This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services.
Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. This posed a big question that every event organizer asks, which is, “ How do I structure sponsorship deals for virtual events? ” How to Evaluate Virtual Event Sponsorship?
What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. Did you see a speaker attending that you love?
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Sponsorship and exhibitor management. Automated call out for speakers. Powerful session scheduling. Attendee tracking.
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker. Because of this, summits usually feature influential speakers.
You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Speakers can break up a larger audience into breakout rooms and then call everyone back together at the end of the session. Event planning terms: B.
A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. These are events where all speakers are physically present at the event venue. These are events where all speakers are physically present at the event venue. Not sure where to begin?
Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
73% of B2B marketers say events are best for customer engagement. 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration. 76% marketers say email is the best channel to drive event registrations followed by social media (60%), Paid digital advertising (51%), B2B partnerships (51%) ( Markletic , 2021).
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Offer event sponsorships and contra deals. These brands may charge a big price tag for that sponsorship deal. Say there’s an international event speaker that will guarantee those registrations come rolling in. The only problem?
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
The agency will focus exclusively on providing the four key components of world-leading virtual experiences: creating engaging content, technical experience management, speaker support and increasing sponsorship. This isn’t as big a change as you might think,” say Chief Creative Officer, Matthew Wall (pictured). Sponsored Content.
Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Read more : Strategies to Increase Event Sponsorship: How to Get More Sponsors 10 Essential Elements of a Successful Trade Show Planning a successful trade show takes careful planning and preparation.
Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Read more : Strategies to Increase Event Sponsorship: How to Get More Sponsors 10 Essential Elements of a Successful Trade Show Planning a successful trade show takes careful planning and preparation.
Sponsorships remain one of the best ways to fund an event, but let’s admit it, getting sponsorships for your event is often very challenging, especially if you don’t know where to look. Without further ado, let us begin by learning the best practices of selling more sponsorships.
To help you plan for your next B2B-oriented educational roadshow series, we came up with a list of five things to avoid that we wish we had known when kicking off our six-city tour. Don’t be afraid to pull the plug on an event if all hell breaks loose. Unfortunately, it just wasn’t possible.
Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!
In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact report found that only 15% of B2B decision-makers surveyed rated the quality of thought leadership within their industries as “very good or excellent”.
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”
Amount of time preferred by attendees for a presentation (single-speaker event). Sponsez – The Opportunity in B2B Event Sponsorships. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs. Projected job growth rate for events industry from 2014-2024. 4 – 46%.
B2B Event Industry Statistics. Event Sponsorship. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 5-8 weeks is the average time B2B companies spend planning events.
They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. Liz launched Liz King Events.
Having the best speakers and content is obviously a ‘must’. Too many events that are reliant on vendor revenue in the form of sponsorship or exhibition sales focus their main messaging on benefits of their event to the vendor community (sellers). A key part of most events is bringing buyers and sellers together.
Cecilia Lavin , a regular event industry speaker and regional EMEA VP of the International Live Events Association, has been a game changer in the industry for over 14 years. Events are his job and his passion.
Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. For more B2B event marketing ideas, check out the Moment Marketing Report. Source: B2B News Network.
Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events. Sponsorship Opportunities : Enhanced visibility for sponsors. Content Management : Easy updates to agendas and speaker information.
You will need a crew of people to help in the event’s success, from marketing to conducting and managing the event, taking care of the speakers, making sure that everything is going as per what is planned in the schedule, etc. Ensure that your speakers are trained and speak what is required without drifting away from the topic too much.
You will need a crew of people to help in the event’s success, from marketing to conducting and managing the event, taking care of the speakers, making sure that everything is going as per what is planned in the schedule, etc. Ensure that your speakers are trained and speak what is required without drifting away from the topic too much.
You will need a crew of people to help in the event’s success, from marketing to conducting and managing the event, taking care of the speakers, making sure that everything is going as per what is planned in the schedule, etc. Ensure that your speakers are trained and speak what is required without drifting away from the topic too much.
This episode was organised in a truly hybrid sense, which means the event was hosted in a hybrid venue, with a hybrid panel of speakers curated for our hybrid audience. . Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. Watch the full Episode 5 from GEVME’s Digital Event Series.
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . 5) Build Credibility With Sponsorships. Feature sponsor-provided speakers, keynotes, or workshops.
This may leave the speaker with fewer listeners, but it’s better to have 20 engaged listeners than 100 uninterested ones.”. Melissa Noakes, head of events and divisional sponsorship commented: “It’s undoubtedly true that what audiences want from live experiences is changing. 22/09/2017 10:00:31.
Consider inviting some of your members, speakers, or past attendees to check out your top platform choices and provide their feedback. Bizzabo Bizzabo is a comprehensive event management solution for B2B conferences. Its software offers standard event management features, such as registration, marketing, and event analytics.
Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Picture this: Your keynote speaker calls to cancel five days before your event. Prepare for the unexpected: A speaker no-show?
Speaker Engagement. Though there may be much anticipation for a particular speaker to take the stage, a speaker’s performance is ultimately determined by the audience. One way to gauge interest in speakers is by measuring the amount of profile views they receive within the app. Sponsorship Page Engagement.
Having the best speakers and content is obviously a ‘must’. Too many events that are reliant on vendor revenue in the form of sponsorship or exhibition sales focus their main messaging on benefits of their event to the vendor community (sellers). A key part of most events is bringing buyers and sellers together.
Whether your main objective is to increase audience engagement , maximize revenue, or obtain more event sponsorships , this list will help you gauge event success. Speaker Engagement. The audience ultimately determines a speaker's performance. If the speaker doesn't resonate with the audience, the presentation wasn't a success.
Selecting the right vendors, getting good speakers on board and looking for sponsorship are just a few of these event essentials. Ultimate list of Keynote Speakers for your Conference. Ultimate list of Keynote Speakers for your Conference. How to get Best Speakers for Your Event? Why Event Sponsorship is Necessary?
You can also push notifications about sponsorships, exhibits, and speaking sessions to draw more traffic. You can see event metrics on session attendance, topics and speakers of high interest, popular exhibitors, and more. Speaker bios and session descriptions to learn more about the content and presenters.
In the world of B2B business, events were a staple, at least until the pandemic disrupted the world in every imaginable way possible. If you are hosting a hybrid event, all you need is a good background, reliable internet connection, a professional ambiance, and an extraordinary speaker. A good event is only as good as its sponsors.
Managing Event Registrations, the Event Agenda and Speakers. Learning about event speakers. Event sponsors are absolutely essential for making B2B events possible. Event marketers have multiple ways of making an event worthwhile through sponsorship packages. These include: Dedicated sponsorship pages.
This will mean an inevitable shift towards experiential sponsorships and exhibitions. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred. Because our speakers attend the full event, attendees really can get to know them on a more personal level.
Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. B2B Marketing Exchange. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit Phoenix.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content