SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Advertising 108

Advertising B2B Event Marketing Marketing 108

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Ins'Tent

OCTOBER 4, 2019

So, your trade show is over. Typically, these prospects make a purchase after a trade show is over — not during the main event. Typically, these prospects make a purchase after a trade show is over — not during the main event. Thank visitors for coming to your trade show booth. w attendees h?v?

Trade Shows 65

Trade Shows Social Media B2B Marketing 65

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media B2B Tech Marketing 176

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. Start digitizing your B2B marketing efforts. One of the answers is digitized marketing. So how exactly do you do that?

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Eventinterface

JULY 2, 2016

When you secure a spot at a trade show or event, do not go in all guns blazing. Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Create hashtags and create a buzz.

Conference 124

Conference Trade Shows B2C Social Media 124

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Other methods that go hand in hand with event marketing are content marketing, email marketing, and social media marketing. . Trade show.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy. Don’t forget to engage with attendees on social media, too.

Trade Shows 52

Trade Shows B2B Social Media 2024 52

Bizzabo

DECEMBER 17, 2018

B2B Event Industry Statistics. Social Media Promotion. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 5-8 weeks is the average time B2B companies spend planning events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventmobi

MARCH 6, 2024

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. Social dashboard and media wall to maximize reach, connect attendees, and run social media analytics.

Event Management 195

Event Management 2024 Management Trade Shows 195

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Smart event organizers start early, using the event hashtag on social media. Create Critical Mass.

Trade Shows 53

Trade Shows B2B Travel Social Media 53

Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Use your inside sales people or a B2B telemarketing service to follow up on the phone. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

Marketing 167

Marketing B2B Trade Shows Social Media 167

Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Engage on social media, too.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Event Industry News

APRIL 8, 2019

Help editors become ambassadors. If you want an overseas editor to talk about your trade show nothing is going to beat them experiencing it first-hand. So consider running paid for media delegations. Take an honest look at your show features. So be prepared to translate your news.

Trade Shows 104

Trade Shows B2B Banking Social Media 104

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

PCMA Convene

JUNE 22, 2020

For the past several months, event organizers — skilled in producing trade shows and conferences in physical environments — have been navigating the uncharted terrain of digital events, many for the first time.

Marketing 126

Marketing Trade Shows B2B Social Media 126

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 98

Social Media Advertising B2B B2C 98

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

Conference 111

Conference Sponsorships Trade Shows Insurance 111

Hubilo Blog

OCTOBER 16, 2019

However, the landscape is also evolving, and these changes are putting the onus on B2B companies to maximize their event presence and raise their game. Case in point: according to Frost & Sullivan, the B2B e-commerce market is growing and will reach $6.7 Promote the event on social media. Social media mentions.

B2B 45

B2B 2020 Social Media Trade Shows 45

Eventtia

JANUARY 15, 2025

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Keep the buzz going online with social media. Create experiences that people enjoy and remember.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. According to Forrester Research, events make up for 24% of the B2B marketing budget. How to Promote Your Event on Social Media. Katy Geller, Marketing Communications Manager at Franchise Media Update. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

B2B 52

B2B Trade Shows Social Media Events 52

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. That is the highly competitive nature of today’s trade show landscape. Many factors play a role here, from technology to the natural charm of your trade show staff.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

Management Events

FEBRUARY 21, 2023

HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%). Other valuable methods are networking events, trade shows, and industry-specific panels and forums. Your content should be relevant to your target buyers.

B2B 52

B2B Marketing Trade Shows Social Media 52

SpotMe Blog

MAY 4, 2021

Trade shows. Work together on social media content and promotions. These boxes will make great shareable photos for social media. This year it offers its first all-digital show. Social Media Strategies Summit. Ultimately, they’re longer, larger, and more involved. . Technology.

2021 130

2021 Conference Social Media Healthcare 130

Eventtia

NOVEMBER 7, 2024

Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and trade shows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. Trade Shows and Expos : Bringing together industry leaders and customers.

Event Management 118

Event Management Management Speakers Trade Shows 118

Hubilo Blog

MAY 23, 2020

However, the digital reach of any event organizer can get you a great deal of brand visibility should they have a strong social media presence. Forget social media alone but many event organizers have the best and the most accurate contact database that can be leveraged through systematic email blasts. This is real gold!

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Geek

MAY 25, 2016

Though social media and the internet play an ever-increasing role in networking, the simple truth of the matter is that humans are hard-wired to form deeper, more meaningful connections in-person. That’s exactly why marketing events are so important for b2b marketers. Questions to ask about every b2b event you'd like to attend.

B2B 60

B2B Trade Shows Social Media Conference 60

Endless Events

NOVEMBER 2, 2021

For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. Creating an ideal attendee experience is almost second nature to her.

Trade Shows 127

Trade Shows 2007 Education Events 127

e2m.live

MAY 20, 2020

Apart from the default live Q&A and polling features, a virtual event app comes with a social wall of its own. You can set up event-specific social media walls and can select the top attendee image/images to posts on your company’s social media handles. Virtual Trade Show Booth. And much more….

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Hubilo Blog

FEBRUARY 5, 2019

With every year that passes by, event industry and trade show sector has something new to engage the audience. So, here is an article showcasing the latest trade show tech trends for the current year of 2019. To know more about the event technology to be used in trade shows for 2019, read here.

B2C 61

B2C Trade Shows 2019 B2B 61

Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next trade show or conference.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

Eventbase

MAY 2, 2019

For B2B organizations, live events are also among the top three sources of leads alongside search and email. To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share. The best moments are going to be unexpected and interactive.

Social Media 40

Social Media 2019 Trade Shows B2B 40

PCMA Convene

JULY 31, 2017

Early on the CVB realized that, even after pumping up traditional efforts — investing in a larger trade-show booth and a new ad campaign — it needed to try something different to catch the attention of event organizers who typically skim over its name. Why choose a leisure-travel writer instead of a traditional meeting planner?

Marketing 81

Marketing Meetings Social Media 2013 81