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Yes, the event business has officially entered the realm of high-tech. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game. Here are the 11 event tech trends you don’t want to miss. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Create an event hashtag and encourage target attendees to post about the event on socialmedia websites using the hashtag.
What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. Look to your audience for guidance on this one.
While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. A business can spend millions of dollars on an event and end up with a measurement of socialmedia engagements and leads.
It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of socialmedia buzz before the event. GET YOUR TECH LEVELS RIGHT.
The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.
All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.
Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Socialmedia posts Company blog posts Email blasts Remember to collect the socialmedia handles of your speakers during the planning process so you can tag them in your posts.
Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Socialmedia posts Company blog posts Email blasts Remember to collect the socialmedia handles of your speakers during the planning process so you can tag them in your posts.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Do you remember the time when all the socialmedia platforms were just used for connecting with friends? Just like Facebook, Twitter, Instagram and all the other socialmedia platforms, LinkedIn has also now become something more than a platform for building a professional network. . The Need for Influencer Marketing.
Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation. Connect Your Website to Your Event Tech Integrate your event tech stack into your website. Collision Collision is one of the world’s biggest tech conferences, attracting attendees from across the globe.
A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize socialmedia.
It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of socialmedia buzz before the event. GET YOUR TECH LEVELS RIGHT.
It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of socialmedia buzz before the event. GET YOUR TECH LEVELS RIGHT.
Event promotion and socialmedia have always been a match made in heaven. A mixture of organic and paid ads is a winning strategy for any socialmedia platform. Social Tables asked PureTuber CMO and digital marketing expert Rameez Usmani to share thoughts on how to make TikTok work for businesses.
Top 3 challenges APAC region faced with virtual events were lack of engagement, tech issues and lack of knowledge with the format or tech ( AMEX , 2022). 73% of B2B marketers say events are best for customer engagement. 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration.
Agency: Design Scene) LINKEDIN’S NETWORKING TECH For LinkedIn and its clients, the famed Carlton Hotel was “The Place to B2B” at Cannes. There were also branded, socialmedia-friendly spaces for photo moments, as well as a coffee bar serving refreshments.
MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Our parents hated socialmedia, now they’re all of Facebook. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year.
But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Event tech.
Developers can access Swoogo’s API documentation to create custom integrations, ensuring the platform fits seamlessly into existing tech stacks. Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events.
Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Socialmedia engagement: How much buzz did your event generate online? Tease the event on socialmedia.
Other ways to boost event engagement include adding some game elements aligned to your event goals, using new tech like VR and live streaming, and having a “why” for your event. Top New Tech To Use For Your Events. You also need the crowd that goes with it, aka socialmedia, and the online influencers who lead them.
Next, choose reliable vendorscaterers, decorators, and tech teamsand clearly define what you expect from them. Promotion and Marketing Market your event to the right audience using socialmedia, emails, and online ads. Check for easy access, parking, and the right capacity. Engage influencers or partners to help spread the word.
They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry socialmedia influencer. She truly loves her job!
These aim to educate attendees on tech ideas and products while also encouraging networking. of people say they prefer in-person B2B conferences because of the networking possibilities. of people expect in-person conferences to use modern tech. Academic conferences are very different from, say, technology conferences.
In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. Here are 7 key tactics designed to maximize brand exposure and solidify your organization’s position as a thought leader in the ever-evolving tech business landscape: 1. How to Amplify Your Brand Exposure?
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?
In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?
While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on socialmedia. Media coverage. Reach on socialmedia. Socialmedia engagement. Mentions in online media. Socialmedia engagement.
Evaluate your current event tech stack, and research which platforms will support it. On the other hand, if you’re feeling ambitious, find your ideal virtual event platform and update your tech stack to match it. Work together on socialmedia content and promotions. SocialMedia Strategies Summit.
Returning as a judge for the 2018 Event Technology Awards is James Morgan, Founder of Event Tech Lab. Company: Event Tech Lab. James Morgan is the founder of Event Tech Lab; a marketing and communications incubator for Event Tech Start Ups. That’s how Event Tech Lab came about. Facebook – I’m a social animal.
eBook: Using Tech to Track Event ROI. Content marketing, big data, mobile marketing, and socialmedia—all of these make up a lot of what experiential is naturally good at. Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events.
Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. For more B2B event marketing ideas, check out the Moment Marketing Report. Source: B2B News Network.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities. April 27, 2020.
When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic socialmedia or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.
A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. Event tech. Ways to recruit speakers include reaching out directly on socialmedia and talking to local universities to see if any faculty members would be interested.
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. Translating Emerging Tech To Live Events. The episode touches on everything from live events and emerging tech, young people in tech, and InfoComm 2018’s Center Stage! Click To Tweet.
They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for socialmedia influencers. We know that socialmedia can be used to extend an event’s reach exponentially. So, why influencers?
In November 2013 the EIN team introduced the Event Tech marque, in the shape of a paid for conference followed by the inaugural Event Technology Awards (ETA), which spawned Event Tech Live UK & Europe’s first edition the following year. Handle all socialmedia campaigns – from concept to completion.
Data and tech tools make it easier than ever to collect and effectively use behavioral data.”. PR includes many tools and tactics, including influencer marketing, organic socialmedia, infographics, video, storytelling, community relations programs, charitable initiatives, and more,” she said. More on Marketing.
Though companies like Meta seem to be leading the charge in creating the future of the metaverse, Leonhard noted that the tech giant should be disconnected from the debate of the metaverse in general. It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. Use Virtuality to Enhance Connections.
We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to socialmedia, to content marketing. SMW SocialMedia Week: Lagos. B2B Marketing Exchange. SocialMedia Marketing World. SocialMedia Week: New York. back to top.
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