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Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Do you know how to plan a tradeshow? Use our guide to tradeshow planning and achieve memorable exhibitions that are organised in a highly successful way. About tradeshows & exhibitions. Tradeshows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.
The way B2B buyers purchase goods and services has changed. While there are many associations that successfully process meeting registrations using their AMS, there are very few that have a highly integrated exposition- or speaker-management system. Exhibits are less about lead generation and more about nurturing.
All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.
Most of our larger events have gone to face-to-face, especially when there’s that B2Btradeshow component. The really great speakers cross the stage every 7 to 10 minutes so people have to physically turn their head “That causes a physicality change, even if it’s really slight,” she said. Jennifer O’Grady.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a tradeshow is a B2B event. Speakers can break up a larger audience into breakout rooms and then call everyone back together at the end of the session. Consumer show.
These are interesting times for tradeshows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2Bshows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Good speakers, entertaining visuals, or games keep people interested. Whether you’re planning corporate, consumer, or B2B events, the checklist simplifies every step of the process.
They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. Liz launched Liz King Events.
As an event professional, you may understand the science of producing a tradeshow—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the tradeshow? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.”
Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event. Bizzabo Bizzabo is a comprehensive event management solution for B2B conferences.
45% of future B2B events will be completely virtual, according to new research from LinkedIn, the world’s largest professional network. The study of 200 B2B event organisers in UKI finds 72% of businesses will maintain virtual events in the long term and 77% are interested in organising hybrids.
Event planners across various industries, including corporate planners, associations, tradeshow organizers, and conference coordinators, benefit from Swoogo’s features. Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events.
In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Your speakers will be able to provide great content for international media, and if they have a global reputation, the overseas media will want to hear from them. . Help editors become ambassadors. If you want an overseas editor to talk about your tradeshow nothing is going to beat them experiencing it first-hand.
SIAL’s overall event network includes 10 shows worldwide, including France, Canada, China, the Middle East, India and Jakarta, with a total of 700,000 attendees and 16,000 exhibitors annually. Benson will be the keynote speaker on day two of the Pizza Expo. NASDA’s goal is to recruit states and select companies. market,” she says.
Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and tradeshows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. TradeShows and Expos : Bringing together industry leaders and customers.
WCEF compensates or offsets the carbon foot-print of all its speakers travel and we encourage other participants to do so on their part as well,Sjstedt said. I dont need to have that burden. I can have a variety of selections to pick from depending on when and what I need.
Organising an event that influences your attendees is not just about having an attention-grabbing venue or great speakers. This information will guide your choice of speakers, topics and dynamics, and allow you to group attendees into specific segments. ” “What level of knowledge or experience do you have on this subject?
B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.
We’re a B2B company and our sales lifecycle varies depending on whether we are selling a catalog part or a custom solution. Before the pandemic, we would exhibit at tradeshows. We’re going to exhibit at a tradeshow this year, and we all know that the attendance is going to be slashed.
RecFest, the world’s largest and UK’s only B2B festival for the talent acquisition industry returns to celebrate its sector next week on July 7, 2022 at new home, Knebworth House. The sold-out event features 10 stages which will play host to over 100 game-changing speakers from both inside and outside the talent acquisition industry.
B2B Event Industry Statistics. B2B Event Industry Statistics. 68% of B2B marketers use in-person events for lead generation initiatives. 55% of B2B organizations spend over 21% of marketing budgets are spent on events. 58% of B2B companies use event software at their events, compared to 54% of B2C companies.
However, the landscape is also evolving, and these changes are putting the onus on B2B companies to maximize their event presence and raise their game. Case in point: according to Frost & Sullivan, the B2B e-commerce market is growing and will reach $6.7 Leverage your stakeholders (speakers, sponsors, exhibitors, etc.)
Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. For more B2B event marketing ideas, check out the Moment Marketing Report. Source: B2B News Network.
RecFest, the UK’s only B2B festival for the talent acquisition industry returned to celebrate its sector, with the sold-out event featuring 10 stages which played host to over 100 game-changing speakers from both inside and outside the talent acquisition industry.
Download the case study In-person events Many people prefer to attend a tradeshow, conference, seminar, or workshop in person. TradeshowsTradeshow, trade fair, exhibition—all of these are synonyms for the same type of event.
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Tradeshows. Feature sponsor-provided speakers, keynotes, or workshops. Concerts and festivals.
Here are some other benefits of an in-person event platform: Streamlined Planning As an organizer, an in-person event platform simplifies the planning process by providing templates for tasks like creating the agenda , speaker bios, and promotional materials. Find out more about SpotMe on our about us page. 127 reviews) Capterra Score: 4.4 (14
You will need a crew of people to help in the event’s success, from marketing to conducting and managing the event, taking care of the speakers, making sure that everything is going as per what is planned in the schedule, etc. TradeShows Conferences Sales Kickoffs Global Town Halls. Yes, you heard this right.
You will need a crew of people to help in the event’s success, from marketing to conducting and managing the event, taking care of the speakers, making sure that everything is going as per what is planned in the schedule, etc. TradeShows Conferences Sales Kickoffs Global Town Halls. Yes, you heard this right.
You will need a crew of people to help in the event’s success, from marketing to conducting and managing the event, taking care of the speakers, making sure that everything is going as per what is planned in the schedule, etc. TradeShows Conferences Sales Kickoffs Global Town Halls. Yes, you heard this right.
Corbin Ball is an international speaker, consultant and writer dedicated to helping clients use technology more efficiently for improved productivity. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as tradeshow presentation. Skyline TradeShow Tips.
All B2B event types are usually centered around a concerted effort to achieve common business goals. If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Why B2B events? B2B event marketing is just as important as B2C events.
For almost 20 years, Deanna has worked on fundraisers, conferences, tradeshows, and other events ranging in size from 10 to 20,000 attendees. I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. Creating an ideal attendee experience is almost second nature to her.
With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred. Further, I believe personalization will continue to be important - we know that each event attendee cares about a range of factors from specific speakers to networking and we aim to segment our outreach and communication.
The tradeshow and exhibitions industry coalition, Go LIVE Together , has raised upwards of $500,0000 to support legislative actions that will aid the industry and its workforce in recovery from the wake of COVID-19. Exhibitions and tradeshows serve as a massive incubator for innovation and economic growth.
Besides access to great networking opportunities and innovative content, the following 35 events will also provide attendees with great speaker lineups and the chance to travel to amazing locations! Learn from top speakers and network with your peers. The 2020 gathering will feature top speakers and networking opportunities.
Ellivent is a San Diego-based startup that aims to change the way marketing teams plan their attendance at tradeshows. The Ellivent exhibitor platform includes bespoke tools to simplify tradeshow attendance planning and a framework for measuring the ROI of tradeshows.
The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. According to Forrester Research, events make up for 24% of the B2B marketing budget. Conferences can be either B2B or B2C and usually have a schedule filled with engaging speakers, educational workshops, and valuable networking sessions.
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