Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Social media is forever evolving. Short-form content will remain popular With apps like TikTok and features like Instagram Reels and YouTube Shorts, short-form video content has taken social media by storm. Now, we can harness technology.

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Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide. The videos released across social media channels and www.wecreateexperiences.co.uk

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Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

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SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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Management Events

AUGUST 5, 2024

In the fast-paced world of B2B sales, every minute counts. A quick scan of your prospect’s LinkedIn profile and their company’s social media pages can reveal a treasure trove of rapport-building opportunities. Engage with their content: Actively engage with their company’s social media posts and articles.

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CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

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Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

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Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

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Speakers Social Media Advertising Event Management 195

Plan Your Meetings

MARCH 8, 2018

The organic distribution of social media post, especially by brands, has plummeted. No social media platform remains static. The post B2B social media algorithm woes and changes ahead appeared first on Plan Your Meetings @ Meeting Professionals International. It’s no secret. CC) Esther Vargas.

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Social Media B2B Meetings Management 41

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? Just like Facebook, Twitter, Instagram and all the other social media platforms, LinkedIn has also now become something more than a platform for building a professional network. . The Need for Influencer Marketing.

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Social Media Marketing B2B Advertising 80

Oveit

OCTOBER 18, 2018

Visual content is very appreciated and the mix between it and social media is irresistible, but not all event planners have the time to deal with the numerous social platforms that are available today. Not all social media platforms will help you as much when promoting your event, or at least not in the same way.

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Social Media B2B 2018 Marketing 75

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Is it just getting an influencer on board to promote your products on social media? We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.

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Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

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Management Events

NOVEMBER 9, 2022

Here are four reasons why customer trust is essential in B2B sales: 1. This is because information is readily available at their fingertips – through your website, ads, social media pages, eBooks, reports, and more. As the B2B sales cycle is long, you need to have as many touchpoints as possible with prospects.

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Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

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Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

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B2B Speakers Events Education 71

Management Events

FEBRUARY 21, 2023

HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%). We walk you through several B2B marketing strategies that can generate high-quality leads and improve business outcomes.

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B2B Marketing Trade Shows Social Media 52

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

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Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

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webMOBI

JUNE 19, 2018

That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […]. The post Innovative B2B event marketing ideas appeared first on WebMobi.

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B2B Event Marketing Marketing Social Media 63

Velvet Chainsaw

OCTOBER 12, 2018

Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. Blogs Still A Top Platform For Content.

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Smart Meetings

JANUARY 4, 2024

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

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Marketing Social Media Advertising B2B 105

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority.

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Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5

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Marketing B2C Ecommerce Social Media 195

Management Events

AUGUST 1, 2022

It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. million app downloads and 153 social media impressions. Use Virtuality to Enhance Connections.

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B2B 2026 Technology Social Media 52

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Create an event hashtag and encourage target attendees to post about the event on social media websites using the hashtag.

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Hubilo Blog

OCTOBER 16, 2019

However, the landscape is also evolving, and these changes are putting the onus on B2B companies to maximize their event presence and raise their game. Case in point: according to Frost & Sullivan, the B2B e-commerce market is growing and will reach $6.7 Promote the event on social media. Social media mentions.

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SmartMeetings

FEBRUARY 26, 2024

Social Media Advertising Testing posts and graphics can help marketers gauge audience response and help determine the best-performing content for ad spend. Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months.

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Event Marketing Marketing Social Media Advertising 84

Eventmobi

SEPTEMBER 8, 2023

B2B Marketing Exchange B2B Marketing Exchange is a hub for the latest tactics in B2B marketing. What we like: Effective use of video content Easy access to session recordings Integration of social media Takeaway: The power of integrating multimedia and social media for effective event marketing.

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Social Media B2B Speakers Tech 195

Plan Your Meetings

AUGUST 27, 2018

All the cool kids jump ship from a social media platform once it gets too mainstream or too corporatized. RELATED STORY: 6 tools to extend the life of social media content. Possible benefit: You just may be viewed as being on the bleeding edge of the most recent social media evolution…no too bad, eh?

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Social Media B2B Tech Marketing 28

Event Industry News

MAY 16, 2018

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

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Eventbase

MAY 2, 2019

For B2B organizations, live events are also among the top three sources of leads alongside search and email. To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share.

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Social Media 2019 Trade Shows B2B 40

Event Industry News

NOVEMBER 23, 2020

The #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified.

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Social Media B2B 2021 Education 106

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. A mixture of organic and paid ads is a winning strategy for any social media platform. For some events, especially B2B ones, there might not be trends out there that you can hook into. Event marketing on TikTok is no different.

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Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Social Media Marketing.

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