This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. Reducing Travel’s Carbon Cost In addition to ensuring the venue meets WCEFs sustainability standards, an important consideration is its accessibility can you get there via public transport?
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Not only will you save money, but you’ll also be doing a lot for sustainability.
According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Make attendees the center of attention during the event and utilize post-event resources as an effective way to sustain a buzz following the event.
Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. The return has been uneven depending on the region and the industry.
Behavioural analysis on social networks and digital platforms Another valuable source of information for audience segmentation is the behaviour they show on socialmedia, forums or even on the registration pages and the event app (if there is one). Observe: What is the interaction with your posts (comments, likes, shares).
Louise and James also discuss making use of venue ‘downtime’, where possible, for community projects, how shows have stepped up, incorporating tech to make takeaways digital rather than paper – for exhibitors and visitors, putting socialmedia to work and much more. To keep up to date with all the news, subscribe for free here.
Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry socialmedia influencer. She is currently the Head of Events with SITE Global.
They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for socialmedia influencers. We know that socialmedia can be used to extend an event’s reach exponentially. So, why influencers?
Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Socialmedia engagement: How much buzz did your event generate online? Tease the event on socialmedia.
It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. million app downloads and 153 socialmedia impressions. Use Virtuality to Enhance Connections.
A series of ‘Buyer’s Guides’ focused on the news, kit, solutions and best practice across specific sections of the event model – exhibitions, festivals, conferences, venues and sustainability – all have their own annual EIN supplements. Handle all socialmedia campaigns – from concept to completion.
Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2B events. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustained event success.
Eventtia is a leading event management software provider, delivering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustained event success.
Embrace Sustainability: Use Recycled and Recyclable Materials. If you’ve never been, look for pics on socialmedia or ask the event planners what’s been done in the past. Bonus tip: adding spotlights from the upper-level rigging or snapping pics and sharing them to socialmedia can help build buzz.
In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.
Pharma meeting planners are experts in socialmedia marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. The data and insights help you improve future events.
The Ultimate Design Handbook: The conference planner’s guide to creating an impeccably designed event, from design principles and spatial design to digital and sustainable design. Instagram For Events : Check out some of the ways you can promote your event and engage millennials into your event through socialmedia.
In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.
It has become the best-attended B2B construction tradeshow in Australia. . Sustainable Prosperity Conference. A very trendy conference for you to attend if you want to contribute to the sustainability movement. Sydney Build Expo is one of the biggest and leading events for construction, infrastructure and architecture.
Yes, many of them are born mobile and could be classified as socialmedia loving Gen Z’s, however a 60-year old baby boomer that lives on their tablet could be considered an e-literate, too. Maintaining relevance in the B2B world. I saw a great application of tech at a B2B event recently.
At present, this future might sound far-fetched to be implemented for B2B shows, especially where tactile engagement is key to close deals. Similar to the virtual events of 2020-21 what this loses in face-to-face interactions, it can make up for in convenience – attracting global audiences and sustainability.
These types of events are often used to convert B2B prospects by providing valuable or exclusive information, but workshops can also be used for internal trainings. A workshop event—often used in B2B event marketing strategies—is one or more educational lectures that give attendees hands-on experience with the subject matter.
Marketing and Promotion: they allow for integration with digital marketing tools, such as email marketing, socialmedia advertising and web analytics, for effective event promotion. Sustainability: by reducing the need for physical tickets, digital platforms support sustainable and green event initiatives.
Times are Changing: Learn Sustainable Event Planning. The Ultimate Strategy to Market Your B2B Events. Why Good SocialMedia Strategy Synonymous to Smart Event Planning. Stress Management: Tips for Event Planners. The 10 Commandments of Event Budgeting. 7 Major Event Planning Problems and How to Solve Them.
Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. Schedule announcements, email newsletter flow, socialmedia posts and other content about your participation. Engage on socialmedia, too. Step 3: Keep everything on track.
Key Takeaway: LiveWorx is a shining example of strategic, sustainable event growth. Always look for ways to improve the attendee experience and aim for continuous, sustainable growth. The PTC events team understands that a proper B2B event marketing strategy includes many different event types and initiatives. The Thing Event.
According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. 35% purchased/boosted a socialmedia ad. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years.
It’s also important to familiarize yourself with meeting design trends in the B2B segment and also consider to what extent contact initiation between service/product providers and their interested parties can be improved using meeting design technologies. Technology could of course help to do so. Co-Working Congress. "An
A sponsor can be a brand, non-profit, agency, or individuals such as socialmedia influencers. Instead of displaying their brand in the game, they went a step further with their #ThatsGold one-year long socialmedia campaign. Energy & Sustainability Sponsor. Outreach & Media Sponsor. Venue Sponsor.
Comments and discussions on influencer socialmedia posts, blog articles or other assets that youve commissioned with industry publications or trade associations, interactions at other industry events, etc. Outreach at this stage generally focuses on audiences that arent yours already. What does that look like?
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Business Tech Expo is Texas' largest business tech B2B trade show, conference & networking event, it brings together thousands of business owners and decision-makers to shop for products & services from suppliers.
Partnerships with distinguished retail groups like Pernod Ricard, Richemont, and Pierre Fabre showcase Eventtia’s commitment to resolving immediate planning challenges and creating and sustaining comprehensive event planning ecosystems across diverse departments and brands. Discover more details on Eventtia’s pricing page.
It’s also important to familiarize yourself with meeting design trends in the B2B segment and also consider to what extent contact initiation between service/product providers and their interested parties can be improved using meeting design technologies. Technology could of course help to do so. Co-Working Congress. "An
Thought leadership events may intersect with other b2b event marketing initiatives like sales acceleration events, networking events, customer appreciation events or even user conferences in form. The complex and controversial issue was discussed by city officials, relief organizers, non-profits, and sustainability experts.
The noise from socialmedia, emails, and ads have driven more and more people in search of authentic connections. You can personalize based on the persona, or the industry expertise that person has—this would mean differentiating between someone who works in B2B tech and someone who works in health services or financial services.
Entrepreneurship Personality development Publics Speaking and presentation Managing personal finances Health and nutrition Sustainability and innovation . In the b2b industry, 62% of marketers count storytelling as one of the most effective marketing tactics. You can even repurpose it as a socialmedia post or YouTube video.
For an example of a successful virtual conference, look no further than SaaStr Annual 2020 , the world’s largest B2B Software Conference. More Sustainable. This makes them a much more sustainable event compared to their in-person counterparts. We’ll dive deeper into the differences later. Source: SaaStr Annual.
SocialMedia Week. Gain insight into how your brand can make the most out of this surge of new viewers and extended socialmedia time in the coming weeks and months. B2B Online Virtual Summit. MGA Fintech Growth Summit. MAY 2020 VIRTUAL EVENTS. Description. Think 2021. 2021 will be even better.
Good businesses, the kind that you want to partner with these days, are profitable for certain, but for many people, where culture matters most, they are also likable, creative, innovative, energetic, purpose-driven, responsible, and sustainable. We're trying to encourage people to be more sustainable, to use less paper.”
If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Choose bags made of durable, sustainable materials like eco-friendly cotton canvas or upcycled materials.
The United Nations’ 17 Sustainable Development Goals. The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Sustainable initiatives became more common in the business events industry in 2019. Jasmine Zhu.
Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Techsytalk. Meetingsnet.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content