too!).

Marketing 152

Marketing Social Media Speakers 2018 152

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

Management Events

NOVEMBER 9, 2022

Here are four reasons why customer trust is essential in B2B sales: 1. This is because information is readily available at their fingertips – through your website, ads, social media pages, eBooks, reports, and more. As the B2B sales cycle is long, you need to have as many touchpoints as possible with prospects.

B2B 52

B2B Social Media 2020 Marketing 52

Attendease

JULY 9, 2024

Here are some important marketing channels to consider: Social media An active social presence lets you promote exhibitors, tease special activations, give sponsor shout-outs, and build major buzz around your event. Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Here are some important marketing channels to consider: Social media An active social presence lets you promote exhibitors, tease special activations, give sponsor shout-outs, and build major buzz around your event. Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

PCMA Convene

JANUARY 30, 2020

Be intentional about your word-of-mouth marketing by creating event features that are so unique, compelling, and special that your audience can’t help but talk about them on their social-media feeds or with their colleagues. Read about it at convn.org/WOM-effect.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112